Social Media & Content Lead for Nonprofit Healthcare

UNIFI Healthcare; Augusta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

UNIFI Healthcare is seeking an experienced Social Media & Content Manager to build our presence from the ground up. You will shoot, edit, write, and publish all content, turning our mission into engaging stories for patients, donors, and community partners.

The role requires wearing multiple hats across strategy, content production, community management, and marketing support in a fast-paced nonprofit healthcare setting. Prior nonprofit experience is essential.

Qualifications

• 3–4 years of professional social media management experience.
• Prior nonprofit experience is required.
• Proven track record of growing and engaging social media audiences.
• Hands-on proficiency shooting and editing short-form video and creating graphics.
• Experience with social media management/scheduling tools.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms.
• Personally shoot, film, edit, and produce original content with copy.
• Translate clinical language into everyday terms for patients and caregivers.
• Design graphics and visual assets for social and marketing use.
• Manage day-to-day engagement and monitor brand sentiment.
• Track performance metrics and adjust strategy based on results.
• Collaborate cross-functionally with fundraising, program, and clinical staff.
• Support broader marketing efforts including email, website updates, events, and PR.
• Manage paid social campaigns and advertising budgets.
• Stay current on platform trends and HIPAA-related best practices.

Skills

Social media management

Content creation

Copywriting

Storytelling

Video editing

Graphic design

Platform knowledge

HIPAA compliance

Education

Bachelor's degree in Marketing or Communications

Tools

CapCut

Adobe Premiere Rush

Canva

Hootsuite

Sprout Social

Later

Job description

UNIFI Healthcare is seeking an experienced Social Media & Content Manager to build our presence from the ground up. You will shoot, edit, write, and publish all content, turning our mission into engaging stories for patients, donors, and community partners.

The role requires wearing multiple hats across strategy, content production, community management, and marketing support in a fast-paced nonprofit healthcare setting. Prior nonprofit experience is essential.