SOCIAL MEDIA CONTENT CREATOR & VIDEOGRAPHER

WIKD; McKinney (TX); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Dental insurance

Employee discount

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

WIKD in McKinney, TX is seeking a full-time content creator who lives and breathes social media and cars, to own filming, editing, and posting daily content across Instagram, Facebook, and YouTube.

You will produce short-form reels and long-form builds, capture shop life, and help grow engagement through trends, captions, and hashtags. This on-site role offers competitive benefits and a dynamic team environment.

Qualifications

• Proven experience in social media content creation (Reels, YouTube, etc.).
• Proficiency in filming and editing on mobile and/or professional software.
• Strong storytelling ability to make technical work exciting.
• Deep passion for cars and automotive culture.

Responsibilities

• Film, edit, and post 1 daily reel for both @MRWIKD and @WIKDTuned.
• Capture and post 3 Instagram/Facebook stories per day highlighting shop life.
• Film and edit full YouTube build series for LT performance packages.
• Plan content with projects and brand voice.
• Keep up with trending sounds, formats, and styles.
• Manage posting schedules, captions, and hashtags to maximize reach.
• Huge plus: manage and optimize Facebook/Instagram and Google Ad campaigns.

Skills

Social media content creation

Video editing

Storytelling

Automotive enthusiasm

Fast-paced environment

Tools

DSLR / Mirrorless

Gimbals

Audio equipment

Editing software

Job description

Position Overview

We’re searching for a full-time content creator who lives and breathes social media and cars. This person will own the process from filming to editing to posting, delivering daily, high-quality, attention-grabbing content that showcases WIKD’s builds, shop culture, and customer experience. You’ll capture both short-form and long-form content, turning the magic happening in our shop into content that builds hype, educates our audience, and drives engagement across Instagram, Facebook, and YouTube.

Responsibilities

• Film, edit, and post 1 daily reel for both @MRWIKD and @WIKDTuned.
• Capture and post 3 Instagram/Facebook stories per day highlighting shop life.
• Film and edit full YouTube build series for LT performance packages.
• Work with the team to plan content that aligns with projects and brand voice.
• Keep up with trending sounds, formats, and styles.
• Manage posting schedules, captions, and hashtags to maximize reach.
• (Huge Plus) Manage and optimize Facebook/Instagram and Google Ad campaigns.

Requirements

• Proven experience in social media content creation (Reels, YouTube, etc.).
• Proficiency in filming and editing on mobile and/or professional software.
• Strong storytelling ability to make technical work exciting.
• Deep passion for cars and automotive culture (LT platforms a plus).
• Ability to work efficiently in a fast-paced shop environment.

Preferred Skills

• Experience with DSLR/mirrorless cameras, gimbals, and audio equipment.
• Knowledge of automotive terminology and modification processes.
• Graphic design or thumbnail creation skills.
• Facebook & Google Ads management experience is a huge advantage.

Compensation & Schedule

Compensation is based on experience, skill level, and results. This is a full-time, on-site position, Monday to Friday, with flexibility required to capture key builds and events.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance