Social Media Content Creator

LE2 See’s Candies, Inc.; United States; On-site; USD 75,000 - 90,000; Full time

Job summary

See’s Candies is seeking a highly creative Content Creator focused on social-first content across TikTok, Instagram Reels, and Pinterest. You will concept, film, and edit short-form videos, shaping authentic brand storytelling and driving engagement.

The role requires 3+ years in content creation with strong platform knowledge, hands-on editing ability, and comfort appearing on camera. Travel for shoots may be required.

Qualifications

• 3+ years of experience in content creation, social media, or short-form video production.
• Deep understanding of TikTok, Instagram, Pinterest and trends.
• Proficiency with mobile editing tools and platform-native publishing.

Responsibilities

• Own and execute social-first content creation for TikTok, Instagram and Pinterest.
• Concept, film, and edit short-form video content regularly.
• Develop platform-native content aligned with brand voice and trends.
• Identify trends and cultural moments and act on them in real time.
• Lead weekly batch content production to maintain a steady pipeline.
• Support day-to-day social channel management and engagement.

Skills

Content creation

Social media

Short-form video

TikTok

Instagram

Pinterest

CapCut

Canva

On-camera presence

Project management

Tools

CapCut

Canva

Job description

Work is Sweet! 'Quality without Compromise' is not just a motto at See’s Candies. It is the most important ingredient in our recipe for success. See’s Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service. See’s is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century.

Job Description Summary: We are seeking a highly creative, social-first Content Creator who lives and breathes platform culture. This role is responsible for developing and executing engaging, trend-driven and product-focused content across social platforms with a strong focus on short-form video (TikTok, Instagram Reels, and Pinterest). You will play a key role in shaping See’s Candies online presence by creating content that feels authentic, culturally relevant, and native to each platform. Success in this role means consistently delivering high-performing content, identifying emerging trends, and translating them into compelling brand storytelling that drives engagement, community growth, and brand affinity. The ideal candidate is a hands-on creator who is comfortable both behind and in front of the camera, and can concept, produce, and edit content quickly in a fast-paced environment.

The pay range for this position at commencement of employment is expected to be between $75,000- $90,000 however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Key Responsibilities

• Own and execute social-first content creation, particularly for TikTok, Instagram, and Pinterest
• Concept, film, and edit short-form video content on an ongoing basis
• Develop platform-native content that aligns with brand voice and current trends
• Identify and act on emerging trends, formats, and cultural moments in real time
• Lead weekly batch content production to maintain a consistent content pipeline

Social Media Management

• Support day-to-day management of social channels (including posting, scheduling, and publishing content)
• Monitor and engage with audiences through comments, messages, and community interactions
• Ensure consistent posting cadence to grow and maintain an active presence
• Maintain organization of digital assets and content libraries

Brand Storytelling & Collaboration

• Capture behind-the-scenes and social-first content during photoshoots, events, and campaigns
• Participate in or lead “face of the brand” content when appropriate
• Partner with marketing, creative, and cross-functional teams to align content with broader brand campaigns and key moments
• Collaborate to ensure cohesive brand messaging across all channels

Performance & Optimization

• Track and analyze content performance and social metrics to inform creative strategy
• Provide insights and recommendations based on engagement trends and data
• Continuously optimize content based on platform algorithms and audience behavior
• Assist with monthly and seasonal campaign reports.

Qualifications

• 3+ years of experience in content creation, social media, or short-form video production
• Deep understanding of TikTok, Instagram, Pinterest, and broader social media trends
• Proven ability to create high-performing short-form video content from concept through execution
• Strong storytelling instincts with a social-first, audience-focused approachProficiency in mobile editing tools (e.g., CapCut, Canva) and social publishing platforms
• Comfortable appearing on camera and representing the brand
• Strong visual eye for composition, pacing, and attention-grabbing hooks
• Highly organized with the ability to manage multiple projects and deadlines
• Ability to work quickly and adapt in a fast-moving, trend-driven environment
• Willingness to travel for shoots, events, and brand activations as needed

What Success Looks Like

• Consistent output of engaging, on-trend content
• Increased reach, engagement, and follower growth across platforms
• Strong alignment between content and brand campaigns
• Ability to quickly turn cultural moments and trends into impactful, brand-relevant storytelling

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.

If hired, employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

See’s is an EOE. See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).

Welcome to See’s Candies where every career choice is as delightful as our candy! Whether you’re a seasoned professional or just starting your journey, you’ve come to the right place to satisfy your career cravings. From crafting irresistible confections to spreading joy to customers, every role at See’s Candies is a chance to make a difference and leave a lasting impression.

Like a Box of Chocolates, we believe that variety is the spice of life, and it takes many unique individuals working together to reach our common goals. At See’s, teamwork is the secret ingredient. For over 100 years, See’s Candies has been dedicated to making candy Mary See’s way; helping to make the world a sweeter place, one piece of candy at a time. See’s has grown from one shop to over 240 shops across America, plus a flourishing online store, without ever compromising on the best tasting, highest quality candy around.