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Unicity in Provo, UT is seeking a Social Media Content Creator to own our day-to-day presence on Instagram and Facebook. The role focuses on crafting the brand voice, shooting and editing native video, and driving content that conveys premium positioning while engaging with comments and DMs daily.
You’ll collaborate with the broader marketing team to align campaigns and launches with the brand voice, explore AI content tools, identify partners, and grow our audience through authentic, non-salesy
Department: Global Marketing
Location: Provo, UT
Type: Full-time or part-time, depending on candidate
Unicity is dedicated to developing innovative, science-based products and programs that promote metabolic health and improve the quality of life for people everywhere. For over 30 years, Unicity has been dedicated to developing high-quality products that contain the vital nutrients your body needs. With the proper process, cutting-edge technology, and a mission to Make Life Better, Unicity is paving the way for a better tomorrow.
We're looking for someone to own our day-to-day presence on Instagram and Facebook — not as a scheduler, but as the person actually driving the brand tone and image on Meta. You'll chart the direction, craft the tone and create the content to drive it home. This will cover everything from shooting and editing native video, trimming and polish footage into reels that convey quality, identify partners and affiliates to collaborate with, and leverage AI to stay on top. Also key to the role is spending real time every day in the comments and DMs to build relationships with our community and the partners who represent us.
This is a hands‑on, camera-and-laptop role. You'll be judged less on a resume and more on what you've already built: if you've grown a page, a channel, or a following from nothing, we want to see it and hear how you did it.
Manage our day-to-day social channels — Instagram and Facebook — including responding to DMs and comments promptly and in a way that sounds like a real person, not a script.
Produce native content and trim/polish video that keeps our product positioning premium. No hard pitches, no overreaching claims — the content should craft a sense of pride that they use our products, and generate a desire to do so in people who come across our pages.
Spend time proactively browsing Instagram: commenting on partner videos, engaging with relevant accounts, and doing the unglamorous work of raising our visibility one comment at a time.
Track what's trending on each platform and adapt it to fit our brand and our audience, rather than copying a format wholesale.
Work closely with the broader marketing team to keep everything you post aligned with campaigns, launches, and the brand's voice.