Social Media Content Creator

City of Farmington; Farmington (NM); On-site; USD 22,000 - 28,000; Part time

Job summary

The Farmington Regional Animal Shelter (FRAS) is seeking a Social Media Content Creator to develop original and engaging content for our social channels. You will research ideas and turn them into videos, images, infographics, and captions, and collaborate with shelter leadership to execute a content calendar.

A deep interest in current social media trends and a love for animals is required to be successful in this role.

Qualifications

• Proficiency in creating engaging content for social platforms.
• ,

Responsibilities

• Create content for Twitter, Facebook, Instagram, YouTube and other platforms.
• Publish posts according to the established content calendar.
• Collaborate with shelter leadership and city marketing to maximize engagement and adoptions.
• Ensure content reflects FRAS values and mission.
• Storytell around current priorities.
• Follow all FRAS policies and procedures.
• Attend work as required.

Skills

Content creation

Social media trends

Communication skills

Storytelling

Team collaboration

Confidentiality

Education

High School Diploma

Associates or Bachelor's degree preferred

Tools

Adobe

Canva

Job description

JOB POSITION #169: Social Media Content Creator

NUMBER OF VACANCIES: 1

DEPARTMENT: Parks & Recreation

WORK LOCATION: Animal Shelter

PAY CLASS: I

HIRING RANGE: $16.00 - $20.00/hour

DAYS WORKED: Varied

HOURS WORKED: Varied

TYPE OF POSITION: Temp/PT

POSITION CLOSES: Until Filled

JOB DUTIES

POSITION OVERVIEW

The Farmington Regional Animal Shelter (FRAS) is looking for a Social Media Content Creator to help us create original and engaging content for our social media accounts. In this role, you will be responsible for researching and turning content ideas into videos, images, infographics, and text captions. You will also work with shelter leadership to create and execute a content calendar. A deep interest in current social media trends and a love for animals is required to be successful in this role.

ESSENTIAL DUTIES

• Create various forms of social media content-text captions, videos, and images-suitable for the various social media platforms, Twitter, Facebook, Instagram, YouTube, etc.
• Publish posts according to the established social media content calendar.
• Collaborate with the shelter leadership team as well as city marketing team to ensure that every piece of content is relevant and helps FRAS maximize engagement, and reach with the ultimate goal of stimulating adoptions and enrollment in shelter programs.
• Ensure every piece of content you create aligns with FRAS core values and mission.
• Work closely with shelter leadership to story tell and create content around current priorities.
• Adhere to all FRAS organizational policies and procedures.
• Perform other duties as assigned.
• Attendance at work is an essential function of this position.

NON-ESSENTIAL DUTIES

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

QUALIFICATIONS

• This position is subject to the City's Drug and Alcohol Free Workplace Program. This includes: pre-employment testing, post-accident testing, reasonable suspicion testing, return-to-duty testing, and follow-up testing.
• Must be able to communicate effectively both verbally and in writing with superiors, colleagues, and individuals inside and outside of FRAS, display tact and above average communication and customer service skills. Must be able to maintain confidentiality and must be able to convey a positive and professional image to the public and employees.
• High School Diploma or equivalent, associates or bachelor's degree preferred
• Valid driver's license with acceptable driving record for the past three years or state of current residency.
• Knowledge of social media trends, hashtags, best practices, and engagement strategy.
• Ability to work with creative tools like Adobe and/or Canva.
• Proven experience in creating engaging content on different social media platforms-Twitter, Facebook, Instagram, and YouTube.
• Ability to turn a concept into compelling content.
• Ability to incorporate FRAS mission and identity in digital content.
• Extensive knowledge of the popular social media platforms.
• Ability to work with and around animals as well as staff, volunteers, fosters, and shelter customers.
• Extensive background checks required.
• This position has the responsibility to participate in and comply with the City's Environmental, Health, and Safety program.

TOOLS AND EQUIPMENT USED

• Personal computer, calculator, phone, automobile.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to walk, sit, talk and hear. The employee is occasionally required to use hands to handle, feel or operate objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl.

The employee must occasionally lift and/or move up to 50 pounds individually. Specific vision abilities required by this job include close vision, and the ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Potential exposure to zoonotic diseases, high noise levels, hazardous chemicals, and sharp objects. Able to lift up to 50 lb., long periods of standing, bending, stooping, reaching and animal handling and restraint in an animal shelter-type setting. Able to handle all sizes and activity levels of animals.

The noise level in the work environment is generally noisy.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER, M/F/D/V