Social Media & Communications Strategist

Lassomoon; Northern (KY); Hybrid; USD 42,000 - 60,000; Full time

Job summary

Lasso Moon Agency in Charlotte, NC is seeking a Social Media & Communications Coordinator to join its Marketing team. The role focuses on promoting the brand and supporting clients’ interactive needs across social channels, applying trends and new strategies to improve engagement.

You’ll design and execute integrated social media campaigns, monitor performance, and collaborate with sales and management to grow brand awareness and inbound leads.

Qualifications

• Associate’s Degree preferred in Marketing or Communications.
• 2+ years of experience and a strong foundation in social media marketing.
• Experience leveraging social media and digital marketing initiatives.
• Ability to weave targeted keywords into content for SEO impact.
• Ability to analyze marketing data and develop program recommendations.
• Proactive problem-solving and quick multi-tasking in a fast-paced environment.

Responsibilities

• Manage day-to-day social media initiatives across major channels (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Create and maintain a social media calendar for campaigns and brand initiatives.
• Monitor analytics, track engagement, and generate weekly reports for management.
• Develop benchmarks to measure campaign effectiveness and ROI.
• Analyze campaigns and identify learnings to improve future social efforts.
• Collaborate with sales and management to design social media campaigns and ideas.
• Create original content tailored to target markets and optimize engagement.

Skills

Self Motivated

Research Skills

Organized

Motivation

Innovative

Initiative

Creative

3+ years Social Media Experience

Education

Associate’s Degree in Marketing or Communications

Tools

Adobe Premiere Pro

Job description

Lasso Moon Agency in Charlotte, NC is seeking a Social Media & Communications Coordinator to join its Marketing team. The role focuses on promoting the brand and supporting clients’ interactive needs across social channels, applying trends and new strategies to improve engagement.

You’ll design and execute integrated social media campaigns, monitor performance, and collaborate with sales and management to grow brand awareness and inbound leads.