Social Media and External Communications Manager

Google; San Francisco (CA); On-site; USD 171,000 - 247,000; Full time

Benefits offered by this job

Bonus target 20%

Equity

Benefits

Job summary

Google is seeking a Social Media Manager to lead hyperlocal data center campaigns across the U.S., partnering with an agency of record and internal teams to define strategy, approvals, and content production.

You will ensure messaging reflects Google's data center narratives of community impact, responsible operation, and local economic opportunity, while tracking KPIs and delivering results.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 10 years of experience in communications, public relations, or public affairs, with a focus on social media.
• Experience working on political campaigns and other large company initiatives that require cross-functional collaboration.
• Effective team player who can meet project deadlines with exceptional attention to detail.
• Ability to think strategically and develop creative comms strategies that drive results.
• Ability to quickly learn about various areas of public policy and the energy industry.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Excellent written and verbal communication skills, with the ability to craft compelling social media messaging and build relationships with key stakeholders.

Responsibilities

• Develop and execute a targeted social media strategy tailored to hyperlocal audiences in U.S. markets across various social media platforms, working closely with our agency of record and Google’s community development managers (CDMs).
• Manage the external social media firm to deliver on landscape monitoring, audits, paid social campaigns, and community communications across channels.
• Review and approve copy, visual assets, and engagement strategies to ensure high quality and brand consistency.
• Ensure all social media activations rigorously align with Google’s narratives around innovation, affordability, environmental protection, and community benefits.
• Establish KPIs and sentiment metrics with the agency, using real-time data to optimize social strategies and report insights to leadership.

Skills

Public relations

Social media

Communications

Public affairs

Education

Bachelor's degree or equivalent practical experience

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:

• Health, dental, vision, life, disability insurance
• Retirement Benefits: 401(k) with company match
• Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
• Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
• Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
• Baby Bonding Leave: 18 weeks
• Holidays: 13 paid days per year

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Seattle, WA, USA; San Francisco, CA, USA; Washington D.C., DC, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 10 years of experience in communications, public relations, or public affairs, with a focus on social media.

Preferred qualifications:

• Experience working on political campaigns and other large company initiatives that require cross-functional collaboration.
• Effective team player who can meet project deadlines with exceptional attention to detail.
• Ability to think strategically and develop creative comms strategies that drive results.
• Ability to quickly learn about various areas of public policy and the energy industry.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Excellent written and verbal communication skills, with the ability to craft compelling social media messaging and build relationships with key stakeholders.

About The Job

As a member of the Global Communications & Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns; engage in face-to-face meetings with commentators and other opinion formers; and develop print and web-based material supporting these campaigns. We're looking for great communicators who can understand complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more.

As a Social Media Manager managing our local data center campaign efforts, you will define and oversee the overall social media strategy to reach hyperlocal audiences across U.S. markets where Google operates data centers. In this role, you will manage an external social media agency of record to execute comprehensive monitoring, paid social, creative asset production, and community management initiatives across various social media platforms.

Working with Google’s Marketing and the Data Center Brand teams, you will serve as the primary advisor, responsible for reviewing social media content to ensure every touchpoint reinforces Google’s core data center narratives of community-focused outcomes, responsible execution, and economic opportunity. Working cross-functionally across Global Communications and Public Affairs and external partners, you will play a central role in demystifying data centers, cultivating local trust, and communicating Google’s long-term support of the communities we call home.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Develop and execute a targeted social media strategy tailored to hyperlocal audiences in U.S. markets across various social media platforms, working closely with our agency of record and Google’s community development managers (CDMs).
• Manage the external social media firm to deliver on landscape monitoring, audits, paid social campaigns, and community communications across channels.
• Review and approve copy, visual assets, and engagement strategies to ensure high quality and brand consistency.
• Ensure all social media activations rigorously align with Google’s narratives around innovation, affordability, environmental protection, and community benefits.
• Establish KPIs and sentiment metrics with the agency, using real-time data to optimize social strategies and report insights to leadership.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .