Social Media and Email Marketing Specialist

Evergreen Goodwill of Northwest Washington; Seattle (WA); Hybrid; USD 64,000 - 76,000; Full time

Benefits offered by this job

Health plan (medical, dental, vision)

Employer-paid life and AD&D

Voluntary life and disability

FSA

Roth/403(b) retirement

Paid vacation and holidays

Jury duty leave

Employee discounts

Referral bonus

EAP

Mentorship program

Career advancement

Paid job training

Job summary

Evergreen Goodwill of Northwest Washington is seeking a Social Media & Email Marketing Specialist to own the organization’s social media and email channels. You will set the editorial calendar, create and edit brand-critical content, and use performance data to build engagement and support organizational goals.

You will collaborate with internal teams and partners to keep content on brand. The role oversees content strategy, email program evolution into an enterprise newsletter, and

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience.
• 2–4 years of experience in social media, email, or digital marketing.
• Experience creating and editing social posts, graphics, and video content.
• Experience using data and analytics to track performance, synthesize results, and make recommendations.
• Ability to collaborate with teams across the organization.
• Community partnership or external relationship management experience preferred.

Responsibilities

• Develop and implement social media and email content strategies aligned with brand messaging and goals.
• Own the editorial calendar; coordinate with internal and external teams.
• Create engaging posts, videos, stories, and graphics with MarCom teams.
• Lead content capture: plan, photograph, film, and edit.
• Manage list health, segmentation, and A/B testing; ensure accessibility and CAN-SPAM compliance.

Skills

Social media marketing

Email marketing

Analytics

Collaboration

Content strategy

Education

Bachelor’s degree in marketing or related field

Tools

Sprout Social

Constant Contact

Microsoft Office

Adobe Creative Suite / Canva

Job description

About Evergreen Goodwill

Evergreen Goodwill of Northwest Washington is a 501(c)(3) nonprofit organization founded in 1923 that helps people get jobs across Northwest Washington by offering high-quality free job training, education and job placement. Goodwill empowers individuals to overcome barriers to working, by providing comprehensive support and connecting them with life changing job opportunities, ensuring they are career-ready and can support themselves and their families.

About Evergreen Goodwill

Evergreen Goodwill of Northwest Washington is a 501(c)(3) nonprofit organization founded in 1923 that helps people get jobs across Northwest Washington by offering high-quality free job training, education and job placement. Goodwill empowers individuals to overcome barriers to working, by providing comprehensive support and connecting them with life changing job opportunities, ensuring they are career-ready and can support themselves and their families.

The organization employs over 2,000 people, operates five job-training centers, 23 nonprofit retail stores and more than 27 donation sites in King, Snohomish, Skagit, Whatcom and Kitsap Counties. Every day, Evergreen Goodwill connects people with the jobs, services and skills they need - because Jobs Change Lives. We are committed to creating and sustaining a culture of equity, diversity and inclusion (DEI) and are focused on creating a joyful, inclusive and successful organization.

Job Title: Social Media and Email Marketing Specialist

Salary Range: $63,500-$76,250 annually

Location: Administration, Seattle WA

Work Site: Hybrid - 3 days required in office, 2 days remote

About The Position

The Social Media & Email Specialist owns Evergreen Goodwill’s social media and email channels. This role sets the content strategy and editorial calendar, creates and edits brand-critical content, and uses performance data to build engagement and support organizational goals. The Specialist works with internal teams and community partners to keep content on brand and aligned with current best practices.

Essential Functions And Responsibilities

Content Strategy & Creation

• Develop and implement social media and email content strategies aligned with brand messaging and organizational goals.
• Own the editorial calendar, coordinating with internal and external teams.
• Create engaging social posts, video, stories and graphics with MarCom project managers, the studio and stakeholders.
• Lead content capture for priority content: plan, photograph, film and edit.
• Leverage and amplify UGC content and earned media across social channels in a way that builds trust and credibility.
• Build content templates and an approval workflow; review content produced by the Marketing & Communications Coordinator before it is published.
• Plan social and email support for enterprise milestones, such as grand openings, program launches and the Annual Report.
• Stay current on social and email best practices and apply them to keep content relevant.

Email Marketing

• Own the monthly email program, including its evolution into an enterprise newsletter.
• Write, build, test and send emails that drive engagement and action.
• Manage list health, segmentation and A/B testing.
• Ensure emails meet accessibility standards and CAN-SPAM requirements.

Social Media & Brand Management

• Oversee social channel health and community engagement; handle escalated or sensitive comments and messages.
• Steward brand guidelines so all social and email content reflects Evergreen Goodwill’s voice, visual identity and current platform specifications.
• Identify tools and platforms that improve efficiency and support organizational goals.

Data Analysis & Reporting

• Track and report on social and email performance, including engagement, reach, open and click rates, and conversions.
• Use analytics to measure success, identify improvements and refine strategy.
• Analyze customer feedback from social media, reviews and other digital sources to understand customer needs and perceptions.

Community Partnerships

• Develop and manage collaborations and partnerships with other content creators that extend the brand’s reach and mission.
• Create partner briefs and brand guidelines, and lead kickoff meetings so partners have what they need to create on-brand content.

Commitment To Goodwill Mission & Values

• Advance Evergreen Goodwill’s mission and values in brand communications and in interactions with staff and community partners.
• Practice safe work habits in support of a safety culture; report any potential hazards or accidents.
• Other duties as assigned.

Additional Responsibilities

• Demonstrate sound judgment and professionalism while working independently or in team environments.
• Remain calm and effective during stressful or emergency situations.
• Maintain required certifications, training, and professional development.
• Meet established timelines for assigned work and projects.
• Uphold safe work practices and contribute to a culture of workplace safety.
• Perform other duties as assigned in support of department objectives and organizational needs.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This role requires reliable transportation to travel between work sites and/or perform job duties as scheduled.

Education and Experience

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 2-4 years of experience in social media, email, or digital marketing.
• Demonstrated experience creating and editing social media posts, graphics, and video content.
• Experience using data and analytics to track performance, synthesize results, and make recommendations to improve performance.
• Ability to collaborate with teams across the organization to align messaging and communications.
• Community partnership or external relationship management experience preferred.

Computer/Technology Skills

• Proficiency with Microsoft Office, including Excel, Word, PowerPoint, Outlook, and Teams.
• Hands-on experience managing multiple social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.
• Experience using social media management and email marketing platforms, such as Sprout Social and Constant Contact.
• Experience using analytics and reporting tools, including Google Analytics, social media platform insights, and email reporting tools.
• Comfort using generative AI tools, such as ChatGPT, Claude, Canva AI, and Adobe Firefly, for content and data workflows while applying appropriate judgment, fact-checking, and brand standards.
• Proficiency with Adobe Creative Suite or Canva preferred.
• Ability to learn new technology and software related to the job.

Physical Abilities

While performing the duties of this job, the employee will be required to sit for long periods, communicate with other employees by talking and hearing, lift and carry items weighing up to 15 pounds, and operate computer systems. Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Must communicate effectively, verbally and in writing, including with people who have limited English skills. Maintain reliable attendance.

Everyone Is Welcome

When you join Evergreen Goodwill, you join a truly vibrant community. We value the things that make us different and unique. From diverse international and ethnic backgrounds, to languages, identities, ages, orientations, and beyond, Evergreen Goodwill celebrates individual and cultural diversity.

Why work at Evergreen Goodwill?

• A health plan that includes medical, dental, vision and prescription coverage
• 100% Employer-paid life, accidental death and dismemberment (AD&D), and long term disability insurance (for salaried employee)
• Voluntary supplemental coverage for life, accident, illness, and short- and long-term disability
• Flexible Spending Accounts (FSA) Plan
• Roth and 403(b) Retirement Savings Plan program
• Paid vacation, (9) holiday and sick time
• Limited paid time off for Jury Duty and Bereavement Leave
• Employee discounts
• Employee referral bonus
• Employee Assistance Program (EAP)
• Mentorship Program
• Career Advancement Opportunities
• Paid Job Training

EEO Statement:

Evergreen Goodwill of Northwest Washington is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, sex, national origin, age, disability, marital status, citizenship, military status, sexual orientation, gender identity, genetic information, veteran status, or other protected characteristics in accordance with applicable law. This policy applies to all aspects of employment, including hiring, compensation, benefits, and termination. This document does not represent a contract of employment, and EGNW reserves the right to change this job description and/or assign tasks for the employee to perform, as EGNW may deem appropriate.