Social Media and Content Manager

Nickel & Suede; Liberty (MO); On-site; USD 28,000 - 39,000; Full time

Job summary

Nickel & Suede is seeking a Social Media role to grow the brand's organic channels, create engaging content, and drive sales. You will partner with the founder and marketing team to tell compelling stories, test ideas, and scale audience and community engagement.

The role blends creative and analytical work—capturing fashion moments, analyzing performance, and collaborating across teams. Expect a fast-paced, collaborative environment with opportunities to influence brand storytelling.

Qualifications

• Experience creating social content that drives engagement and growth.
• Love fashion, trends and storytelling.
• Strong photography and video skills.

Responsibilities

• Own the day-to-day growth of organic social channels across platforms.
• Plan, film and edit engaging short-form content and repurpose it with a consistent voice.
• Monitor performance, analyze data and inform future content with insights.
• Build creator partnerships and manage influencer collaborations.
• Support product launches, events and campaigns with strategic content.

Skills

Social content creation

Photography

Video editing

Analytics

Organization

Collaboration

Job description

About Nickel & Suede

Nickel & Suede is a Kansas City-based fashion accessories brand known for lightweight leather earrings, waterproof jewelry, and one of the country's fastest-growing collegiate and sports-licensed jewelry collections.

We're a founder-led company that moves quickly, values creativity and ownership, and believes great brands are built by people who genuinely care about their work and each other. We love trying new ideas, celebrating wins, and building something meaningful together.

About the Role

We're looking for someone who understands that social media is more than creating beautiful content- it's one of the primary ways customers discover our brand.

This role is for someone who loves fashion, follows trends, enjoys analyzing why content performs, and gets excited about testing new ideas. You'll work closely with our founder and marketing team to create content that grows our audience, strengthens our community, and ultimately drives sales.

If you're naturally curious, love experimenting, and are always paying attention to what's working online, we'd love to meet you.

Responsibilities

Social Media Growth

• Own the day-to-day growth of Nickel & Suede's organic social channels.
• Develop and execute platform-specific strategies across Instagram, TikTok, Pinterest and emerging platforms.
• Stay ahead of trends and identify new opportunities for growth.
• Help grow both our main brand and athletics social channels.

Content Creation

• Plan, film and edit engaging short-form content.
• Capture behind-the-scenes moments, product launches, styling ideas, photoshoots, retail events and game-day content.
• Repurpose content across platforms while maintaining a consistent brand voice.

Analytics & Optimization

• Monitor social performance and identify what's working and why.
• Track engagement, reach, follower growth, traffic and sales from social.
• Continually test new ideas and use data to improve future content.
• Partner with marketing, product development, retail, wholesale and leadership to tell the stories happening across the company.
• Support product launches, campaigns, collaborations and licensed collections with thoughtful content strategies.
• Help identify opportunities to grow TikTok Shop and other social commerce channels.

Community & Creator Partnerships

• Build and nurture relationships with influencers, ambassadors, athletes, and creators who align with the Nickel & Suede brand.
• Help recruit new creators and identify partnership opportunities.
• Coordinate product gifting, launches, and campaign participation.
• Develop creative ways to encourage authentic content and community engagement.
• Measure the effectiveness of creator partnerships and recommend improvements.

Beyond Social Media

One of the best parts of working at Nickel & Suede is that no two weeks look exactly alike.

Depending on the season, you may:

• Attend trade shows and markets
• Help at pop-up shops and retail events
• Style jewelry for photoshoots and campaigns
• Occasionally model or appear in content
• Travel to collegiate and sporting events
• Collaborate on product development and new launches
• Jump in to support other areas of the business when an extra set of hands is needed

We're a small team that enjoys working together and believes everyone contributes to building the brand.

We're Looking For Someone Who...

• Has experience creating social content that drives engagement and growth.
• Loves fashion, trends and storytelling.
• Enjoys both the creative and analytical sides of social media.
• Is curious and continually learning.
• Has strong photography and video skills.
• Is organized, dependable and self-motivated.
• Thrives in a collaborative, fast-paced environment.
• Enjoys sports and understands game‑day culture (preferred).

Bonus Points If You Have Experience With...

• TikTok Shop or social commerce
• Influencer or creator partnerships
• Fashion, retail or direct-to-consumer brands
• Growing a personal or professional social media account

Success in This Role

In your first year, success looks like:

• Growing our audience across social platforms.
• Creating content that reaches new customers and strengthens our community.
• Helping social media become an even stronger driver of traffic and sales.
• Bringing fresh ideas backed by testing, analytics and creativity.
• Becoming a trusted creative partner who helps tell the Nickel & Suede story.

Compensation

Starting at $24/hour, based on experience.