Social Media Analyst

TSR Consulting; United States; On-site; USD 48,216,000 - 55,104,000; Full time

Job summary

TSR is seeking a Senior Analyst for Social Media to support paid media campaigns across consumer channels. You will help run paid social campaigns, ensure data quality, and partner with cross-functional teams on reporting and governance.

The role requires strong analytical skills and comfort operating in a fast-paced environment. You will analyze campaign performance, develop insights, and support international markets as needed.

Qualifications

• 2–5 years of experience in a paid social-focused role.
• 2–5 years of experience supporting paid media campaigns and acquisition channels.
• Strong attention to detail and ability to manage multiple tasks.
• Understanding of media KPIs and platform metrics.
• Excellent communication and deadline-driven
• Knowledge of self-serve advertising platforms and bid strategies.

Responsibilities

• Build campaigns and manage launches for paid social channels.
• Provide campaign analysis to surface actionable insights for sales.
• Analyze audience data and historical performance to advise clients.
• Deliver in-flight and post-campaign recaps with optimization opportunities.
• Collaborate cross-functionally to support revenue teams.

Skills

Paid social experience

Paid media campaigns

Cross-functional collaboration

Data analysis

Excel/Sheets

Web analytics

Tools

Meta

Google Ads

Reddit Ads

Bing Ads

TikTok Ads

Job description

Job Title: Senior Analyst - Social Media - Client Title: Sr Specialist, Global Performance

Location: Remote - EST Hours

Duration: Contract - 12 months

Pay Range: $35-40/hour W2

About TSR

TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivery highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond.

In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants.

Job Description

Seeking a Senior Analyst who is highly analytical and has experience with paid media channels. The Analyst will support the operational foundation of campaign, testing, and subscription funnel data across consumer businesses. This role will help run paid social campaigns and ensure media data is clean, organized, and consistently structured across channels and platforms, while serving as a key point of contact for reporting, tracking governance, and cross-functional data support for the paid media and broader consumer revenue teams.

The ideal candidate will possess a strong quantitative skill set, a deep understanding of performance marketing operations and metrics, paid media marketing experience, and the ability to apply testing and analytical findings to business decisions. This individual should also be comfortable collaborating cross-functionally and operating effectively in a fast-paced environment.

Responsibilities

• Build campaigns in a timely manner for a seamless launch.
• Provide internal stakeholders campaign analysis to surface actionable insights and learnings that can be utilized in the sales process.
• Analyze audience data, historical ad performance, and industry trends to make informed client-facing recommendations and internal decisions.
• Deliver in-flight and end-of-campaign recaps outlining success and opportunities to scale performance or future growth.
• Troubleshoot and problem-solve campaign and account issues in a stress-free manner.
• Social media strategy and planning by developing social media strategy and creating media plans to deliver against benchmark KPIs.
• Improve and evolve social strategy to keep pace with platform updates.
• Plan global campaigns and provide social media support to international markets.
• Pull ad hoc reporting from media platforms including Meta, Google, Reddit, Bing, TikTok, and other acquisition channels.
• Aggregate learnings from testing, research, and competitive analysis to inform future optimization strategies.
• Manage the optimization of campaigns across social platforms.

Desired Skills and Qualifications

• 2–5 years of experience in a paid social-focused role.
• 2–5 years of experience supporting paid media campaigns and acquisition channels.
• Demonstrated success working with cross-functional teams.
• Strong attention to detail and organizational skills.
• Understanding of media and marketing metrics/KPIs, branded content, commerce content, ad technology, and platforms.
• Exceptional communication skills and the ability to manage multiple tasks.
• Ability to handle multiple projects, prioritize effectively, and meet deadlines.
• Knowledge of self-serve platforms, auction, and biddable forms of digital advertising buying.
• Strong Excel/Google Sheets and data organization skills.
• Foundational understanding of web analytics, marketing analytics, A/B testing, and experimentation frameworks.

Why TSR?

• At TSR, we believe in advancing lives and careers. When you join our team, you gain access to:
• Competitive compensation and benefits.
• Opportunities for growth with global clients.
• A supportive, inclusive culture that values innovation and people.
• Exposure to cutting-edge technologies and projects.

About Our Commitment

TSR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.