Social Media & Affiliate Coordinator

Pelican Products; Torrance (CA); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Relocation assistance

401(k) with match

Medical, Dental & Vision

Health Savings Account

Wellness program

Mental wellness program

Employee discounts

Career growth opportunities

Job summary

Pelican Products seeks a Social Media & Affiliate Coordinator to grow our digital community and manage influencer, creator, and affiliate programs. You will engage with our social audiences, build creator relationships, coordinate partnerships, and use social insights to strengthen the Pelican brand.

You’ll track performance, translate data into actionable strategies, and collaborate with internal teams to maintain a consistent Pelican voice across channels.

Qualifications

• 2–3 years in social media, community management, influencer or affiliate marketing.
• Strong knowledge of Instagram, TikTok, YouTube, Facebook, and X.
• Experience with social reporting and listening tools.
• Ability to translate data into actionable insights.
• Excellent written communication and brand voice.

Responsibilities

• Manage day-to-day community engagement across Pelican's social media channels.
• Respond to general brand and product questions and direct to internal teams.
• Engage with user-generated content and creators to strengthen brand awareness.
• Conduct social listening across brand, competitors and trends.
• Track and report social media performance and insights.
• Identify potential creators and influencers and coordinate outreach.
• Coordinate product gifting and creator campaigns.
• Maintain influencer records and performance metrics.
• Serve as day-to-day contact for affiliate partners and coordinate activities.

Skills

Social media strategy

Community management

Influencer marketing

Affiliate marketing

Social analytics

Tools

Meltwater

Adobe Creative Suite

Figma

Job description

We're Hiring: Social Media & Affiliate Coordinator

Location: Torrance, CA

Company: Pelican Products, Inc.

Who We Are

At Pelican, we engineer products that stand up to the world's toughest conditions-because the people who rely on us do too. For nearly 50 years, we've been a trusted partner for military personnel, first responders, outdoor adventurers, and innovators who push the limits.

With a global presence that includes 11 offices, 4 manufacturing facilities, and 4 custom case centers, we create high-performance protective solutions that ensure our customers can focus on what matters most. Whether it's transporting critical medical supplies, securing mission-essential equipment, or keeping expedition gear safe, Pelican products are Built to Protect to Equip for the Mission.

At Pelican, your work has a real-world impact. You'll be part of a team driven by innovation, craftsmanship, and the shared belief that when the mission is critical, failure isn't an option. If you're ready to build something that makes a difference, be part of a team that protects what matters most.

What You'll Do

Pelican Products is looking for a Social Media & Affiliate Coordinator to grow our digital community and support our influencer, creator, and affiliate programs. You'll engage with our social audiences, build creator relationships, coordinate partnerships, and use social insights and performance data to help strengthen the Pelican brand.

• Manage day-to-day community engagement across Pelican's social media channels, including comments, messages, mentions, and other audience interactions.
• Respond to general brand and product questions while directing customer service needs to the appropriate internal teams.
• Engage with user-generated content, brand mentions, creators, and relevant online conversations to strengthen community engagement and brand awareness.
• Conduct social listening across the Pelican brand, competitors, product categories, and relevant digital trends.
• Track and report social media performance, including engagement, reach, sentiment, audience behavior, and emerging trends.
• Analyze social performance and translate data into actionable insights that can help improve content and marketing strategies.
• Identify potential creators and influencers whose audiences and content align with Pelican's brand and marketing objectives.
• Conduct creator outreach and support the evaluation, onboarding, and ongoing coordination of influencer relationships.
• Coordinate product gifting, creator campaigns, product requests, and fulfillment logistics.
• Maintain accurate creator and influencer records, including contact information, partnership status, and performance metrics.
• Serve as a day-to-day contact for affiliate partners and coordinate communications, deliverables, product requests, and program activities.
• Identify and recruit prospective affiliate partners to help expand Pelican's affiliate network.
• Monitor creator and affiliate performance and share relevant insights with internal Marketing teams.
• Identify emerging social trends, partnership opportunities, community feedback, and potential brand concerns.
• Partner with internal teams and external creators to maintain a consistent Pelican brand voice across social and partnership activities.

What We're Looking For

• 2-3 years of experience in social media, community management, influencer/creator marketing, affiliate marketing, or a related field.
• Strong working knowledge of major social platforms, including Instagram, TikTok, YouTube, Facebook, and X.
• Experience with social media reporting, analytics, and social listening tools such as Meltwater or similar platforms.
• Experience interpreting social performance data and identifying trends, opportunities, and actionable insights.
• Strong written communication skills with the ability to engage audiences while maintaining an established brand voice.
• Experience coordinating multiple campaigns, creators, partners, deadlines, and deliverables.
• Strong organizational skills and attention to detail.
• Working knowledge of Figma and Adobe Creative Suite, including the ability to make basic edits, resize assets, and support content development.
• A proactive and collaborative approach with the ability to identify issues, recommend solutions, and work effectively across teams.

We'd Love If You Also Have:

• Experience supporting social media or digital marketing for a consumer brand, either in-house or within an agency.
• Experience using affiliate marketing platforms.
• Experience with creator or influencer relationship management tools.
• Familiarity with AI-powered tools for research, drafting, summarization, ideation, or other day-to-day marketing activities.
• Knowledge of social commerce, creator marketing, influencer trends, and evolving digital audience behaviors.
• A strong interest in discovering emerging creators, platforms, content formats, and online communities.

Additional Information:

• This position is based in Torrance, California.
• The role requires the ability to manage multiple social, creator, and affiliate priorities simultaneously while maintaining strong attention to detail.
• Supports Pelican's commitment to consistent brand representation, collaboration, and continuous improvement.

What's In It For You:

Join a company that truly values its employees! We offer a relaxed and casual work environment, a strong commitment to giving back to communities, and a focus on employee satisfaction. With regular opportunities to share feedback with leadership and structured performance evaluations, we ensure that your voice is heard and your growth is supported.

• Competitive paid time off plans / Holiday pay / extra vacation purchase opportunities
• Relocation assistance available for qualified candidates
• 401(k) with immediate company match
• Comprehensive Medical, Dental, and Vision coverage
• Health Savings Account Contribution
• Wellness Discount Program
• Global Mental Wellness Program
• Quarterly Employee Celebration Days
• Peer-to-Peer Recognition Program
• Service Recognition Program
• Employee Referral Program
• Employee discounts on Pelican products and gear
• Career growth opportunities across Engineering, Operations, and Product Development
• Work on products trusted by military personnel, first responders, industrial professionals, and explorers around the world
• Collaborate with experienced engineers and manufacturing teams while influencing products from concept through production
• Established global brand offering premium products you'll be proud to support
• And more...

Compensation & Benefits

Our compensation reflects the cost of labor across several U.S. geographic markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The annual U.S. pay range for this position is listed below. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience.

Pelican Products, Inc. is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.