Social Media Activation Manager

Algomarketing; Germany (OH); On-site; USD 50,970 - 57,341; Full time

Job summary

Algomarketing is seeking an experienced Social Media Activation Manager to lead culturally relevant, social-first campaigns for high-profile consumer tech and AI products in Germany. You will manage the full lifecycle from creative briefing to production, launch and performance analysis.

You will also develop local creator partnerships, deliver events and activations, and translate product priorities into compelling social concepts.

Qualifications

• Eight+ years in social media marketing, creator/influencer management, or experiential marketing.
• Strong knowledge of platform mechanics and Gen Z/millennial trends.
• Fluent in German and English.

Responsibilities

• Lead social-first campaigns and cultural activations from ideation to delivery.
• Plan and execute creator-focused events, experiences and moments to drive organic engagement.
• Coordinate between social, creative and product teams to translate priorities into social concepts.
• Support the local social team and align with community management and paid social efforts.
• Apply understanding of TikTok, Instagram and YouTube Shorts to improve performance and spot real-time opportunities.
• Manage relationships with internal and external partners to ensure smooth workflows and campaign objectives.
• Review assets to meet brand guidelines and platform requirements.
• Analyse activation performance and share insights to optimise future outputs across teams.

Skills

Social media marketing

Creator management

Experiential marketing

Digital agency experience

German fluency

English fluency

Tools

TikTok

Instagram

YouTube Shorts

Job description

About Algomarketing

Algomarketing specialises in delivering marketing programmes and providing expert talent for strategic roles within marketing teams. We are a global community of marketing professionals operating across more than 30 countries throughout Asia Pacific, the Americas, Africa and Europe.

Our team brings experience from some of the world’s largest and most ambitious organisations, including Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK and Allianz.

Through Algorithmic Marketing, our data-driven approach, we help marketing teams uncover deeper insights, execute faster and streamline their operations.

Department

Demand Generation

Location

Germany

Compensation

€4,000 - €4,500 / month

About the Client

Algomarketing operates a Centre of Excellence in Lisbon in partnership with a leading global technology company. The Centre of Excellence drives best practice, innovation and scalable marketing expertise across the EMEA region.

About the Role

We are looking for an experienced Social Media Activation Manager to lead culturally relevant, social-first campaigns for high-profile consumer technology and AI-powered products.

You will manage the full lifecycle of social activations, from the initial creative concept and briefing through to production, launch and performance analysis. You will also develop local creator partnerships, deliver creator-led events and experiential activations, and translate product priorities into compelling social concepts.

This is not simply a project coordination role. You will be expected to understand platform behaviour, emerging digital cultures and the interests of Gen Z and millennial audiences, using these insights to ensure products are presented in relevant and engaging ways.

Key Responsibilities

• Lead social-first campaigns and cultural activations from ideation and creative briefing through to production and final delivery.
• Take full ownership of planning, organising and executing creator-focused events, physical experiences and marketing moments designed to generate strong organic engagement.
• Act as the strategic and operational link between social, creative and product teams, translating product priorities into impactful social concepts and campaigns.
• Work closely with the local social team, supporting the Social Lead on broader strategy and coordinating with community management, always-on content and paid social teams.
• Apply a strong understanding of TikTok, Instagram and YouTube Shorts, including platform algorithms, content formats and audience behaviours, to improve campaign performance and identify real-time opportunities.
• Manage relationships with internal creative teams, external agencies and local creators, ensuring clear communication, efficient workflows and alignment around campaign objectives.
• Review social assets and experiential outputs to ensure they meet brand guidelines, creative expectations and platform-specific technical requirements.
• Analyse activation performance, identify actionable insights and guide internal teams, agencies and creators in optimising future outputs. Share key learnings and best practices across the wider marketing organisation.

Requirements

• At least eight years of experience in social media marketing, creator or influencer management, experiential marketing, or a fast-paced digital agency environment.
• Deep understanding of social platform mechanics, algorithmic content logic and creative optimisation for Gen Z and millennial audiences.
• Strong knowledge of the German creator landscape, pop culture, online communities and real-time internet trends.
• Demonstrated experience delivering creative event concepts and high-impact physical or hybrid brand activations.
• Professional fluency in both German and English.
• Experience working across multiple teams, agencies and senior stakeholder groups.

Skills and Attributes

• Highly organised, proactive and structured when managing campaigns, events and multiple stakeholders.
• An excellent communicator who is empathetic, responsive and diplomatic when working with internal teams, external agencies and creators.
• Calm under pressure and comfortable responding to rapidly changing trends and cultural moments.
• A collaborative team player who brings clarity, structure and executional excellence to complex international organisations.
• Able to connect product benefits with consumer behaviours and cultural trends to develop creative, relevant and scalable solutions.