Social Creative Lead - Hybrid SF

Rothy's, Inc.; San Francisco (CA); Hybrid; USD 120,000 - 146,000; Full time

Benefits offered by this job

Generous paid time off

401k matching

Comprehensive health plans for you and

Supplemental mental health benefits

Monthly wellness reimbursement

Dog friendly offices

Employee Discount Program

Job summary

Rothy’s, Inc. in San Francisco, hybrid, seeks an experienced Social Media Manager to lead social creative across channels and elevate how the brand speaks online. Reporting to the Photo Director, you’ll shape the strategy and guide content from concept to execution with cross-functional partners.

You’ll bring 7+ years of social media experience and a standout portfolio across stills, video and motion, driving engagement and community growth in a consumer brand.

Qualifications

• 7+ years of experience in social media, content creation or brand creative.
• Online portfolio of social-native work across stills, video and motion, including results.
• Track record of building and leading social content strategy for a consumer brand.
• Experience using social analytics and insights to shape creative decisions.
• Advanced knowledge of video and audio editing tools, plus motion graphics skills.
• Exceptional visual design skills with composition, typography, photography, color and layout.
• Experience partnering with creators or influencers.
• Strong presentation and interpersonal skills, with cross-functional influence.
• Curiosity about AI tools to support creative workflows.
• Hand illustration or lettering is a plus.

Responsibilities

• Own social creative strategy across channels and drive engagement and growth.
• Contribute to Brand Marketing by bringing social insights into planning.
• Lead the social calendar end to end with cross-functional partners.
• Concept and create elevated, social-native content across stills, video, motion and audio.
• Track performance and build action plans to improve reach and community growth.
• Build playbooks and best practices for brand-aligned content.
• Partner with influencer marketing to collaborate with creators.
• Lead social creative reviews with senior marketing stakeholders.
• Stay ahead of platform trends and advise where to test or pull back.
• Guide the voice of community engagement to feel authentic.

Skills

Social media

Content creation

Brand creative

Analytics usage

Video editing

Motion graphics

Visual design

Creator partnerships

Presentation skills

AI tools curiosity

Hand lettering

Tools

Adobe Creative Suite

Job description

Rothy’s, Inc. in San Francisco, hybrid, seeks an experienced Social Media Manager to lead social creative across channels and elevate how the brand speaks online. Reporting to the Photo Director, you’ll shape the strategy and guide content from concept to execution with cross-functional partners.

You’ll bring 7+ years of social media experience and a standout portfolio across stills, video and motion, driving engagement and community growth in a consumer brand.