Social & Content Strategist

Maiden Home; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Maiden Home is seeking a Social & Editorial Content Strategist to define the brand's social presence and digital storytelling approach. This role involves executing strategies that reinforce Maiden Home’s voice in luxury design through compelling content while collaborating with the Founder to enhance her creative digital authority.

This position is based in our New York headquarters, promoting a culture of innovation and teamwork. Ideal candidates should possess a strong background in social strategy paired with a refined sense of design.

Qualifications

• 5-8 years of experience in social strategy, content strategy, and community building.
• Proven experience in growing social platforms for brands or influential voices.
• Deep understanding of social platforms and audience engagement.

Responsibilities

• Own strategy for organic social channels at Maiden Home.
• Develop social and editorial strategy for key brand moments.
• Build Founder’s personal social platform and strategy.

Skills

Social strategy

Content strategy

Community building

Understanding of design and luxury culture

Creative judgment

Job description

Maiden Home is growing a team of forward-thinking individuals who possess unique strengths and perspectives, an innate ability to inspire their colleagues, and an eagerness to reimagine the world of luxury furnishings.

As our Social & Editorial Content Strategist, you will shape how Maiden Home, and the creative leader behind the brand, show up across digital platforms.

This role will lead the evolution of Maiden Home’s social presence as we continue to establish ourselves as a modern design house. Sitting within the Brand team, you will translate Maiden Home’s brand strategy, creative vision, and cultural point of view into digital storytelling — building the content, conversations, and communities that strengthen our authority across design and culture and engage designers, tastemakers, editors, and our most discerning customers.

You will also partner closely with our Founder to develop her digital presence as a creative authority, translating her vision, perspective, and influences into content that strengthens Maiden Home’s position within the design community.

This is a unique opportunity to join a brand that is primed for its next stage of growth–with a proven competitive advantage in its ability to attract, motivate and retain top talent across a range of disciplines. At Maiden Home, you’ll find a workspace that encourages innovation, creative expression, and teamwork, and your experience will be shaped by your performance, contributions, and drive.

This role is located at our New York headquarters, located in the TriBeCa design district where we work together every day in office.

Responsibilities

• Own the strategy, planning, and execution of Maiden Home’s organic social channels, ensuring every touchpoint reinforces our position as a leading voice in luxury design.
• Develop the social and editorial strategy behind Maiden Home’s key brand moments — translating product launches, craftsmanship stories, cultural partnerships, events, press, and community moments into compelling platform-first narratives.
• Build the Founder’s personal social platform and strategy, transforming her creative vision, references, process, and expertise into a compelling platform that strengthens Maiden Home’s authority within the design community.
• Spend dedicated time with the Founder to identify social opportunities, surface relevant moments and translate her perspective into content that builds visibility and influence.
• Serve as the social strategy lead within the Brand team, identifying how Maiden Home’s brand narratives come to life across platforms, the audiences we engage, the communities we build, and how each platform grows brand authority.
• Partner cross-functionally with Creative, PR, Product Design, Retail, Trade, and Sales teams to identify storytelling opportunities and bring them to life across digital channels.
• Build repeatable editorial franchises and content formats across brand and founder social channels, creating consistency while allowing for real-time storytelling around key cultural and brand moments.
• Develop relationships across the digital design ecosystem, including designers, architects, editors, creators, podcasts, and tastemakers who influence Maiden Home’s target audience.
• Identify opportunities for Maiden Home and its Founder to participate in relevant cultural and design conversations across social-first channels and emerging platforms.
• Capture and create elevated social-first content around behind-the-scenes moments, events, studio visits, travel, product development, and creative process.
• Own social operations including content calendars, publishing, community engagement, performance analysis, insights, and optimization.

Qualifications

• 5-8 years of experience in social strategy, content strategy and community building.
• Proven experience growing and evolving social platforms for brands, founders, creative leaders, tastemakers, or culturally influential voices.
• Deep understanding of social platforms and how audiences engage with content today.
• Exceptional visual taste and fluency in the worlds of design, interiors, architecture, art, fashion, luxury and culture.
• Strong creative judgment with the ability to identify what feels culturally relevant, elevated and authentic to a brand.
• Experience developing social-first content strategies that build brand perception, community and influence.
• Ability to translate an established creative vision and brand point of view into a digital presence through content, curation and community.
• Strong network instincts with an ability to identify the people, platforms, and conversations a brand should be connected to.
• Comfortable working directly with founders, executives, or senior creative leaders.
• Highly proactive, organized, and entrepreneurial — able to build structure, identify opportunities and move quickly.
• Strong communication skills with the ability to collaborate across creative, PR, design and commercial teams.

About Maiden Home

Maiden Home is an authority in the world of luxury home furnishings. The brand designs original pieces at its New York studio, sources exquisite materials from trusted partners around the world, and works directly with distinguished artisans to bring them to life—then, it delivers them with prices and lead times that are unheard of in the furniture industry.

Maiden Home’s unwavering commitment to exceptional design and quality is praised by leading interior designers and publications including Architectural Digest and Elle Decor, and it has brought the brand consistent year over year growth.

Maiden Home is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

Estimated Salary: $120,000 - $160,000