Social & Content Marketing Manager

Mantle; San Francisco (CA); Híbrido; USD 90 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote Fridays

Hybrid work in SF

Resumo da oferta

Mantle is seeking a Social & Content Marketing Manager to build its voice and audience. In a small, founder-led team, you’ll write posts, film videos, work with creators, and respond to comments, shaping content that feels helpful and human.

You’ll own a steady content pipeline across platforms, experiment with formats, and measure impact to improve what resonates with busy families balancing caregiving and daily life.

Qualificações

• 3+ years in social media and content marketing in consumer startups
• Proven growth on at least two major platforms
• Strong writing and short-form video skills
• Experience working with creators or influencers
• AI-savvy using AI tools to boost impact

Responsabilidades

• Own social content from ideation to publication
• Create short-form video, posts, newsletters
• Partner with creators and trusted voices
• Help define Mantle's brand voice
• Engage with followers and community
• Analyze performance and iterate content

Conhecimentos

Social media

Content marketing

Copywriting

Video creation

Creator collaboration

AI tools

Ferramentas

AI tools (LLMs)

Descrição da oferta de emprego

About Mantle

We're building an AI agent to help families support their aging parents (origin story here).

Over 40M "sandwich generation" Americans currently manage their parents affairs. Keeping mom/dad safe and supported is like a second job: it's time-consuming, stressful and on top of their already busy lives. We believe that managing our parents' affairs should feel under control, easier and lower stress.

Co-founded by serial entrepreneur partners including Ted Zagat, who sold his previous businesses to Slack (announcement here) and Google (Zagat restaurant guides).

The Role

We are looking for a Social & Content Marketing Manager to build Mantle's voice in the world. The sandwich generation is juggling a lot, and the content they see about caring for aging parents is too often clinical, overwhelming or dull. You'll create content that feels like a helpful friend: honest, useful and human. You will work side-by-side with our founders and marketing team to grow an audience that trusts Mantle.

This is a role for a builder and a maker. In the early days, you'll be the one writing the posts, filming the videos, working with creators and responding to comments yourself. It's not just about strategy; it's about consistently shipping great content, learning what resonates, and doing more of it.

What You'll Build

• Social presence: Grow Mantle's organic audience across Instagram, TikTok, LinkedIn, YouTube and wherever our families spend time.

• Content engine: Create and publish a steady stream of short-form video, posts, articles and newsletters.

• Creator partnerships: Find and partner with creators and voices our audience already trusts.

• Brand voice: Help define how Mantle sounds and shows up to the world.

• Community: Engage directly with the people who follow and share our content.

• Content analytics: Track what's resonating and turn those learnings into better content.

What We're Looking For

Required Experience

• 3+ years of social media and content marketing experience, ideally at a consumer startup or high-growth company

• Track record of growing an organic audience and engagement on at least two major platforms

• Strong writing skills and comfort creating short-form video yourself

• Experience working with creators or influencers

• AI adept: savvy with AI tools (LLMs, agents) to increase your own personal leverage

Ideal Background

• Early-stage startup experience where you were the first social or content hire

• Experience marketing to busy adults, especially parents or caregivers

• Experience making complex or sensitive topics feel simple and approachable

• A portfolio of content you're proud of

• Nice to have, but not required: experience with FinTech

Who Thrives Here

• Builders: You love creating things from scratch and taking full ownership

• Makers: You’d rather ship ten posts and learn than plan one perfect one

• Empathetic: You understand what our audience is going through and write for them

• Scrappy: You operate well without a lot of structure or resources and find ways to "get it done"

• AI-forward: You embrace modern AI

• Autonomous: You thrive with minimal direction

• Mission-driven: You care about what we’re building

What You'll Get

• Meaningful work: Build a brand that will make a real difference in the lives of millions of families, with fast pace and huge financial potential

• Small team impact: Work directly with founders and see immediate impact from your work

• Partnership with founders: Work closely with Mantle’s co-founders and other company leaders

• Learning & growth: Opportunity to build a category-defining company from the ground up

• Real ownership: Your decisions will shape our brand, business and culture

• Remote Fridays: Work from home every Friday. Monday through Thursday, we build together in person in San Francisco