Social Content Lead – Collectibles & Creator Engagement

Collectors; Plano (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Fertility benefits

Commuter benefits

Educational assistance

401(k) Matching

Vacation

Holiday pay

Employee discounts

Flexible hours

Fun working environment

Job summary

Collectors, Plano, TX, is seeking a Social Media Manager to own our day-to-day organic social presence and shape how we educate, inform and engage collectors across the hobby. You will lead organic planning and execution, developing compelling content around Beckett's expertise and the collectibles hobby.

The ideal candidate brings 4+ years in social media, content marketing or digital marketing, with strong writing and storytelling skills, and is comfortable traveling to industry events and

Qualifications

• 4+ years of experience in social media, content marketing, digital marketing or a related field.
• Willingness to travel up to ~20%.
• Demonstrated experience managing organic social channels and developing content for a brand or organization.
• Strong writing, storytelling and editorial judgment.
• Ability to identify content opportunities and move quickly from idea to execution.
• Comfortable capturing social-first photo and video content when needed and collaborating with Creative on larger content needs.
• Experience using social analytics and listening tools to turn performance and audience behavior into actionable recommendations.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Own Beckett's organic social calendar, publishing cadence and day-to-day execution across priority platforms.
• Develop social and content plans that support broader brand priorities, campaigns, product and service launches, partnerships and key hobby moments.
• Create educational and collector-focused content that brings Beckett's grading, authentication and hobby expertise to life.
• Work with internal experts to identify compelling stories, insights and trends that can be translated into engaging content.
• Stay closely connected to card releases, hobby trends, creators and conversations across sports cards, TCG and the broader collectibles community to identify timely content opportunities.
• Proactively engage with collectors, creators and relevant hobby conversations to build relationships, identify content opportunities and strengthen Beckett's presence in the community.
• Travel to priority card shows, industry events and brand activations to capture content, engage with collectors and identify storytelling opportunities.
• Own organic social performance reporting and use platform and social-listening insights to understand what's working, identify opportunities and continually improve performance.
• Monitor audience sentiment and recurring collector questions, sharing relevant insights and opportunities with the broader Marketing team.

Job description

Collectors, Plano, TX, is seeking a Social Media Manager to own our day-to-day organic social presence and shape how we educate, inform and engage collectors across the hobby. You will lead organic planning and execution, developing compelling content around Beckett's expertise and the collectibles hobby.

The ideal candidate brings 4+ years in social media, content marketing or digital marketing, with strong writing and storytelling skills, and is comfortable traveling to industry events and