Social Content Creator (Apparel)

Gondola; New York, Northern (NY, KY); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health benefits

Stock options

Job summary

Overtime in New York, NY is seeking a Social Content Creator for our apparel brand. You will ideate, shoot, edit, publish, and iterate content solo or with a lightweight crew to build a distinct channel voice and drive drops and revenue.

You’ll own end-to-end content production, publish across Instagram and TikTok, and craft product narratives with strong CTAs. Expect fast-paced, hands-on work, with travel for shoots and collaboration with athletes.

Qualifications

• Proven ability to ideate, shoot, edit, and publish content quickly.
• Strong editorial eye; capable of creating premium-feeling content.
• Experience managing multiple social channels for sports or lifestyle brands.
• Excellent written captions and on-screen copy in English.

Responsibilities

• Own end-to-end content creation: pitch concepts, shoot, edit, publish, and iterate.
• Produce大量 content daily; develop repeatable series with clear formats.
• Create product narratives and CTAs to boost drops and sales.
• Optimize hooks, pacing, and retention to improve watch time.
• Collaborate with NIL athletes and on-site talent for shoots.
• Publish content to Instagram and TikTok and review prior to posting.

Skills

Platform-native creator

Video editing

Adobe Premiere

Storytelling

Social media savvy

Fast editing

Sports knowledge

Streetwear culture

Tools

Adobe After Effects

Photoshop

Premiere Pro

TikTok

Instagram

Job description

# Social Content Creator (Apparel)## •### @overtimePosted on 3/4/2026•Full-time## Job DescriptionSocial Content Creator (Apparel)**Overview**Overtime is hiring a Social Content Creator to join our team full-time in NYC. This role is integral to Overtime's continued success and growth in social media and revenue for our apparel business.This role is for a creator with taste and speed who can independently ideate, shoot, edit, and publish content that builds a distinct channel voice, launches repeatable series, and supports drops and sales conversion.What You'll Do:* Own end-to-end creation: pitch concepts, shoot, edit, publish, and iterate — solo or with a lightweight crew.* Create insane amounts of content daily — coming up with concepts, executing, and editing super fast and efficiently.* Produce short-form original content for several Overtime channels to market new drops, build brand voice, and acquire new customers for our apparel brand.* Build franchises: turn one good idea into a repeatable series with a clear format and cadence.* Drop support + conversion: create product narratives, CTAs, and live commerce support (e.g., TikTok Live) that make the product feel like culture, not merch.* Performance literacy: optimize for watch time and retention — hooks, pacing, payoff — without mindlessly chasing every trend.* Work closely with our league's NIL athletes and Overtime talent to star in content.* Travel for shoots, managing talent, directing content, and leading creative on-site.* Organize publishing, editing, and talent schedules to align with deliverable goals.* Create reports outlining channel performance — social analytics will be your best friend.* Stay on top of everything relevant to our channels: sports, pop culture, streetwear, and beyond.* Publish content to Overtime Fits channels, including Instagram and TikTok.* Review content before posting: proofread, spell-check, and QC videos.* Strategize with leaders from the Apparel, Marketing, and Social teams.This Is Not!A pure sports highlight editing role.An approvals-heavy environment.A role for someone who needs detailed briefs to get started.Who You Are:* MOST IMPORTANT: You understand and can communicate in Overtime's voice.* You are a platform-native creator on TikTok and Instagram. You understand formats, trends, sounds, pacing, and what drives engagement and retention in sports and lifestyle.* You have a strong editorial eye. You know what looks premium and what looks cringe.* You can build franchises. You turn one good idea into a repeatable series with a clear format and cadence.* You can write. Captions and on-screen copy are concise, culturally fluent, and not try-hard.* You are conversion-aware. You can make product feel like culture and lifestyle, understand CTAs, and build excitement around key drops.* You live, breathe, and eat social media and everything on the internet.* Super fast video editor, proficient in Adobe Suite (Premiere required; Photoshop and After Effects a bonus).* At least 2+ years of professionally managing and posting on multiple social media accounts.* Detail-oriented — an amazing proofreader who always checks their work.* Down to hustle — this role requires regular nights and weekends.* Fast. You always want to be first.* LOVE sports and streetwear. You are passionate and knowledgeable about athletes, sports news, and sneaker/streetwear culture.* Problem-solver and self-starter. You take initiative without being told what to do.* Flexible in adapting to changing timelines and deliverables.* Proactive, positive team player, able to guide projects from ingest to delivery.CompensationOvertime expects the salary range for this role to be $65,000–$80,000, dependent on experience. Overtime also offers health benefits and stock options in the company.LocationOn-siteNew York, New YorkPay$65,000 - $80,000/yr