Social Commerce Strategist

Adquadrant; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Adquadrant, a growth marketing partner in the US, seeks a Social Commerce Strategist to own TikTok Shop affiliate programs across client accounts. You will lead strategy, architecture, and GMV growth initiatives, and oversee the program from concept to execution.

Reporting to Social Commerce Leadership, you will build scalable processes, stay ahead of platform updates, and manage client relationships with performance reviews and strategic recommendations.

Qualifications

• Experience leading TikTok Shop affiliate programs.
• Strong focus on performance marketing and GMV growth.
• Excellent client-facing communication and presentation skills.

Responsibilities

• Own end-to-end TikTok Shop affiliate programs across all assigned client accounts.
• Define program architecture: creator targeting, product prioritization, sampling strategy, incentive structures, GMV growth levers.
• Set performance benchmarks and program goals; own accountability for hitting them.
• Identify what is working, what is not, and make rapid adjustments to improve content throughput, conversion, and affiliate GMV.
• Stay current on TikTok Shop updates and translate those insights into program decisions.

Skills

TikTok Shop affiliate programs

Growth marketing

Client relationship management

Job description

At Adquadrant, we help consumer brands grow profitably by bringing media, creative, and measurement together with AI.

Our model is built on a simple idea: marketing should be managed like growth capital. We focus on contribution margin, not vanity metrics, and design strategies where technology and human expertise work side by side. The result is an operating system for growth that gives brands clarity, efficiency, and creative that actually performs.

Our strongest alliances are with Google and Meta, where we collaborate directly on AI, measurement, and commerce innovation to give our clients first-mover advantage. We are one of the few U.S. agencies with dual-badged status at TikTok, both as a Marketing Partner and a TikTok Shop Partner, which means our clients gain access to programs and capabilities before they reach the broader market. We also maintain active partnerships with Snap, Pinterest, and other emerging platforms, ensuring brands we work with benefit from priority support, exclusive insights, and opportunities their competitors don’t see.

If you want to architect the future of performance marketing, you belong here.

About the Role

We are a dual-badged TikTok Marketing Partner and TikTok Shops Partner — one of a select group of agencies with verified expertise across both the platform and its commerce ecosystem. That relationship gives our clients access to early platform intelligence, beta features, and direct TTS support that most agencies simply cannot offer.

The Social Commerce Strategist is a lead operator and strategic owner of TikTok Shop affiliate programs across our client portfolio. This is not a support role — it is the engine. You own the programs, the clients, the performance, and the process.

Reporting to Social Commerce Leadership, you will sit at the intersection of strategy and execution — setting the direction for TikTok Shop affiliate programs while staying close enough to the work to know exactly where things are breaking and how to fix them. You will lead client relationships, define how programs are built and scaled, develop the proprietary systems your team runs on, and over time, build out the team beneath you.

This role is the right fit for someone who has been deep in TikTok Shop affiliate execution and is ready to own it at the program level — not just execute tasks, but drive strategy and be accountable for GMV. You are not just filling a seat in a function. You are building it. Your scope will grow as the practice grows, including integration with Meta Affiliate programs as our social commerce offering expands.

What You'll Own

• Own the end-to-end strategy and execution of TikTok Shop affiliate programs across all assigned client accounts.
• Define program architecture: creator targeting, product prioritization, sampling strategy, incentive structures, and GMV growth levers.
• Set performance benchmarks and program goals in alignment with client objectives; own accountability for hitting them.
• Identify what is working, what is not, and make rapid adjustments to improve content throughput, conversion, and affiliate GMV.
• Stay current on TikTok Shop platform updates, algorithm shifts, and affiliate ecosystem changes — and translate those into program decisions ahead of the curve.

Client Ownership & Relationship Management

• Serve as the primary strategic point of contact for clients across your portfolio — leading calls, presenting performance, and driving program direction.
• Translate client goals into executable program strategy; push back when needed, and bring clear recommendations rather than just updates.
• Prepare and deliver weekly performance reports, monthly reviews, and strategic recommendations; proactively surface trends and opportunities before clients ask.