Small Business Territory Leader (Western Zone)

Westfield Insurance; Westfield Center (OH); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Company car

Job summary

Westfield Insurance is seeking a Territory Leader (Western Zone) to drive profitable small business growth across AZ, NM, CO, IL, WI, MN. You will lead a multi-state sales team, execute the Small Business strategy, and deliver strong production and profitability within a hybrid field/virtual model.

You will own hiring, coaching, and succession planning for the zone while partnering with underwriting and product to optimize regional performance and agency experiences.

Qualifications

• 8+ years of progressive experience in insurance sales, sales leadership, or business development.
• Demonstrated success leading sales teams across multi-state or complex territories.
• Strong understanding of small business insurance distribution and agency dynamics.
• Proven ability to drive profitable growth.

Responsibilities

• Translate strategy into regional priorities, sales plans, and execution rhythms.
• Lead Territory Managers and own hiring, onboarding, and succession planning.
• Engage key agency partners and ensure a consistent experience across field and virtual models.
• Collaborate with Underwriting, Product, and Distribution to align goals and optimize sales productivity.
• Establish regional operating rhythms, monitor trends, and adjust strategy as needed.

Skills

Sales leadership

Strategic planning

People development

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Job Summary:

The Territory Leader (Western Zone) is responsible for driving profitable small business growth across a multi-state territory (AZ,NM,CO,IL,WI,MN), supporting both field and a national virtual sales model. This role provides leadership to sales teams operating within the assigned zone and ensures disciplined execution of Westfield’s Small Business strategy while delivering strong production and profitability results.

The Territory Leader serves as the primary sales leader for the zone, accountable for sales performance, talent development, agency engagement, and cross-functional alignment. This role plays a critical part in executing national and regional growth initiatives while building a high-performing, accountable sales culture.

Key Responsibilities:

Sales & Growth Leadership

• Translate the Small Business strategy into clear regional priorities, sales plans, and execution rhythms.
• Drive disciplined sales management practices, including goal setting, forecasting, pipeline management, and performance reviews.
• Lead regional execution of segmentation, agency engagement strategy, and growth initiatives.

People Leadership & Talent Development

• Lead, coach, and develop Territory Managers supporting the assigned territory.
• Own hiring, onboarding, performance management, and succession planning for the zone.
• Build a strong performance culture grounded in accountability, coaching, and continuous improvement.

Agency & Market Engagement

• Serve as a senior sales presence with key agency partners across the assigned territory, including joint planning, escalations, and growth discussions.
• Ensure a consistent agency experience across field and virtual sales engagement models.
• Monitor market trends, competitive dynamics, and agency needs to inform regional strategy and priorities.

Cross-Functional Partnership

• Partner closely with Underwriting, Product, Distribution, and other business units to ensure alignment and execution.
• Proactively identify process or capability gaps impacting sales performance and drive solutions.
• Support change initiatives and operational improvements that enhance agent experience and sales productivity.

Execution & Governance

• Establish clear operating rhythms for the region, including monthly reviews, performance tracking, and action planning.
• Use data and insights to identify trends, risks, and opportunities, adjusting strategy as needed.
• Manage priorities, remove barriers, and ensure focus on the highest-impact activities.

Qualifications:

• 8+ years of progressive experience in insurance sales, sales leadership, or business development.
• Demonstrated success leading sales teams across multi-state or complex territories.
• Strong understanding of small business insurance distribution and agency dynamics.
• Proven ability to drive profitable growth.
• Bachelor’s degree in Business, Marketing, or related field, or equivalent experience.
• Valid driver’s license and ability to travel regularly within the assigned territory.

Location:

Territory: AZ,NM,CO,IL,WI,MN

Core Competencies:

• Sales Leadership & Execution
• Business & Market Insight
• People Development & Coaching
• Strategic Planning & Prioritization
• Accountability & Performance Management
• Cross-Functional Collaboration
• Change Leadership
• Data-Driven Decision Making

Additional Information

• Role includes a company car with regular travel within the assigned territory.

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.