SKIMS Influencer Marketing Manager

SKIMS; Los Angeles (CA); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Healthcare (company-paid)

401(k) with match

Unlimited PTO

LinkedIn Learning access

Employee discounts

Catered weekly lunches (HQ)

Dog-friendly office

Annual holiday party

Annual summer party

Company events access

In-office snacks

Job summary

SKIMS is seeking an Influencer Manager to grow our influencer community and partnerships across micro to macro creators, VIPs, and TikTok Shop.

You will negotiate contracts, develop global cross-platform strategies, and measure ROI while collaborating with paid media and social teams. The role is based in Los Angeles, offering a fast-paced fashion environment, high-growth opportunities, and a culture of creativity and collaboration.

Qualifications

• 5-7 years of experience in influencer marketing
• Experience in beauty or fashion
• Extensive network of social media talent and creators
• Experience with TikTok Shop creators
• Proven track record negotiating influencer deals
• Excellent written and verbal communication skills
• Strong collaborative and strategic thinking
• Highly organized with time management skills

Responsibilities

• Promote the brand messaging across the influencer community and build relationships
• Brainstorm and execute influencer plans for TikTok Shop to grow brand presence
• Implement a global cross-platform influencer strategy with organic and paid content
• Retain and expand influencer relationships into long-term brand advocates
• Source and develop strong partnerships with content creators and influencers
• Identify and recruit talent aligning with brand pillars and goals
• Collaborate with paid media and social teams to integrate influencer content
• Stay ahead of trends to refine influencer strategies
• Coordinate with Accounting for influencer payments and contracts
• Analyze outreach, content performance, and ROI to optimize programs
• Conduct competitive analysis and KPI tracking
• Lead the department to drive growth and meet company goals
• Draft partner agreements and manage contract redlines

Skills

Influencer marketing

Beauty/Fashion

Influencer network

TikTok Shop

Contract negotiation

Communication skills

Strategic thinking

Time management

Agility

Microsoft Office

Job description

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

SKIMS is looking for an Influencer Manager to support in the growth of our SKIMS influencer community in a meaningful way. The ideal candidate has experience working with micro to macro influencers, content creators and VIPs and is confident negotiating contracts for paid and earned partnerships, to strategically drive engagement, awareness and conversion.

We are looking for a self-motivated individual who thrives in a fast-paced fashion environment. Successful team members are willing to go beyond the job description to support the business in high-growth mode

Key Responsibilities

• Promote and support the brand vision and goals through messaging across the influencer community, building and developing meaningful relationships.
• Brainstorm new strategies and execute influencer plans for TikTok Shop to increase brand presence on the platform.
• Help implement a global, cross-platform influencer marketing strategy through organic and sponsored content.
• Retain the current influencer base and develop new relationships into long-term brand advocates.
• Source, evaluate, and develop strong partnerships with passionate customers, content creators, and influential individuals.
• Identify and recruit talent that aligns with the brand’s pillars, values, and goals.
• Manage content distribution across paid media and collaborate with paid media and social teams to create a holistic marketing strategy.
• Innovate and enhance influencer marketing strategies by staying current with the latest trends and storytelling opportunities.
• Collaborate cross-functionally with Accounting to process influencer and partner payments.
• Track and analyze influencer outreach, content performance, and conversion rates to estimate ROI and recommend effective strategies.
• Conduct competitive analysis and industry research while continuously evaluating best practices and KPIs.
• Manage and lead within the department and across teams to drive growth and achieve broader organizational goals.
• Draft partner agreements and manage contract redlines.

Skills, Knowledge & Expertise

• 5-7 years of experience in influencer marketing, either at a brand or agency.
• Experience in the beauty, fashion, or a similar industry/category.
• Extensive network of social media talent and creators to leverage for the brand.
• Strong knowledge of emerging talent, trends, and social platforms to keep the brand relevant, relatable, and aspirational.
• Experience with TikTok Shop and working directly with TikTok Shop creators.
• Proven track record of negotiating contracts and deals with influencers ranging from micro-influencers to VIP talent.
• Excellent written and verbal communication skills.
• Strong collaborative and strategic thinking skills, with the ability to develop breakthrough, brand-building ideas.
• Ability to adapt quickly and stay agile in a rapidly evolving social media and influencer landscape.
• Active engagement and strong understanding of online and social media platforms.
• Highly organized with excellent time management, execution, and prioritization skills.
• Flexible and open to adopting new ways of working and evolving strategies.
• Experience in community management or customer service is a plus.
• Ability to consistently meet deadlines and perform effectively under pressure.
• Proficiency in Microsoft Office.

Job Benefits

Benefits And Culture

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts

Perks (HQ Location)

• Free weekly catered lunch at HQ - M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party
• Annual Summer Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages

Compensation: $105,000 - $125,000 / year