Shopify DTC Growth Strategist

52 Launch; Framingham (MA); Hybrid; USD 85,000 - 100,000; Full time

Job summary

A dynamic product development firm in Framingham is seeking a Shopify & DTC Growth Strategist to drive DTC business success. The ideal candidate will have a proven track record in scaling Shopify stores and executing successful digital marketing strategies. This role offers a competitive salary of $85K–$100K plus bonuses, full benefits, and the chance to work in a collaborative and fast-paced environment.

Benefits

$85K–$100K + bonus

Full benefits

High-impact environment

Product launch involvement

Qualifications

• Experience building, running, or scaling Shopify DTC businesses.
• Fluent in Shopify and Klaviyo.
• Ability to identify and resolve issues quickly.

Responsibilities

• Optimize Shopify stores and landing pages.
• Launch marketing automations for lead nurturing.
• Mentor junior team members and document processes.

Skills

Shopify

Klaviyo

SEO

Email Marketing

Data-driven testing

Job description

Job Description

Job Description

Shopify & DTC Growth Strategist
Location: Hybrid (Framingham, MA)
Full-time

About 52 Launch
52 Launch is where new consumer products come to life. We don’t just talk strategy, our Accelerator partners with real founders and innovators to grow back-of-napkin ideas to real products and buzzing digital brands. Our team is hands-on, resourceful, and fast-paced. We’re growing and looking for a true DTC growth strategist who’s actually scaled online stores on a small team or on their own.

What You’ll Do

• Own every inch of the DTC funnel: build, optimize, and scale high-converting Shopify stores and landing pages for scrappy brands. Bonus points if you’re familiar with WooCommerce or other online shops.
• Launch Klaviyo automations and flows (email/SMS) that move the needle; think raw lead nurturing, cart recovery, and post-purchase optimization.
• Direct the creative: oversee visual layout, copy, offers, and CRO tests (not just big agency decks, but what works in the wild).
• Consult and Mentor: manage junior team talent, document winning workflows, and share your expertise with clients while helping define our growing Accelerator program
• Roll with pivots and thrive in rapid-launch settings.

Who You Are

• You’ve built, run, or scaled one (or more) Shopify DTC businesses, whether as a founder, #2, or core operator.
• You’re fluent in Shopify, Klaviyo, SEO and have shipped live campaigns that drive results.
• You can spot and fix blockers fast: broken checkout, bad email open rates, creative flops.
• Comfortable wearing multiple hats: builder, marketer, fire-putter-outer, growth experimenter.
• Data-driven and relentless about testing, measuring, and getting wins (small and large).
• Team player. Great at giving feedback and jumping on calls with founders and teammates.
• Bonus if you’ve built on Amazon, Etsy, or dabbled in affiliate/UGC/creator partnerships.

The Perks

• $85K–$100K + bonus
• Full benefits
• A seat at the table for product launches, not just campaigns
• A no-politics, high-impact, founder-driven environment

Yes, we want to see your resume, but we want to get to know you! Show is what you’ve built: Shopify links, screenshots, Klaviyo flows, revenue wins, or a short Loom walk-through. Real DTC stories encouraged!

Company Description

52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A-Z approach to product development sets us part, including everything from initial concept to go-to-market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high-quality results quickly and efficiently.

Company Description

52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A-Z approach to product development sets us part, including everything from initial concept to go-to-market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high-quality results quickly and efficiently.