SHE Media: Director, Programmatic Sales

Penske Media Corporation; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

PMC Healthcare benefits

Flexible vacation policy

Employee Assistance Program

401(k) with employer match

Discounts: pet/home/auto, mortgage

Job summary

SHE Media is seeking an experienced Director of Programmatic Sales to drive growth in our digital media business. The role requires a strategic thinker with a strong network of brand and agency relationships and a deep knowledge of programmatic and addressable advertising sales.

Employees work onsite 4 days a week and 1 day remotely, fostering collaboration and a results-oriented culture. This leadership position focuses on revenue growth, client partnerships, and innovative media solutions

Qualifications

• Minimum 7+ years of online advertising sales experience.
• In-depth knowledge of digital and addressable media, ad tech platforms, and the digital advertising ecosystem.
• Experience in branded content, influencer/creator, and event sales is a plus.
• Strong analytical skills to interpret data and inform sales strategy and outcomes.

Responsibilities

• Develop and strengthen relationships with clients, agencies, and programmatic partners.
• Drive new business and growth by pursuing revenue opportunities and expanding existing relationships.
• Provide senior leadership with insights on demand trends and performance analyses.
• Design and implement programmatic media solutions that address client needs.
• Act as SME for SHE Media’s programmatic strategy and targeting solutions.
• Leverage data-driven insights to optimize sales strategies and campaigns.
• Meet and exceed quarterly revenue targets through effective sales tactics.
• Maintain strong relationships with brand marketers, agencies, and buyers.

Skills

Online advertising sales

Digital & addressable media

Sales prospecting

Data-driven decision making

Sales pipeline management (Salesforce)

Business presentations

Travel readiness

Tools

Salesforce

Job description

SHE Media is seeking an experienced and results‑oriented Director of Programmatic Sales to drive growth within our digital media business. The ideal candidate will have a strong track record in programmatic and addressable advertising sales, a robust network of brand and agency relationships, and an in‑depth knowledge of the digital advertising landscape. This role requires a strategic thinker who can effectively translate demand trends into actionable strategies, optimizing supply procurement and delivering impactful results.

Employees work onsite 4 days a week and 1 day remotely, fostering a vibrant and inclusive culture that values in‑person collaboration and team cohesion.

Responsibilities

• Develop and Strengthen Relationships: Build and maintain strong partnerships with key programmatic stakeholders, including clients, agencies, and programmatic partners such as DSPs, ensuring strategic alignment and mutual success.
• Drive New Business and Growth: Identify and pursue new revenue opportunities while fostering growth of existing client relationships to maximize sales potential and long‑term partnerships.
• Strategic Communication with Leadership: Provide senior leadership with actionable insights on demand trends, industry developments, and performance analyses to refine strategies and unlock revenue growth.
• Deliver Tailored Media Solutions: Design and implement innovative, engaging, and results‑driven programmatic media solutions that address the needs of brand and agency partners, while ensuring top‑tier customer service through timely communication and proactive support.
• Act as a Subject Matter Expert (SME): Champion SHE Media’s programmatic strategy and proprietary targeting solutions, providing thought leadership and best practices to internal teams and external partners while staying ahead of trends within the ad tech ecosystem.
• Leverage Data for Optimization: Utilize data‑driven insights to enhance sales strategies, improve campaign performance, and align efforts with client and business goals.
• Achieve Revenue Targets: Consistently meet and exceed quarterly revenue goals by implementing effective sales tactics and fostering high‑impact client relationships.
• Maintain and build strong relationships with brand marketers, agencies and buyers, leveraging a deep understanding of their business objectives to craft customized solutions.

Requirements

• Minimum 7+ years of online advertising sales experience.
• In‑depth knowledge of digital and addressable media, ad tech platforms, and the overall digital advertising ecosystem.
• Experience in branded content, influencer/creator, and event sales is a plus.
• Strong analytical skills to interpret data and insights to inform sales prospecting, go‑to‑market strategy, and drive business outcomes.
• Demonstrated ability to maintain a sales pipeline in Salesforce.
• Excellent business presentation skills, including strong oral and verbal communication.
• Proven ability to meet stretch sales goals in a challenging environment.
• Entrepreneurial mindset with the ability to adapt and thrive in a fast‑paced, dynamic work environment, with a strong focus on achieving measurable results.
• Some travel is required.

A good faith estimate of the salary range is $140,000 – $150,000 upon hire, plus commission. Factors that may determine the actual salary include your specific skills, years of experience, and comparison to current employees in this role. If you have more or less experience than specified, please apply and list your salary expectations.

Upon hiring, the employee will be in an “at‑will” position. The company reserves the right to modify base salary, discretionary payment, or compensation programs at any time for reasons related to performance, departmental or team performance, and market factors.

Benefits

PMC offers a comprehensive benefits package that supports every aspect of life, including: PMC‑Paid Healthcare (no employee contributions on medical, dental, and vision for you and your family), Flexible Spending Accounts for healthcare, dependent care, and commuter expenses, an Employee Assistance Program, life insurance, short‑ and long‑term disability, paid parental leave, and a 401(k) retirement plan with employer match. Employees are also eligible for company discounts and perks, such as pet insurance, home and auto insurance, mortgage discounts, and savings on wellness, lifestyle, and financial essentials. PMC has implemented a new Flexible Vacation Policy and prioritizes an office‑first environment that fosters real‑time communication and collaboration.