Service Director Ford & CDJR

Veero Ford & Chrysler Dodge Jeep Ram of Morris; Saint Cloud (MN); On-site; USD 87,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Relocation assistance

Tuition-free college education

Employee vehicle purchase discounts

Job summary

Veero Ford & CDJR in Morris, Minnesota seeks an experienced Automotive Service Director to lead a dual‑franchise Ford and CDJR service department. You will mentor technicians and service advisors, optimize shop workflows, and drive profitability while delivering outstanding customer experiences.

This on‑site leadership role requires a hands‑on, data‑driven approach and a focus on developing people and processes for long‑term success, with relocation assistance available for qualified candidates.

Qualifications

• Minimum 2 years of dealership service management or assistant service management experience.
• Proven ability to lead technicians and service advisors.
• Strong understanding of dealership service operations, workflow, and financial performance.
• Experience managing technician productivity, effective labor rate, and departmental profitability.
• Strong communication, leadership, and problem-solving skills.
• Ability to work independently, make decisions, and maintain accountability.

Responsibilities

• Oversee daily service operations, including technicians, service advisors, dispatching, and shop workflow.
• Lead, coach, and develop service advisors, technicians, and support staff.
• Establish clear performance expectations and maintain accountability.
• Manage technician scheduling, shop capacity, and repair order flow.
• Recruit, train, and retain qualified service personnel.
• Foster a positive, professional, and customer-focused work environment.

Skills

Service department management

Leadership

Communication

Problem solving

Decision making

Independence

Job description

Automotive Service Director – Ford & CDJR

Veero Ford & Chrysler Dodge Jeep Ram | Morris, Minnesota

Job Type: Full-Time

Schedule: Monday–Friday, with occasional Saturday coverage as needed

Work Location: On-site in Morris, Minnesota

About Veero Ford & CDJR

At Veero Ford & Chrysler Dodge Jeep Ram, we believe great service starts with great people. Our dealership is built on small-town values, accountability, and treating customers like neighbors rather than numbers.

We are committed to developing our employees, investing in training, and building a service department that delivers exceptional customer experiences and strong operational performance.

For the right leader, this is an opportunity to take ownership of a dual-franchise service department, make a meaningful impact, and help shape its future.

Life in Morris, Minnesota

Enjoy the charm of small-town living with affordable housing, short commutes, friendly neighbors, and easy access to beautiful lakes and outdoor recreation.

Morris offers a welcoming community where you can build a rewarding career while enjoying a great quality of life for you and your family.

Position Overview

Veero Ford & CDJR is seeking an experienced, hands‑on Automotive Service Director to lead our dual‑franchise Ford and Chrysler Dodge Jeep Ram service department.

We are looking for a proven dealership service leader who understands how to manage technicians, develop service advisors, improve shop productivity, and deliver exceptional customer experiences while maintaining strong departmental profitability.

The Service Director will work closely with ownership to strengthen daily operations, develop employees, improve processes, and build a department positioned for long‑term success.

This is an opportunity for a leader who wants to take ownership of a department, implement meaningful improvements, and build a high‑performing team.

Key Responsibilities

Service Department Leadership

• Oversee daily service operations, including technicians, service advisors, dispatching, and shop workflow.
• Lead, coach, and develop service advisors, technicians, and support staff.
• Establish clear performance expectations and maintain accountability.
• Manage technician scheduling, shop capacity, and repair order flow.
• Recruit, train, and retain qualified service personnel.
• Foster a positive, professional, and customer‑focused work environment.

Operational Performance & Productivity

• Monitor and improve technician productivity, efficiency, and hours per repair order (HPRO).
• Manage effective labor rate (ELR), customer‑pay labor sales, and labor gross profit.
• Improve repair order processes, multipoint inspection completion, and declined service follow‑up.
• Ensure accurate repair documentation, quality control, and timely completion of repairs.
• Maintain compliance with Ford and Stellantis warranty policies and procedures.
• Identify opportunities to improve shop capacity, workflow, and overall department performance.

Financial Management

• Take responsibility for service department sales, gross profit, and controllable expenses.
• Establish and monitor departmental performance goals and key performance indicators.
• Review financial results and identify opportunities to improve profitability.
• Manage labor pricing, technician productivity, and service sales performance.

Customer Experience

• Maintain high standards for customer satisfaction and service retention.
• Resolve escalated customer concerns professionally and promptly.
• Monitor customer satisfaction surveys, online reviews, and service follow‑up.
• Ensure service advisors communicate clearly with customers regarding repair recommendations, estimates, and completion times.
• Build lasting customer relationships and strengthen the dealership's reputation in the community.

Qualifications

Required:

• Minimum 2 years of dealership service management or assistant service management experience.
• Proven ability to lead technicians and service advisors.
• Strong understanding of dealership service operations, workflow, and financial performance.
• Experience managing technician productivity, effective labor rate, and departmental profitability.
• Strong communication, leadership, and problem‑solving skills.
• Ability to work independently, make decisions, and maintain accountability.

Preferred:

• Previous Ford or Stellantis dealership experience.
• Experience managing a dual‑franchise service department.
• Familiarity with Ford and Stellantis warranty procedures and manufacturer requirements.
• Experience improving service department profitability and customer satisfaction.
• Experience recruiting and developing automotive technicians.

Compensation & Benefits

Compensation: $87k- 120k per year, including potential performance‑based bonuses.

Starting base salary is determined by relevant dealership management experience, qualifications, manufacturer experience, and demonstrated operational results.

Additional earnings are available through a performance‑based bonus plan tied to service department profitability and productivity.

Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Paid manufacturer training and professional development.
• Life insurance.
• Health Savings Account (HSA) availability.
• Employee vehicle purchase discounts.
• Relocation assistance for qualified candidates.
• Long‑term career development opportunities.

Tuition-Free College Education for You and Your Family

Through our Degrees@Work program, employees and eligible family members may have access to tuition‑free college education opportunities.

Whether you're looking to earn a degree, advance your career, or help a family member pursue higher education, this benefit can provide valuable educational opportunities.

Ask us for details about available programs, participating schools, and eligibility requirements.

Why Join Veero Ford & CDJR?

This is an opportunity for an experienced service leader who wants more than simply managing the day‑to‑day operation.

You will have the opportunity to build a strong team, improve processes, develop technicians, and take ownership of a service department representing two major automotive manufacturers.

Our dealership offers direct access to ownership, the opportunity to implement your ideas, and the ability to make a measurable impact on the business.

If you are a hands‑on leader who takes pride in developing people, improving performance, and delivering exceptional customer service, we would like to hear from you.

Candidates from Minnesota and across the United States are encouraged to apply. This position is located in Morris, Minnesota, and relocation assistance is available for qualified candidates.

Equal Opportunity Employer

Veero Ford & Chrysler Dodge Jeep Ram is an Equal Opportunity Employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.