SEO Strategist

Publicis Groupe; Birmingham, Northern (MI, KY); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Family care benefits

Adoption support

Pet adoption support

Wellness reimbursements

Flexible working arrangements

Work Your World program

Job summary

Razorfish, a leading Publicis Groupe agency, seeks an SEO Analyst to create, execute and manage day-to-day organic search initiatives. You will optimize metadata, perform keyword research, and enhance on-page copy while supporting reporting and audits.

You’ll collaborate with paid search, UX and creative teams to ensure SEO aligns with client goals. The ideal candidate has 1–3+ years of agency SEO experience, strong presentation skills, and hands-on familiarity with tools like Google Search

Qualifications

• 1–3+ years of SEO experience, preferably in an agency setting.
• Basic understanding of keyword research, metadata optimization, and SEO tagging.
• Experience with internal linking strategies and technical audits.
• Proficiency with SEO tools (GSC, Screaming Frog, enterprise tools).
• Strong presentation and communication skills; ability to convey recommendations clearly.

Responsibilities

• Create, execute & manage day-to-day organic search projects (metadata optimization, keyword research, on-page copy).
• Support reporting and analysis (keyword mapping, SEO audits, readouts).
• Monitor client site SEO performance and communicate issues impacting performance.
• Collaborate with paid search, UX and creative teams to align SEO with client goals.
• Attend meetings to understand client goals and translate to SEO actions.

Skills

SEO strategy

Keyword research

SEO tools

Communication

Leadership

Tools

Google Search Console

Screaming Frog

BrightEdge/Conductor/SEMrush/Ahrefs

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Responsibilities

• Create, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.

• Support reporting and analysis deliverables, such as keyword mapping, SEO audits (technical, competitor and content), monthly/quarterly readouts and ad hoc data pulls.

• Monitor SEO performance of the client site and be able to effectively communicate site issues that are impacting performance.

• Collaborate with team members on our paid search, UX and creative teams to ensure SEO recommendations are delivered with the larger client goals in mind.

• Review all relevant material or attend meetings to gain a full understanding of our client’s marketing/site goals and objectives.

Qualifications

• 1-3+ years Search Engine Optimization (SEO) experience, preferably in agency setting.

• Has a basic understanding in how to conduct keyword research, SEO metadata optimization, SEO tags (e.g. header tags, alt text), internal link recommendations and technical SEO auditing, including, but not limited to, site speed reports, mobile friendliness tests, structured data and search engine crawl barriers

• Understanding of SEO tools such as Google Search Console, Screaming Frog and enterprise reporting tools like BrightEdge, Conductor, SEM Rush and/or Ahrefs

• Strong presentation skills, including the ability to communicate recommendations and outcomes in both written and verbal forms.

• Strong leadership, organizational, time management and attention to detail.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.