SEO Strategist

Publicis Groupe; Birmingham (MI); On-site; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Tuition Assistance

Matching Gifts programs

Job summary

Razorfish, a Publicis Groupe agency, is seeking an SEO Strategist to translate strategy into actionable recommendations for client campaigns. You will apply technical SEO, content strategy, and analytics to improve organic visibility and benchmark performance.

This role emphasizes collaboration with the SEO team and client teams to drive results. Ideal candidates have 3–5 years in SEO, familiarity with tools like Google Analytics and Search Metrics, and a track record of delivering insights that

Qualifications

• 3-5 years of experience in an SEO or related role.
• Bachelor’s degree in related field or equivalent work/military experience.
• Knowledge or experience with multiple SEO tools such as Conductor, BrightEdge, Search Metrics preferred.
• Analytics ability preferred.

Responsibilities

• Developing brand content for product pages, including metadata, on-page copy and alt text.
• Understanding technical and SEO best practices.
• Executing basic content and technical SEO strategies; may include site audits to identify issues and ensure visibility.
• Understanding clients’ overarching marketing objectives and how digital fits their goals.
• Collaborating with team leaders to produce ongoing thought capital.
• Monitoring results and producing insights for clients on content optimizations.

Skills

SEO

Content strategy

Technical SEO

Analytics

Client collaboration

Education

Bachelor's degree or equivalent

Tools

Conductor

BrightEdge

Search Metrics

Google Analytics

Omniture

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

As an SEO Strategist, you function as a key member of the SEO team and are responsible for
overseeing the translation of SEO strategies into final recommendations based on the client’s
campaign goals and objectives. You will be expected to understand the basic tenets of SEO and
have a strong expertise in technical SEO, content strategy, and analysis and insight
development. You must understand how to help a client’s brand site can rank well in traditional
search results and be cited in AI Search all while following SEO best practices.

Responsibilities

• Developing brand content for product pages, including, but not limited to, metadata, on-
  page copy and alt text.
• Understanding technical and SEO best practices
• Executing basic content and technical SEO strategies; may include developing and
  performing detailed site audits to identify issues and ensure site is properly optimized for
  search engine visibility, editing documentation delivered internally or externally by the
  SEO department and maintaining internal technical/content resources such as checklists and style guides, and/or crafting keyword lists.
• Understanding clients’ overarching marketing objectives, how digital fits/complements their goals.
• Collaborating with team leaders to produce ongoing thought capital.
• Monitoring results and producing insights for clients on performance of content optimizations.
  People/Team
• Participates in internal training to develop subject matter competency.
• Participates in development of case studies and thought leadership
• Participates in training and learning opportunities to develop competency in digital marketing
• Participates in training to grow skills in topics such as professional communication, client advocacy and how to convey insights.
• Engages in team discussions to share learnings, best practices, case studies, insights,
  and POVs with the greater SEO team.
  Client Stewardship
• Supports main point-of-contact for day-to-day SEO programs (internal and external).
• Provides strategy/technical/content findings to internal SEO lead; prepares routine/ad- hoc reports for clients and internal customers.
• Cultivates partner relationships that are strategi

Qualifications

• 3-5 years’ experience in an SEO or related role.
• Basic knowledge of the core tenets of SEO.
• Bachelor’s degree in related field or equivalent work/military experience.
• Knowledge or experience of SEO tools such as Conductor, BrightEdge, Search Metrics is preferred but not required.
• Programming/coding ability preferred.
• Analytics ability preferred.
• Preferred experience and knowledge necessary to service an account in financial services, CPG, travel, consumer electronics, or retail.
• Experience and use of third-party research tools and developed the ability to field questions/offer advice regarding developing SEO content/technical strategies such as Google Search Console, Moz, SEMRush, etc.
• Experience and use of website analytics tools such as Google Analytics, Omniture, etc. is preferred but not required.
• Has shown the ability to work independently with minimal supervision.
• Exceptional verbal/written communication skills.
• Working knowledge of front-end development not required but preferred.
• Travel may be required.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.