SEO Specialist

Socket.dev; Charlotte (NC); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Competitive salary

Paid medical

Unlimited PTO

401k match

Hybrid schedule

Wellness initiatives

Summer Fridays

Pet benefits

Job summary

Net Conversion in Orlando offers a data-driven SEO Specialist role within our Analytics team. You will support organic growth and search visibility for a portfolio of clients, working with senior staff to deliver actionable insights and optimizations.

You'll troubleshoot site health, perform keyword research, and help implement technical and content strategies, including GEO and AI-driven search visibility, in a collaborative, fast-paced environment.

Qualifications

• Ability to interpret data and present actionable insights clearly.
• Familiarity with core SEO concepts, schema markup, and on-page optimization.
• Strong written, verbal, and visual communication for clients.
• Organized, able to manage multiple tasks in a fast-paced team.
• Interest in digital marketing and evolving search trends.

Responsibilities

• Track and report on daily SEO KPIs using data tools.
• Assist with creating client reporting dashboards.
• Conduct thorough keyword research and search intent analysis.
• Optimize client content following EEAT and YMYL guidelines.
• Assist with routine site audits to identify technical fixes and schema opportunities.
• Collaborate with client site developers to implement optimizations.
• Stay updated with search engine updates and AI trends.
• Support execution of content strategies aligned with client goals.

Skills

Data analysis

SEO concepts

Client reporting

Communication

Organization

Education

BA/BS in Marketing/Communications/Business

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Looker Studio

Job description

Description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more''—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE:

Search Engine Optimization Specialist

DEPARTMENT:

Analytics

REPORTS TO:

Manager, Web Tagging and Implementation

MAJOR PURPOSE:

The SEO Specialist supports organic growth and search visibility for a portfolio of clients by assisting with the execution of data-driven SEO strategies. Working closely with senior team members, this role helps deliver actionable insights, execute technical and content optimizations, and ensure client deliverables meet high quality standards.

The ideal candidate combines a strong analytics foundation with a passion for search, helping troubleshoot site health, optimize content, and track performance metrics. As search evolves, this role offers hands-on experience with emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.

MAJOR RESPONSIBILITIES:

• Track and report on daily SEO KPIs using internal and external data tools
• Assist with creating clear, actionable client reporting dashboards
• Conduct thorough keyword research and search intent analysis to help guide client content strategy and on-page optimization
• Optimize client web content following SEO best practices, including EEAT and YMYL guidelines
• Assist with routine site audits to identify technical fixes, schema markup opportunities, and site health issues
• Collaborate with client site developers to implement optimizations
• Remain up to date with search engine algorithm updates, industry trends, and emerging search behaviors (including AI)
• Support the execution of general and keyword-specific content strategies aligned with client goals.

Requirements

CANDIDATE SHOULD HAVE:

• Strong ability to interpret data, identify performance shifts, and present actionable insights clearly
• Practical familiarity with core SEO concepts, including schema markup, technical troubleshooting, and search intent optimization
• Excellent written, verbal, and visual communication skills for client deliverables and internal collaboration
• Ability to stay organized, prioritize tasks, and thrive in a fast paced team environment
• A strong interest in digital marketing, web analytics, and staying ahead of evolving search engine trends

EDUCATION & EXPERIENCE:

• BA/BS degree in Marketing, Communications, Business, or related discipline (or equivalent practical experience)
• 1+ years performing search engine optimization, preferably in an agency or multi-client environment
• Working knowledge of GA4, Google Search Console, and SEO platforms (e.g., SEMRush, Ahrefs, Screaming Frog)
• Experience with dashboard and reporting tools such as Looker Studio
• Exposure to GEO, AI search visibility, or A/B testing is a plus.

What does Net Conversion have to offer?!

• Competitive Salary
• Paid medical at the base tier for the employee only
• All the standard medical, dental, vision options
• Unlimited PTO
• 60% STD at no cost to the employee
• 7 weeks Paid Parental leave after 1 years of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• 4% 401k MatchOptional/flex Hybrid work from schedule for those employees in our Orlando FL, Chicago IL or Charlotte NC office
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)
• Pet Benefits
• 3, 5 & 10 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].