SEO Manager, Expansion Markets

Jackalope Digital LLC; Needham, Northern (MA, KY); Hybrid; USD 81,000 - 122,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja is seeking an experienced SEO Manager for expansion markets to drive organic visibility and revenue. This hands-on role will bridge content strategy with product visibility across traditional and AI search, delivering measurable improvements that connect to business outcomes.

You will collaborate with content, merchandising, UX, product, and performance teams to embed SEO as a core discipline, while navigating a hybrid setup in London and contributing to global growth.

Qualifications

• 4 years of hands-on content SEO experience in an ecommerce environment.
• In-depth knowledge of content SEO best practices.
• Fluent use of Google Search Console, SEMrush, Looker Studio, Google Analytics, and PowerBI.
• Strong on-page optimisation and keyword research.

Responsibilities

• Facilitate the implementation of our SEO strategy in expansion markets, recognising market specific nuances.
• Optimise on-page elements, including copy, meta content, headers and internal linking structure.
• Own the organic blog and informational content roadmap to build topical authority.
• Identify content gaps through competitor analysis and search demand data.
• Brief and work alongside copywriters and compliance teams to ensure content meets search intent and is legally sound.
• Collaborate with the PR team to ensure a best-in-class link acquisition strategy.
• Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to maximise discoverability and impact.
• Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings.

Skills

Multilingual (Spanish/Italian)

SEO strategy

Content writing

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Search Console

SEMrush

Looker Studio

Google Analytics

PowerBI

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

SEO Manager, Expansion Markets
London (Battersea Power Station) / hybrid - 3 days from our EMEA Commercial Head Office

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensureSharkNinjashows up wherever customers are looking.This isa hands-on, delivery-focused role is responsible for improving organic visibility and revenue.The SEOManager works closely with content, merchandising, UX, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

Key Responsibilities

Traditional SEO

• Facilitate the implementation of our SEO strategy in expansion markets, recognising market specific nuances
• Optimiseon-page elements, includingcopy, meta content,headersand internal linking structure
• Own the organic blog and informational content roadmap to build topical authority
• Identifycontent gaps through competitor analysis and search demand data
• Brief and work alongside copywriters andcomplianceteams to ensure content meets search intentand is legally sound
• Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy
• Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams tomaximisediscoverability and impact
• Work alongside the Performance Marketing team to support the Paid Media leads inmaximisingcross-channel budget efficiencies
• Stay up to date with search engine algorithm changes and adapt strategies accordingly tomaintainor improve rankings
• Advocate SEO best practices and the benefits of SEO to the wider team

Merchandising SEO

• Conduct out in-depth,localisedkeyword research toidentifyopportunities for existing categories,productsand NPDs
• Optimize corecategory and product pagestoincreaseorganic visibilityand revenue
• Identifyand addresscannibalizationacross pages and products
• Work withproduct teams andmerchandisers to align on category structure and naming conventions
• Report on weekly and monthly performance against forecast and KPI’s
• Take a data-driven approach and continuously look for ways tooptimize SEO performance, and where relevant, automate

AI Search & Future Readiness

• Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews
• Identifyandoptimize for question-based search patterns across all page types
• Monitor AI Overview appearances in Google Search Console and third-party tools
• Track where brand and product names appear (ordon'tappear) in AI-generated responses across Google, ChatGPT, Claude, Perplexity, and similar tools, flagging gaps and opportunities
• Stay current with emerging Generative EngineOptimisation(GEO) best practices and contribute to an internal testing framework
• Develop guardrails to ensure any AI informed content meets Google’s guidelines

Skills & Experience

Essential

• At least one additional language, multiple preferred (Spanish, Dutch, or Italian desirable)
• 4 years of hands-on content SEO experience in an ecommerce environment
• In-depth knowledge and experience of content SEO best practice
• Confident use of Google Search Console, SEMrush, Looker Studio, Google Analytics, and PowerBI
• Solid understanding ofon-pageoptimisationand keyword research
• Experience developing a blog content calendar, conducting article keyword research, and developing content briefs
• Familiarity with AEO practices: featured snippet targeting, People Also Ask, FAQ schemas
• Strong written communication skills - able to brief and edit content clearly

Desirable

• Exposure to GEO principles and AI visibility monitoring tools
• Experience working across large product catalogues or multi-category sites
• Strong understanding of Salesforce Commerce Cloud or enterprise ecommerce platforms
• Experience managing agency/vendor relationships
• Awareness of how LLMs surface and cite content-and curiosity to experiment in this space

#LI-HYBRID

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at

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