SEO & Digital Marketing Specialist

Allneeda; United States; Remote; USD 55,000 - 90,000; Full time

Job summary

Allneeda Group is seeking a results-driven SEO and Digital Marketing Specialist to boost online visibility, traffic and conversions. You will balance hands-on SEO with paid social and email initiatives, turning data into actionable decisions and working across marketing and development teams.

The ideal candidate will conduct audits, plan campaigns, optimize pages, manage local SEO, and create content briefs with writers. If you thrive on analytics and testing ideas, apply now.

Qualifications

• Hands-on SEO experience (on-page, off-page, technical) and digital marketing.
• Strong keyword research, search intent and content optimization skills.
• Experience running and optimizing Google Ads and Meta Ads campaigns.
• Proficiency with GA4, Search Console and GTM for tracking and insights.
• Familiarity with SEO tools (Ahrefs/SEMrush/Moz/Screaming Frog).
• Basic HTML understanding to diagnose and communicate SEO issues.
• Ability to analyze data, KPIs and act on results.
• Strong written English and marketing copy skills.

Responsibilities

• Conduct keyword research and competitive analysis to identify ranking opportunities.
• Optimize on-page elements: titles, meta descriptions, headings, links, images, URLs.
• Perform technical SEO audits covering site speed, Core Web Vitals, crawlability, indexing, sitemaps, robots.txt, structured data.
• Collaborate with developers to fix SEO issues and ensure SEO-friendly pages.
• Plan and execute off-page SEO, outreach and digital PR for backlinks.
• Manage local SEO including Google Business Profile and local listings.
• Create SEO content briefs and coordinate with writers to produce ranking content.
• Monitor rankings and traffic; analyze performance and stay updated on search algorithm changes.

Skills

SEO strategy

Keyword research

Content optimization

Analytics & data

Copywriting

Education

Bachelor's degree in Marketing or Communications

Tools

GA4

Google Analytics Console

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Screaming Frog

Job description

Role Overview

Allneeda Group is looking for a results-driven SEO & Digital Marketing Specialist to grow our online visibility, traffic and conversions. This role covers both search engine optimization and digital marketing: you will improve our organic rankings, plan and run paid and social campaigns, and turn data into clear decisions. The ideal candidate is hands-on with SEO tools and ad platforms, understands analytics and enjoys testing ideas to find what works.

Key Responsibilities SEO

• Conduct keyword research and competitor analysis to identify ranking and content opportunities.


• Optimize on-page elements, including titles, meta descriptions, headings, internal links, images and URL structure.


• Run regular technical SEO audits covering site speed, Core Web Vitals, crawlability, indexing, sitemaps, robots.txt and structured data (schema).


• Work with developers to fix technical issues and ensure new pages are built SEO-friendly.


• Plan and execute off-page SEO and link-building strategies through outreach, partnerships and digital PR.


• Manage local SEO, including Google Business Profile and local listings where relevant.


• Create SEO content briefs and work with writers to produce content that ranks and converts.


• Monitor rankings, organic traffic and search performance, and stay current with search engine algorithm updates.

Key Responsibilities – Digital Marketing

• Plan, launch and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn and other relevant platforms.


• Manage campaign budgets, bidding, targeting and A/B testing to improve cost per lead and return on ad spend (ROAS).


• Develop and run social media marketing strategies to grow reach, engagement and followers.


• Plan and execute email marketing campaigns, newsletters and automated workflows.


• Optimize landing pages and conversion funnels to improve conversion rates (CRO).


• Set up and maintain tracking, including Google Tag Manager, conversion events and UTM parameters.


• Plan and manage a monthly marketing calendar in coordination with the content and design teams.


• Prepare weekly and monthly performance reports with clear insights and recommendations.

Required Skills

• Proven hands-on experience in SEO (on-page, off-page and technical) and digital marketing.


• Strong knowledge of keyword research, search intent and content optimization.


• Practical experience running and optimizing Google Ads and Meta Ads campaigns.


• Working knowledge of Google Analytics 4 (GA4), Google Search Console and Google Tag Manager.


• Experience with SEO tools such as Ahrefs, SEMrush, Moz or Screaming Frog.


• Basic understanding of HTML and how websites are built, enough to diagnose and communicate SEO issues.


• Ability to analyze data, measure KPIs and turn results into action.


• Strong written English and the ability to write clear marketing copy.

Preferred / Good-to-Have Skills

• Google Ads and/or Google Analytics certifications.


• Experience with WordPress, Next.js or other CMS and website platforms.


• Familiarity with email marketing tools such as Mailchimp, HubSpot or Klaviyo.


• Experience with marketing automation and CRM platforms.


• Knowledge of App Store Optimization (ASO) for mobile apps.


• Experience with dashboard and reporting tools such as Looker Studio.


• Basic graphic or video editing skills using Canva or similar tools.


• Experience marketing to U.S. and international audiences.

Tools & Platforms

The candidate should be comfortable working across the main SEO and marketing tools. Google Search Console, GA4 and Google Tag Manager will be used for tracking and analysis; Ahrefs, SEMrush or similar tools for keyword, backlink and competitor research; and Google Ads, Meta Ads Manager and LinkedIn Campaign Manager for paid campaigns. Strong experience with the core tools and the ability to learn new ones quickly is expected.

Reporting & Workflow

• Define clear KPIs for each channel, such as organic traffic, rankings, leads, cost per acquisition and ROAS.


• Share regular performance reports and present findings and next steps to management.


• Document campaigns, tests and results so the team can learn from them.


• Follow brand guidelines and company policies for all published content and ads.

What We're Looking For

• A data-driven, curious mindset and the ability to take ownership of results.


• Clear communication and the ability to work effectively in a remote, collaborative team.


• Creativity balanced with attention to detail and accuracy.


• Ability to manage multiple campaigns, meet deadlines and communicate blockers early.

Education

Bachelor's degree in Marketing, Business, Communications or a related field is preferred. Equivalent practical experience and a strong portfolio of results will also be considered.

Application Details

Candidates should share an updated resume, a portfolio or case studies showing SEO and campaign results (for example, traffic growth, rankings or ROAS achieved), current notice period and expected compensation. Please highlight hands-on work with Google Search Console, GA4, Google Ads, Meta Ads and SEO tools such as Ahrefs or SEMrush.