SEO Content & Performance Writer — Local & Tech

Networking Technologies + Support; Midlothian (VA); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Full-time

Competitive salary

Benefits start Day 91 of employment

Job summary

Key Web, a boutique Web Design/SEO group in Midlothian, VA, seeks a research-minded SEO Content & Performance Writer to craft high-impact, locally-driven content and technical B2B material. You will balance persuasive copy with keyword data and performance tracking.

The role emphasizes local service pages, silos, and content strategies for multi-sector clients, with opportunities to grow in SEO, analytics, and conversion optimization.

Qualifications

• 2+ years of professional digital copywriting experience, preferably in an agency
• Strong local SEO knowledge, geo-targeted strategies and service area silos
• Ability to research technical B2B topics and write credibly about IT and cybersecurity
• Comfort with spreadsheets, analytics dashboards, and performance metrics for content decisions
• Hands-on experience with Google Search Console, GA4, WordPress, SEMrush/Ahrefs and Looker Studio

Responsibilities

• Write high-intent, local landing pages, blogs, silos, and conversion copy
• Produce technical B2B IT content including service pages and blogs
• Research keywords, search intent and content gaps using SEO tools
• Execute on-page SEO optimizations: title tags, meta descriptions, headers, internal linking, CTAs
• Analyze rankings and traffic in GA4/Looker Studio and recommend updates
• Collaborate with designers, developers and account managers to align content with site architecture

Skills

Local SEO

Copywriting

Research skills

Data-driven

Analytics dashboards

Tools

Google Search Console

GA4

WordPress

SEMrush

Ahrefs

Looker Studio

Job description

Key Web, a boutique Web Design/SEO group in Midlothian, VA, seeks a research-minded SEO Content & Performance Writer to craft high-impact, locally-driven content and technical B2B material. You will balance persuasive copy with keyword data and performance tracking.

The role emphasizes local service pages, silos, and content strategies for multi-sector clients, with opportunities to grow in SEO, analytics, and conversion optimization.