SEO & AI Discoverability Manager – Enterprise Advisory

Credera

Houston (TX)

On-site

USD 130,000 - 170,000

Full time

15 hours ago

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Job summary

Credera is seeking a Manager in SEO/AI Discoverability to guide enterprise clients through how people discover and engage with brands across traditional search and AI-powered experiences. You will analyze audience intent, advise on content and digital strategy, and lead multidisciplinary teams to deliver strategy, content, and page-level improvements.

The role emphasizes translating insights into strategic roadmaps, optimizing high-value content, and aligning marketing with technology priorities

Qualifications

Experience translating user intent and discoverability insights into prioritized recommendations.
Ability to translate business and marketing priorities into content, page, and experience improvements.
Experience solving digital, search, content, marketing, or customer experience challenges in complex organizations.
Working knowledge of SEO fundamentals, including content optimization, crawlability, indexation, information architecture, and measurement.

Responsibilities

Analyze user needs, search behavior, prompts, queries, and decision journeys to determine audience intent and information needs.
Evaluate client visibility across organic search, AI-powered search, and large language models.
Assess branded and non-branded intent, competitive visibility, citations, mentions, recommendations, source authority, and third-party influence.
Identify gaps where client experiences do not meet audience needs or competitors and third-party sources provide stronger answers.
Determine how content, technical, authority, and experience factors affect discoverability.
Translate user intent and discoverability insights into prioritized recommendations spanning marketing strategy, technology, measurement, operating models, and page-level content and experiences.
Identify opportunities to improve high-value content and decision-support experiences, including product information, FAQs, comparisons, and educational content.
Recommend improvements to content architecture, customer journeys, taxonomy, internal linking, structured information, and digital experiences.
Develop strategic roadmaps that balance near-term optimization with long-term transformation, helping clients align marketing priorities, digital investments, and ways of working with changing discovery behavior.
Lead client workstreams and multidisciplinary teams from analysis through recommendations and delivery, setting direction, delegating work, reviewing outputs, coaching contributors, and building stakeholder alignment.