Senior Workflow & Programs Lead

Jobtailor; Kansas; On-site; USD 90,000 - 135,000; Full time

Job summary

Citigroup is seeking a senior program manager to lead cross-functional marketing initiatives across product, brand, and client engagement. The role focuses on developing strategic roadmaps, launching marketing programs, and driving growth through effective go-to-market strategies.

The ideal candidate will have 10+ years in financial services marketing, strong leadership, and a proven ability to deliver complex programs with measurable impact.

Qualifications

• 10+ years of relevant experience in financial services or marketing leadership.
• Experience leading program roadmaps, launches, and marketing programs.
• Proven ability to align product/brand with customer acquisition and retention.
• Degree in Business Admin, Finance, Marketing, or analytics.
• Knowledge of banking and investment products.
• Strong communication and negotiation skills.

Responsibilities

• Manage a team of professionals to accomplish established goals and conduct personnel duties for the team.
• Lead strategic program roadmap, program/product launch, and marketing programs to gain maximum benefit from each product/program.
• Construct and ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention, and improving performance, brand preference, and client engagement.
• Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within region or business.
• Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results.
• Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients.
• Direct and oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace.
• Define and launch new products, features, and capabilities including defining the product/feature and go-to-market strategy, and participate in technology development and market launch activities.
• Manage external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements.
• Create and deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on the overall industry verticals and competitors.
• Assist in building new relationships in supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, calls, and strategic alliances.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Skills

Leadership

Strategic planning

Marketing strategy

Stakeholder management

Negotiation

Communication

Team development

Education

Bachelor's in Business Administration, Finance, Marketing or related

Tools

Global 360

KANA

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Cards Servicing Manager

Pega

Job description

Citigroup is seeking a senior program manager to lead cross-functional marketing initiatives across product, brand, and client engagement. The role focuses on developing strategic roadmaps, launching marketing programs, and driving growth through effective go-to-market strategies.

The ideal candidate will have 10+ years in financial services marketing, strong leadership, and a proven ability to deliver complex programs with measurable impact.