Senior Web Designer, Nail Brand

Kiss Beauty Group; Port Washington (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Kiss Beauty Group seeks a Senior Web Designer to lead brand-aligned digital design across Kissusa.com, Amazon, and retailer dot‑coms. You’ll own wireframes, visual direction, and design systems for new site builds and campaigns.

You’ll develop assets for DTC and retailer channels, including pages, banners, emails, and social content, while guiding photography direction and ensuring brand consistency across platforms.

Qualifications

• 5–7 years of professional experience in web, digital, or e‑commerce design.
• Bachelor’s degree in Graphic Design, Web Design, Visual Communication, Digital Media, or a related field, or equivalent practical design experience.
• Experience developing wireframes for new websites and establishing site look and feel (design systems).
• Experience creating digital assets for web, e‑commerce, campaign, retailer dot‑com, marketplace, email, SMS, and social media channels.
• Proficiency with design tools used for digital layout, wireframing, image editing, file preparation, and asset adaptation, including Figma and Adobe Creative Cloud or similar tools.
• Strong understanding of digital design principles, visual hierarchy, responsive layout considerations, image usage, typography, and brand consistency.
• Ability to manage multiple projects, deadlines, revisions, and cross‑functional requests while maintaining accuracy and visual quality.
• Strong communication skills with the ability to clarify project scope, confirm feedback, coordinate approvals, and follow up with internal and external partners.
• High attention to detail in file naming, image quality, product visibility, copy placement, visual consistency, and final asset readiness.

Responsibilities

• Develop wireframes and establish the look and feel for new site builds.
• Design PDPs, infographics, and banners for Kiss nail products on Kissusa.com.
• Create and maintain Amazon store assets, including A+ content, infographics, and thumbnails.
• Design and maintain TikTok Shop product pages and related assets.
• Create and maintain Kiss Nail brand assets within retailers' dot‑com businesses.
• Design main banners and digital ads.
• Plan and provide photography direction for Kiss shoots and manage resizing and final image delivery.
• Serve as the dedicated digital design resource for the Kiss brand.

Skills

Web design

E-commerce design

Wireframes

Design systems

Figma

Adobe Creative Cloud

Communication

Education

Bachelor's degree in Graphic Design or related field

Tools

Figma

Adobe Creative Cloud

Photoshop

Illustrator

Job description

Job Description Summary

The Senior Web Designer supports the Kiss brand within the Nail Division Design Team by creating brand-aligned digital assets for e-commerce, DTC, retailer, marketing, and social channels. The role designs for the company's DTC site (Kissusa.com), the Amazon store, TikTok Shop, and Kiss Nail brand assets within retailers' dot-com businesses, and leads wireframe development and site look and feel for new site builds. The role also develops and adapts landing pages, homepage banners, email and SMS assets, social content, retailer dot-com assets, Amazon A+ content, infographics, hybrid thumbnails, storefront assets, PDP support visuals, and campaign‑related digital materials, including photography direction, while maintaining visual consistency, deadline ownership, and cross‑functional communication across project stakeholders.

Primary Focus Areas

• Develop wireframes and establish the look and feel (visual direction and design system) for new site builds.
• Design PDPs, infographics, and banners for Kiss nail products on the company's DTC site, Kissusa.com.
• Create and maintain Amazon store assets, including A+ content, infographics, and thumbnails.
• Design and maintain TikTok Shop product pages and related assets.
• Create and maintain Kiss Nail brand assets within retailers' dot‑com businesses.
• Design main banners and digital ads.
• Plan and provide photography direction for Kiss shoots and manage resizing and final image delivery.
• Serve as the dedicated digital design resource for the Kiss brand.

Key Responsibilities

New Site Wireframes and Look & Feel – 20%

• Develop wireframes that define site structure, user flows, and page layouts for new site development projects.
• Establish the site look and feel based on brand guidelines, including the design system: color, typography, imagery style, components, and interaction direction.
• Recommend layout and design direction that balances business goals, user experience, and development feasibility.
• Gather stakeholder feedback, secure approvals, and support handoff to development partners.

Digital Campaign and E-Commerce Asset Creation – 35%

• Create digital assets for campaigns and projects, including landing pages, homepage banners, emails, SMS assets, social posts, rollovers, retailer assets, Amazon A+ content, infographics, hybrid thumbnail images, category banners, and storefront assets.
• Create Kiss Nail brand assets within retailers' dot‑com businesses, including product page content, banners, and infographics built to each retailer's specifications and guidelines.
• Develop DTC and retailer‑facing digital content that supports campaign launches, seasonal activations, and product storytelling across web and marketplace channels.
• Support ongoing campaign asset needs from initial design through final delivery, ensuring related digital assets are completed and ready for use.

Photoshoot and Visual Asset Support – 10%

• Support photoshoot‑related work by participating in kickoff discussions, contributing to moodboards, supervising or providing direction, selecting images, sharing files with teams, and coordinating revisions.
• Check that nail designs, package colors, model usage, and campaign visuals are clear, accurate, and aligned with Kiss brand and Nail Division needs.
• Manage post‑photoshoot tasks such as final image selection, file renaming, resizing, and final image delivery from a web design perspective.

Project Coordination, Timeline Management, and Cross‑Functional Communication – 20%

• Manage design timelines for campaigns and projects, helping ensure due dates are clear, responsible stakeholders are informed, and project milestones are not missed.
• Coordinate feedback and revision cycles until final approval is obtained, keeping project owners and cross‑functional teams updated on status and next steps.
• Support landing page and website update projects by reviewing recommendations, clarifying page scope, suggesting layout improvements, and aligning with brand, DTC, and development needs.
• Communicate final design status, Figma links, layout direction, launch timing, and development readiness to help cross‑functional teams stay aligned.

Brand Consistency, Quality Control, and Digital Standards – 10%

• Maintain visual consistency according to Kiss brand guidelines across digital assets, campaign layouts, retailer deliverables, and social content.
• Review digital designs for overall look, interactions, color, model image usage, copy placement, and other visual elements before finalization.
• Support brand‑aligned digital execution across e‑commerce, marketing, and retailer platforms to help ensure a consistent digital brand presence.

Social and Operational Design Support – 5%

• Support social team needs through image resizing, social post adaptation, nail chip post creation, and platform‑specific digital graphics.
• Organize and rename image files so cross‑functional teams can easily search, locate, and use digital assets.

Required Qualifications

• 5–7 years of professional experience in web, digital, or e‑commerce design.
• Bachelor's degree in Graphic Design, Web Design, Visual Communication, Digital Media, or a related field, or equivalent practical design experience.
• Experience developing wireframes for new websites and establishing site look and feel (design systems).
• Experience creating digital assets for web, e‑commerce, campaign, retailer dot‑com, marketplace, email, SMS, and social media channels.
• Proficiency with design tools used for digital layout, wireframing, image editing, file preparation, and asset adaptation, including Figma and Adobe Creative Cloud or similar tools.
• Strong understanding of digital design principles, visual hierarchy, responsive layout considerations, image usage, typography, and brand consistency.
• Ability to manage multiple projects, deadlines, revisions, and cross‑functional requests while maintaining accuracy and visual quality.
• Strong communication skills with the ability to clarify project scope, confirm feedback, coordinate approvals, and follow up with internal and external partners.
• High attention to detail in file naming, image quality, product visibility, copy placement, visual consistency, and final asset readiness.

Preferred Qualifications

• Experience leading brand DTC site development and revamp projects.
• Experience supporting beauty, consumer products, nail, cosmetics, fashion, or lifestyle product campaigns.
• Experience designing or adapting assets for Amazon A+ content, retailer dot‑com product pages, digital banners, PDPs, storefronts, infographics, and social platforms.
• Experience supporting photoshoot planning, image selection, and post‑production workflows.
• Knowledge of DTC, retailer dot‑com, marketplace, and social content requirements.
• Ability to provide practical