Senior Web Designer

Proppel Inc.; Northern (KY); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Paid time off

Company holidays

Birthday off

Parental leave

401(k) with 2% match

Wellness membership

Job summary

Proppel Inc. is seeking an exceptional designer to shape and elevate its fast-growing DTC brand across websites, campaigns, and packaging.

You will transform strategy into polished visual work and help evolve brand systems as the company scales, collaborating with cross-functional teams and external partners to deliver standout digital experiences. The role emphasizes independence, strong typography, layout mastery, and a portfolio across brand identity, web, and campaigns in consumer,

Qualifications

• 5+ years in brand, digital, or multidisciplinary design.
• Exceptional portfolio across brand identity, web, campaigns.
• Experience designing websites and landing pages with UX/e-commerce.
• Strong typography, layout, visual hierarchy, and brand systems.
• Proficiency in Figma and Adobe Creative Suite.
• Strong conceptual thinking and hands-on execution.
• Ability to work independently and cross-functionally in a fast-paced environment.

Responsibilities

• Design across the full brand ecosystem, including websites, landing pages, campaigns, product launches, digital marketing, retail, and partnerships.
• Turn brand strategy and creative concepts into distinctive, highly polished visual work.
• Help evolve the visual identity, brand systems, and creative standards as the company scales.
• Concept and execute major campaigns and launches, from early ideation through final production.
• Collaborate with the Creative, Growth, e-commerce, and Partnerships teams, plus external production partners.
• Balance strong brand storytelling with commercial goals, creating work that looks exceptional and performs.

Skills

Brand design

Web design

UX principles

Typography

Brand systems

Campaign design

Independent work

Tools

Figma

Adobe Creative Suite

Shopify

Job description

What we're looking for

You’ll join one of the fastest-growing DTC brands in the US, which hit a $100M run rate in under 18 months. Recently backed by a leading consumer-focused private equity firm, the company is positioned to become the top men’s health brand in the supplement space. It operates across DTC, retail, and emerging channels, and is entering its next phase of growth. Now it needs an exceptional designer to help shape and elevate the brand along the way.

What You’ll Be Doing

• Design across the full brand ecosystem, including websites, landing pages, campaigns, product launches, digital marketing, retail, and partnerships.
• Turn brand strategy and creative concepts into distinctive, highly polished visual work.
• Help evolve the visual identity, brand systems, and creative standards as the company scales.
• Concept and execute major campaigns and launches, from early ideation through final production.
• Collaborate with the Creative, Growth, e-commerce, and Partnerships teams, plus external production partners.
• Balance strong brand storytelling with commercial goals, creating work that looks exceptional and performs.

Requirements

• 5+ years of experience in brand, digital, or multidisciplinary design, ideally within a consumer, DTC, e-commerce, or creative brand.
• An exceptional portfolio showing strong taste, craft, and range across brand identity, web, campaigns, and digital experiences.
• Experience designing websites and landing pages, with a solid grasp of UX and e-commerce principles.
• A strong command of typography, layout, visual hierarchy, composition, and brand systems.
• Proficiency in Figma and Adobe Creative Suite.
• Strong conceptual thinking and the ability to move between big-picture ideas and hands-on execution.
• Comfort working independently and cross-functionally in a fast-paced environment with high ownership.

Nice to Have

• Experience with Shopify or other e-commerce platforms, including designing within their templates and constraints.
• Motion design or basic animation skills for digital campaigns and social content.
• Experience with packaging design for consumer products.
• Background in health, wellness, or supplement brands.
• 15 days of Paid Time Off + 9 company holidays + birthday off.
• Parental leave for growing families.
• Company-sponsored 401(k) with a 2% match (elective participation).
• $200 annual wellness membership.

Notes:

*We consider candidates from the US.