Senior Visual Manager

UKG; Bensalem Township (Bucks County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Generous Employee Discount

Paid Holidays

Summer Hours

PTO (Paid Time Off)

Bonus Plan

Affordable Health Insurance

Retirement Contributions

Job summary

SNIPES USA is seeking a Senior Visual Manager to own the visual identity across the US stores, translating brand strategy and seasonal campaigns into VM direction that brings product to life. You will lead a team of visual professionals, partnering with Merchandising, Marketing, and Operations to deliver on-brand store environments.

The role sits at the intersection of Merchandising, Marketing, and Store Operations, requiring a merchant mindset, stylistic design, and clear operational

Qualifications

• Bachelor's in Visual Merchandising or related field (preferred).
• 7+ years in visual merchandising with multi-unit or corporate leadership.
• Ability to translate brand/marketing concepts into scalable VM directions.
• Strong design sensibility and collaboration with creative teams.
• Project management skills to run multiple seasonal launches on schedule.
• Experience with data to prioritize VM investments.

Responsibilities

• Own seasonal VM strategy and fleet-wide execution from concept to rollout.
• Translate partnerships and cultural moments into store environments.
• Collaborate with Marketing, Merchandising, and Operations on campaigns.
• Develop clear VM directives and playbooks for field teams.
• Build and lead a team of VM professionals; measure compliance and impact.
• Support store openings, shop-in-shop concepts, and co-branded initiatives.
• Own visual operations calendars, budgets, and material delivery.

Skills

Project management

Leadership

Cross-functional collaboration

Communication

Brand storytelling

Strategic thinking

Retail analytics

Adaptability

Education

Visual Merchandising degree

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

SketchUp

AutoCAD

MS Office/PowerPoint

Job description

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it’s sponsorships or developing grassroots projects – we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program “SNIPES serves” and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview: Reporting to the Vice President of Stores and Operations, the Senior Visual Manager owns the visual identity of SNIPES stores across the US, translating brand strategy, cultural moments, and seasonal campaigns into VM direction that brings product to life across all merchandise classifications: footwear, apparel, and accessories across our fleet of 365+ stores. This role sits at the intersection of Merchandising, Marketing, and Store Operations, turning strategic concepts into clear, executable in-store guidance that reflects sneaker and streetwear culture at the store level, and helps bring SNIPES' mission and vision to life in every store. The Senior Visual Manager will lead a team of visual professionals.

This is a corporate leadership role for someone who thinks like a merchant, designs like a stylist, and communicates like an operator, able to build a national VM strategy and write a directive so clear that a store team in any market can execute it flawlessly.

Responsibilities:

Strategy & Brand Storytelling

• Own the seasonal and campaign VM strategy (e.g., Back-to-School, Holiday, Air Max Day, brand launches) from concept through fleet-wide execution
• Translate brand partnerships and cultural moments (Nike, Jordan, streetwear collabs, Exclusives, shop-in-shop concepts) into compelling, on-brand store environments
• Partner with Marketing and Merchandising leadership to ensure VM reinforces campaign narratives and product priorities
• Develop and deliver clear, actionable visual merchandising directives aligned to seasonal priorities and product strategies

Cross-Functional Partnership

• Partner with Marketing to bring national and regional campaigns to life in-store, ensuring visual execution aligns with campaign creative and messaging
• Provide support and direction for signage, POP, and campaign collateral, partnering with internal design/creative teams and outside vendors
• Partner with vendor and brand partners on co-branded assets, shops, and product presentation in compliance with brand visual standards
• Provide visual merchandising input into product strategies, ensuring product assortments are "VM-ready" at launch, and partner with the Merchant team (buying, planning, and allocation) on seasonal visual initiatives
• Serve as the primary VM point of contact for brand partners, managing shop-in-shop concepts, co-branded initiatives, and launch requirements

Execution & Field Enablement

• Develop and issue clear, phased VM directives (window, mannequin, fixture, signage, shop-in-shop setup, etc.) that scale across store formats and square footage
• Build visual standards and playbooks that District Managers and Store Managers can execute independently, with minimal ambiguity
• Partner with Store Operations to align VM rollouts with store opening timelines, reset calendars, and labor considerations
• Support new store openings and shop-in-shop launches (e.g., Nike SIS) with tailored VM plans
• Translate SKU assortments and launch calendars into detailed, store-ready floor set and directive documentation

Visual Operations

• Own visual operations processes, including fixture inventory, POP/signage distribution, and reset logistics across the fleet
• Partner with Marketing and Procurement to ensure timely, accurate delivery of VM materials to stores
• Develop and maintain visual operations calendars, timelines, and budgets that support seasonal resets and campaign rollouts
• Manage in-store print, digital, and fixture requirements, including specs, quantities, and timelines

Team Leadership & Field Development

• Train and coach Field Leadership on visual merchandising standards, execution expectations, and brand storytelling
• Create training tools and standards that elevate visual merchandising at the store and district level
• Conduct quarterly market travel and audits to assess VM compliance, gather field feedback, and course-correct standards
• Build and lead a high-performing visual professionals, including hiring, training, and developing; assigning tasks and objectives
• Establish and track VM compliance metrics across the fleet, reporting out on execution quality and business impact
• Use sales and conversion data to inform where VM investment drives the greatest return
• Continuously evolve visual standards based on field feedback, competitive landscape, and cultural trends
• Other projects and duties as required

Qualifications:

• Bachelor's degree in Visual Merchandising, Fashion Merchandising, Marketing, Design, or a related field preferred; equivalent experience considered
• 7+ years of visual merchandising experience, with at least 3 years in a multi-unit or corporate VM leadership which includes leading a team of visual professionals, ideally in specialty retail, sneakers, streetwear, or fashion
• Proven ability to translate brand and marketing concepts into scalable, field-executable VM direction across a multi-store fleet
• Design sensibility and experience partnering with creative teams on campaign assets, signage, and POP
• Strong project management skills, able to run multiple seasonal launches and store initiatives simultaneously and meet deadlines
• Experience partnering with cross-functional teams (Merchandising, Marketing, Operations, Planning) in a fast-paced, culture-driven retail environment
• Outstanding leadership abilities; able to provide feedback, develop others, embrace and lead change, and make decisions under ambiguity
• Excellent interpersonal skills; able to act with integrity and professionalism to ensure all business is conducted without bias or prejudice
• Excellent written and verbal communication skills; able to write directives that are both creative and easy to understand and execute
• Comfort with retail analytics and using data to prioritize VM investment
• A genuine connection to sneaker and streetwear culture, with an eye for what resonates with today's consumer
• Ability to lift and carry up to 50 lbs. and perform frequent standing, walking, repetitive finger, hand, and wrist motions, as well as bending, stooping, reaching, squatting, kneeling, pushing, pulling, climbing ladders, and working with cleaning chemicals
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) required
• SketchUp, AutoCAD, or similar planogram/space-planning tools a plus
• MS Office and PowerPoint/Keynote for directive presentation
• Managing multiple priorities simultaneously

Travel Requirements

• 50% travel to stores and markets
• Valid US Driver's License required

Cultural Success Factors

• Enthusiasm for the brand
• Consumer obsessed
• Ownership mindset
• Adaptable and flexible
• Disciplined and self-motivated

Benefits with SNIPES

• Generous Employee Discount
• Paid Holidays
• Summer Hours
• PTO (Paid Time Off)
• Bonus Plan
• Affordable Health Insurance
• Retirement Contributions

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.