Senior Vice President, Consumer

Orchestra; New York (NY); Hybrid; USD 155,000 - 185,000; Full time

Job summary

Orchestra, based in New York, seeks a Senior Vice President for its Consumer vertical to lead strategy and execution across earned media, influencer partnerships, social content, experiential activations, and paid amplification. The role oversees senior teams, guides client strategy, and shapes our evolving culture.

Location is New York, NY with hybrid work; in-office 3 days per week. 13-15+ years in consumer-focused roles and a proven business development record are required.

Qualifications

• 13-15+ years of directly relevant experience ideally within the consumer space.
• Oversaw large teams across multiple accounts, workflows or projects.
• Ability to employ creativity to make something uniquely compelling for an audience.
• Strong client trust-building and relationship management.
• Proven track record of winning new business and signing incremental SOWs with existing clients to increase billings.
• Able to build and maintain a high-performing team of A players.

Responsibilities

• Hold one of the most senior positions, supporting leadership on implementing new protocols and policies.
• Concept and implement structural changes to optimize efficiency and improve work quality.
• Act as a high-level strategic lead, directing client strategy, brand messaging, tentpole campaigns, and high-stakes communications with your senior team.
• Oversee a team of integrated strategists, providing client counsel on influencer strategy based on goals and business case.
• As a creative thought leader, host brainstorms, reverse engineer virality, and lead the creation of share-worthy moments for our brands.
• Ensure development and execution of influencer paid and organic campaigns, including creator identification, outreach, negotiations, content approvals and measurement.
• Lead your team’s finances, including profitability, staffing, planning and budgeting with real-time impact analysis.
• Play a key role in new business, reviewing inbound pipeline and developing proposals to win on behalf of brands.

Skills

Senior leadership

Team leadership

Client management

Creativity

Business development

People development

Job description

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra’s Consumer vertical, which brings together Derris and Small Girls PR, is looking for a Senior Vice President who is passionate about earning consumers’ attention. Experience in integrated marketing and communications across earned, influencer, experiential, and other channels is valued.

Within the Consumer vertical, integration means building ideas that live beyond a single channel. Our teams collaborate across earned media, influencer partnerships, social content, experiential activations, and paid amplification to create cohesive campaigns that drive cultural relevance and business impact.

This person will oversee both strategic planning and day-to-day execution across consumer brands, while also contributing to internal leadership initiatives and helping shape our evolving company culture.

Location: This role is based in our New York, NY office on a hybrid basis. Staff are in-office 3 days per week, Tuesday through Thursday.

ACCOUNTABILITIES & QUALIFICATIONS

• Hold one of the most senior positions, supporting leadership on implementing new protocols and policies
• Concept and implement structural changes to optimize efficiency and improve work quality
• Act as a high-level strategic lead, directing client strategy, brand messaging, tentpole campaign concepts, and high-stakes comms with the support of your senior team members
• Oversee a team of integrated strategists, and provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
• As a creative thought leader, this position hosts brainstorms, reverse engineers virality, and leads the creation of share-worthy moments for our brands
• Ensure the development and execution of influencer paid and organic campaigns from strategic and creative development, identification of creators, outreach and relationship management, negotiations and contracts, content approvals and measurement
• Lead your team’s finances, including managing profitability, staffing matrixes, planning and budgeting-- all with the support of a dynamic backend tool that allows you to determine, in real-time, how adding a new hire or account could impact your team's destiny
• You will be an integral part of new business, reviewing our inbound pipeline to both voice the brands you are passionate about taking on, as well as to develop the proposals and concepts that win the hearts and minds of new partners

Essential Skills:

• You have 13-15+ years of directly relevant experience ideally within the consumer space
• You’ve overseen large teams - and across multiple accounts, workflows or projects
• You understand how to employ creativity to make something uniquely compelling to share with an audience, whether for a journalist or a blogger
• You’re a client whisperer, able to earn and keep client trust
• You spot and land business opportunities with a proven track record of winning new business and signing incremental SOWs with existing clients to increase billings
• You celebrate the small wins and thrive off building up a team of A players

Compensation: The salary range for this role is $155,000 - $185,000, commensurate with experience, plus end of year bonuses based on firm, team, and individual performance.

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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at www.orchestraco.com.

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