Senior Trade Marketing Lead

Samsung Electronics; Plano (AL); On-site; USD 110,000 - 170,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a Senior Manager, Trade Marketing to lead the development, execution and measurement of our trade marketing strategies for Samsung and Dacor brands.

You will oversee in-market Trade Representative teams and manage Dacor showroom programs, driving brand awareness and showroom traffic across the trade channel. You will collaborate with internal stakeholders, engage with key trade associations, and leverage data analytics to optimize all activities,

Qualifications

• Bachelor’s degree in interior & kitchen design or related field plus 8+ years of in-market experience.
• Experience managing branded showrooms and organizing events at showroom facilities.
• People management experience is mandatory.
• Experience interfacing with internal stakeholders and external agencies.
• Professional MS Office knowledge and skills.

Responsibilities

• Develop trade marketing strategy for Samsung and Dacor brands across luxury and premium channels.
• Lead Trade Representative team and manage Dacor showroom operations and budget.
• Build relationships with trade associations and activate awareness in the trade channel.
• Drive showroom traffic through demonstrations, events, and CRM optimization.
• Develop KPI scorecards and present insights to executive leadership.

Skills

People management

MS Office proficiency

Stakeholder communication

Education

Bachelor's degree in interior & kitchen design

Job description

Samsung Electronics America, Inc. is seeking a Senior Manager, Trade Marketing to lead the development, execution and measurement of our trade marketing strategies for Samsung and Dacor brands.

You will oversee in-market Trade Representative teams and manage Dacor showroom programs, driving brand awareness and showroom traffic across the trade channel. You will collaborate with internal stakeholders, engage with key trade associations, and leverage data analytics to optimize all activities,