Senior Technical SEO Specialist

Gomotive; United States; On-site; USD 84,000 - 105,000; Full time

Benefits offered by this job

Health benefits

Dental & vision

401k matching

Paid time off

Disability coverage

Life insurance

Job summary

Motive seeks a Senior Technical SEO Specialist to own the technical health and structure of our web presence. You will lead end‑to‑end technical SEO, from site health and architecture to international SEO and new page launches, applying AI‑assisted workflows to prioritize fixes with human oversight.

You will collaborate with Web Strategy, Web Engineering, Content, Product Marketing, and Growth Marketing to ensure alignment across technical, content, and AI‑search initiatives.

Qualifications

• 5+ years of technical SEO experience, ideally in B2B SaaS or multi-template environments.
• Bachelor's degree required.
• Expertise in crawling, indexation, JavaScript SEO, sitemaps, canonicals, redirects, hreflang, CWV, performance, and mobile UX.
• Experience scaling information architecture across categories, product, long-tail, international, and localized pages.
• Knowledge of schema.org/JSON-LD implementation and validation, plus diagnosing keyword cannibalization at scale.
• Proven partnership with web and engineering teams to deliver technical fixes and measure impact on traffic, leads, and pipeline.
• Experience applying AI workflows to automate SEO audits and recommendations with appropriate human oversight.
• Strong understanding of AEO, generative search, crawler access, structured data, page architecture, algorithm updates, AI search features, and evolving SEO measurement.
• Strong analytical skills with large crawl and search datasets; proficiency in Google Search Console, Semrush, Screaming Frog, log analyzers, and web analytics.
• Excellent written and verbal communication, with the ability to explain technical concepts to non-technical stakeholders.

Responsibilities

• Lead execution for Motive's technical SEO program, conducting recurring audits covering crawlability, indexation, rendering, redirects, canonical tags, internal link structures, structured data, and page quality.
• Use and help improve AI‑assisted workflows that turn crawl and search performance data into a clear, prioritized list of fixes, with human judgment applied before anything ships.
• Make sure priority pages can be accessed, understood, and cited by AI answer engines, covering AI crawler access rules, server‑side rendering of key content, structured data, entity signals, and page structure that's easy to extract.
• Identify and resolve content cannibalization and duplication, working with Content and Web to consolidate, redirect, or differentiate pages so each topic has one clear page that ranks.
• Partner with Web Engineering to improve site errors, warnings, and performance issues on key pages & templates, with recommendations tied to impact on traffic and conversion.
• Optimize high‑intent product, solution, and industry pages so they rank and convert on non‑brand searches.
• Improve information architecture, navigation, and internal linking so our pages connect cleanly and capture long‑tail demand.
• Drive technical SEO across our international sites, including hreflang, regional sitemaps, canonical strategy, and localized templates. Partner with regional marketing teams and native‑language reviewers so localized pages reflect how local buyers actually search.
• Define technical SEO requirements for new templates, page types, and CMS capabilities, and provide SEO QA for launches, migrations, and redesigns.
• Turn findings into clear, engineering‑ready requirements that explain what's wrong, why it matters, and how to fix it.
• Act as the primary technical SEO partner for web and marketing stakeholders, and help non‑technical partners understand trade‑offs and impact.

Skills

Technical SEO

B2B SaaS

AI workflows

GSC

Semrush

Screaming Frog

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

Screaming Frog

Google Search Console

Semrush

Log analyzers

Google Analytics

Job description

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role

The search landscape is evolving rapidly. As AI-driven answers increasingly dominate top search results and user reliance on LLMs expands, search engines and AI platforms prioritize sites that deliver exceptional speed, robust structure, and high domain and topical authority. Consequently, a strong technical foundation plays a critical role in ensuring key web pages are efficiently crawled, accurately interpreted, ranked, and cited. In this environment, a solid technical foundation is essential—it determines whether a website's key pages are effectively crawled, understood, ranked, and referenced.

As a Senior Technical SEO Specialist at Motive, you'll be a core stakeholder in the technical health and structure of our web presence. You'll lead our technical SEO program end to end, from site health & architecture to international SEO and new page launches, as well as incorporate emerging technical AEO/GEO best practices into web structure. You'll also use AI‑assisted workflows to find and prioritize the work that will have the most business impact.You’ll partner closely with Web Strategy, Web Engineering, Content, Product Marketing, and Growth Marketing. You'll also work alongside teammates focused on content SEO and AI search, so that technical, content, and AI‑search work reinforce each other.

What You'll Do

• Lead execution for Motive's technical SEO program, conducting recurring audits covering crawlability, indexation, rendering, redirects, canonical tags, internal link structures, structured data, and page quality.


• Use and help improve AI‑assisted workflows that turn crawl and search performance data into a clear, prioritized list of fixes, with human judgment applied before anything ships.


• Make sure priority pages can be accessed, understood, and cited by AI answer engines, covering AI crawler access rules, server‑side rendering of key content, structured data, entity signals, and page structure that's easy to extract.


• Identify and resolve content cannibalization and duplication, working with Content and Web to consolidate, redirect, or differentiate pages so each topic has one clear page that ranks.


• Partner with Web Engineering to improve site errors, warnings, and performance issues on key pages & templates, with recommendations tied to impact on traffic and conversion.


• Optimize high‑intent product, solution, and industry pages so they rank and convert on non‑brand searches.


• Improve information architecture, navigation, and internal linking so our pages connect cleanly and capture long‑tail demand.


• Drive technical SEO across our international sites, including hreflang, regional sitemaps, canonical strategy, and localized templates. Partner with regional marketing teams and native‑language reviewers so localized pages reflect how local buyers actually search.


• Define technical SEO requirements for new templates, page types, and CMS capabilities, and provide SEO QA for launches, migrations, and redesigns.


• Turn findings into clear, engineering‑ready requirements that explain what's wrong, why it matters, and how to fix it.


• Act as the primary technical SEO partner for web and marketing stakeholders, and help non‑technical partners understand trade‑offs and impact.

What We're Looking For

• 5+ years of technical SEO experience, ideally in B2B SaaS or complex, multi‑template environments.


• Bachelor's degree required.


• Deep expertise in crawling, indexation, JavaScript SEO, sitemaps, canonicals, redirects, hreflang, internal linking, Core Web Vitals, performance, and mobile UX.


• Experience scaling information architecture across category, product, long‑tail, international, and localized pages.


• Knowledge of schema.org/JSON-LD implementation and validation, plus diagnosing keyword cannibalization at scale.


• Proven partnership with web and engineering teams to deliver technical fixes and measure impact on traffic, leads, and pipeline.


• Experience applying AI or agentic workflows to automate SEO audits and recommendations with appropriate human oversight.


• Strong understanding of AEO, generative search, crawler access, structured data, page architecture, algorithm updates, AI search features, and evolving SEO measurement.


• Strong analytical skills with large crawl and search datasets; proficiency in Google Search Console, Semrush, Screaming Frog, log analyzers, and web analytics.


• Excellent written and verbal communication, with the ability to explain technical concepts to non‑technical stakeholders.

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are:

San Francisco, California

$97,000 — $121,000 USD

U.S. metropolitan areas: New York City Area and Seattle, WA

$93,000 — $116,000 USD

Other locations in the United States

$84,000 — $105,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non‑compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.

Non‑compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.

All job postings are for existing vacancies. Please note; some interviews or new‑hire training sessions may be held in person at one of our global offices.