Senior Technical Product Marketing Manager, Performance

Fastly; New York (NY); Hybride; USD 132 000 - 186 000; Plein temps

Avantages offerts par ce poste

Equity

Discretionary bonus programs

Hybrid work locations

Résumé du poste

Fastly, Inc. is seeking a Senior Technical Product Marketing Manager for Performance. You will drive go-to-market strategy and craft technical narratives around Fastly's performance solutions, translating complex traffic patterns into compelling launches and content.

You'll collaborate with Product, Sales, Customer Success, and Marketing to enable teams, differentiate against competitors, and expand value with existing customers as traffic mixes evolve.

Qualifications

• 7+ years of professional experience, with at least 3+ years in product marketing or related roles.
• Technical background in content delivery, edge computing, or closely related field.
• Understanding of how non-human traffic (AI crawlers, bots, agents) affects performance, cost, and reliability.
• Strong storytelling, written and verbal communication, and ability to translate complexity into customer-friendly narratives.
• Excellent organizational skills, ability to prioritize and multitask, and self-starter attitude.

Responsabilités

• GTM Launch Execution: design, enable, execute, and measure product launches and go-to-market plans with cross-functional teams.
• Positioning: own messaging for performance delivery to human and non-human traffic, including AI-driven traffic.
• Report on emerging traffic patterns and translate insights into product positioning and content.
• Competitive differentiation against legacy CDN vendors and newer AI-era entrants.
• Cross-Sell narrative development to help customers understand expanding performance capabilities.
• Sales enablement: create trainings, slide decks, and assets for sales cycles.
• Market positioning: apply competitive intelligence to position products effectively.
• Cross-functional alignment to ensure strategy, messaging, and packaging are coherent.
• Content & campaign support for buyer journey assets and evangelism.

Connaissances

GT M launches

Positioning

Storytelling

Cross-functional collaboration

Market intelligence

Description du poste

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

We're building a more trustworthy Internet. Come join us.

Senior Technical Product Marketing Manager – Performance

We're looking for a Senior Technical Product Marketing Manager to drive go-to-market strategy, and positioning for Fastly's application and API performance solutions. In this role you will articulate the technical details of how Fastly talks about performance and why it’s needed in a world where a growing share of traffic hitting applications and APIs is no longer human. Performance has always been core to Fastly's story. What's changing is who and what that performance now has to serve.

In partnership with Product Management, Sales, Customer Success, and Marketing, you will translate deep technical understanding of modern traffic patterns into launches, solution sets, and enablement that help internal team members, customers, and prospects see Fastly as the platform built for how the internet actually behaves today.

What You’ll Do

• GTM Launch Execution: Design, enable, execute, and measure product launches and go-to-market plans in alignment with Product Marketing and other cross functional teams
• Positioning: Own positioning for how Fastly's platform delivers performance for both human and non-human traffic — including AI crawlers, fetchers, and autonomous agents — developing narratives that resonate with technical buyers.
• Report on emerging Traffic Patterns: Stay ahead of how AI-driven and automated traffic is reshaping application and API performance requirements, and translate that understanding into empirical product positioning and content.
• Competitive Differentiation: Position Fastly's performance capabilities against both legacy CDN vendors and newer entrants addressing AI-era traffic.
• Cross-Sell Narrative: Build narratives that help existing customers understand the value of Fastly's expanding performance capabilities as their traffic mix evolves.
• Sales Enablement: Partner with sales and enablement teams to create trainings, slide decks, and other assets they can use in their sales cycles.
• Market Positioning: Apply competitive intelligence and market context from Portfolio Intelligence to optimally position Fastly's performance-oriented products and features.
• Cross-Functional Alignment: Collaborate cross-functionally to ensure product strategy, messaging, and packaging are aligned and effective.
• Content & Campaign Support: Support technical assets with the Growth Marketing and Campaign teams for use across the buyer journey.
• Product Evangelism: Deliver presentations to the public on Fastly's unique and differentiated performance story.

What We’re Looking For

7+ years of professional experience, with at least 3+ years of product marketing or related experience.

Technical background in content delivery, edge computing, or a closely adjacent field — you understand how modern applications and APIs are built, served, and optimized at scale.

Working knowledge of (or strong interest in) how non-human traffic — AI crawlers, fetchers, bots, and agents — is changing performance, cost, and reliability requirements for applications and APIs.

Strong storytelling skills, including excellent written and spoken communication, with the ability to translate technical nuance into clear customer-facing narratives.

Exceptional critical thinking and problem-solving skills.

Proven organizational skills with the ability to prioritize and multitask.

Self-starter with strong initiative and drive.

We'll Be Impressed If You Have:

• Previous experience as a sales engineer
• Hands-on experience with content delivery networks, gateways, and adjacent technologies .
• Direct exposure to how AI agents, LLM crawlers, or automated fetchers interact with web and API infrastructure.
• A track record of launching or marketing performance-related products in a technical, developer-adjacent market.

Work Hours:

This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements:

This position is open to Hybrid Work Locations.

The preferred locations for this position are:

San Francisco, CA

Denver, CO

New York, NY

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

There is a preference for Hybrid near a local office. However, we are willing to consider remote candidates within the US.

This position may require travel as requested by your manager.

Salary:

The estimated salary range for this position is $132,060 to $186,444.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. Curious about our offerings?

• We offer a comprehensive benefits package including medical, dental, and vision insurance.
• Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees.
• We also offer 401(k) (including company match) and an Employee Stock Purchase Program.
• For 2025, we offer 11 paid local holidays, 11 paid company wellness days.

AI Statement

To ensure a fair and equitable interview process for everyone, the use of AI technologies—including real-time transcription tools, automated scripts, AI copilots, or external assistants is strictly prohibited during the interview process unless explicitly authorized by the company in advance. Unauthorized use of AI tools may result in disqualification.

Why Fastly?

We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.

We’re passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter or the Fastly Employee Relations team at [e-mail] or 501-287-4901.

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