Senior Strategy Director

Level Agency; United States; Remote; CAD 120,000 - 150,000; Full time

Benefits offered by this job

Fully remote

WFH stipend

Summer Fridays

Unlimited PTO

Job summary

Level Agency, a Canada-based, fully remote-capable AI-powered marketing partner, seeks a Senior Strategy Director to steer strategic direction across priority accounts. You’ll guide discovery, craft briefs, and align media, creative, CRM, and analytics toward unified business outcomes.

The role requires delivering growth diagnoses, setting priorities, and enabling cross-team collaboration to ensure every action drives clear intent and measurable results.

Qualifications

• Proven ability to develop integrated marketing strategies across channels.
• Ability to translate business objectives into strategic direction for cross-functional teams.
• Strong analytical skills and storytelling to communicate insights.

Responsibilities

• Define strategic direction for priority accounts and align teams to business objectives.
• Develop growth roadmaps and measurable success metrics.
• Own strategy briefs covering objectives, audience insights, and channels.
• Lead audience, market, and competitive insights to inform recommendations.
• Shape channel strategy and investment logic across media, CRM, SEO, and web.
• Present strategic recommendations and secure buy-in from senior stakeholders.
• Foster cross-disciplinary alignment to ensure execution follows the strategic framework.

Skills

Strategic planning

Integrated marketing

Executive communication

Cross-functional leadership

Growth strategy

Education

Bachelor’s degree in marketing

Job description

This job posting is available in English and Canadian French. Please scroll down for the French version.
Cette offre d’emploi est disponible en anglais et en français (Canada). Veuillez faire défiler pour la version française.

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Remote | U.S. & Canada Only | Full-Time

Compensation:

• $150,000 USD (for U.S based candidates)
• $150,000 CAD (for Canadian based candidates)

The Senior Strategy Director plays a central role in shaping how the agency thinks, plans, and delivers impact for clients. This role is responsible for defining strategic direction across priority accounts and ensuring that media, creative, SEO, CRM, web, and analytics teams are aligned to a unified business objective.

This role requires an insight-driven mindset and the ability to translate complex business challenges into clear strategic direction. The Senior Strategy Director will guide growth diagnosis, define strategic priorities, and create the connective tissue across disciplines that ensures execution consistently ladders up to clear intent and measurable outcomes.

At our agency, strategy is not a service line, it is how we work. The Senior Strategy Director ensures that insight, planning, and decision-making are embedded throughout the lifecycle of our client partnerships.

About Level

We’re an AI-powered performance marketing agency — built for precision, designed to scale, and powered by a scientific mindset. At Level, we blend strategy, media, creative, and machine intelligence to deliver outcomes that matter. Every time. At scale.

We’ve been named one of Pittsburgh’s Best Places to Work and an Inc. 500 Fastest-Growing Company. Our clients span B2B, education, healthcare, financial services, ecommerce, and more.

Your Role (and Impact)

What You’ll Own:

• Strategic Direction for Priority Accounts: You’ll lead strategic direction on high-impact client engagements, ensuring that marketing activities align with clear business objectives and growth opportunities. You’ll guide discovery, develop strategy briefs, and translate business challenges into structured, actionable plans.
• Strategic Planning & Roadmapping: You’ll contribute to annual and quarterly planning cycles by developing growth roadmaps tied to measurable outcomes. You’ll clarify priorities, define success metrics, and ensure teams are aligned around a shared understanding of strategic intent.
• Strategy Brief Development: You’ll own the development of strategy briefs that define business objectives, growth priorities, audience insights, positioning, channel approach, investment logic, and measurement frameworks. These briefs will serve as the foundation that aligns cross-functional teams before execution begins.
• Audience, Market & Category Insights: You’ll lead the development of audience insights, competitive analysis, and market intelligence that inform strategic recommendations. You’ll translate research and performance data into clear implications that guide decision-making across teams.
• Channel Strategy & Investment Planning: You’ll bring deep media strategy and planning expertise to define channel mix, sequencing, and investment logic that support growth objectives — fuelling full-funnel media plans that mature clients’ media programs beyond performance marketing and extend coverage across every stage of the customer journey, from awareness through retention. You’ll collaborate with media, CRM, SEO, and digital experience leaders to ensure channel decisions and budget allocation are aligned with the broader strategic framework.
• Measurement Frameworks & Performance Interpretation: You’ll establish measurement frameworks that define success before activation begins. You’ll help teams interpret performance signals, ensuring insights drive decisions rather than simply informing reporting.
• Strategic Performance Storytelling: You’ll lead strategic narratives for Quarterly Business Reviews and planning discussions, articulating what happened, why it happened, what was learned, and what actions should follow. Your storytelling will connect data, insights, and business implications into clear recommendations.
• Client Strategic Partnership: You’ll serve as a strategic partner for client stakeholders, confidently leading conversations around growth opportunities, planning priorities, and strategic recommendations. You’ll guide discussions beyond tactical execution toward long-term business impact.
• Cross-Disciplinary Strategic Alignment: You’ll act as the connective tissue across media, creative, SEO, CRM, web, and analytics teams to ensure that strategy is consistently integrated into execution. You’ll align KPIs, messaging, channel strategies, and measurement frameworks to ensure clear business intent.
• Strategy Enablement Across Teams: You’ll equip account and delivery teams with frameworks and guidance that elevate the quality and consistency of strategic thinking across the agency. Your work will help simplify planning and bring clarity to complex challenges.
• Strategic Standards & Framework Development: You’ll contribute to the evolution of agency-wide strategy frameworks, playbooks, and planning tools. You’ll help embed strategy into briefs, planning cycles, and optimization rhythms so that it becomes a core operating discipline.
• Thought Leadership & New Business Support: You’ll contribute to agency POVs, category playbooks, and growth narratives that strengthen our market differentiation. You’ll support new business opportunities through strategic storytelling and insight-driven positioning.

Occasional travel may be requested for company events and industry conferences.

Skills & Qualifications:

• Strong experience developing integrated marketing strategies across multiple channels and disciplines.
• Proven media strategy and planning experience, with the ability to architect full-funnel, multi-stage media plans that mature clients' programs beyond performance marketing into upper- and mid-funnel brand and demand strategies.
• Ability to translate business objectives into clear strategic direction that guides cross-functional teams.
• Strong analytical skills with the ability to derive meaningful insights from performance data, research, and market intelligence.
• Systems-thinking mindset with the ability to understand how messaging, channels, customer experience, and measurement connect.
• Excellent storytelling and communication skills, able to frame complex ideas in a clear and compelling narrative.
• Strong facilitation and collaboration skills, able to align cross-disciplinary teams around shared strategic priorities.
• Executive presence and confidence when presenting strategic recommendations to senior client stakeholders.
• Growth-oriented mindset with openness to feedback and continuous improvement.
• Strong organizational skills and ability to manage multiple planning cycles and strategic initiatives simultaneously.
• Comfort operating in ambiguous environments and bringing clarity to complex business challenges.

Education & Experience:

• 5+ years of experience in marketing strategy, integrated strategy, brand strategy, media strategy/planning, or growth strategy within an agency or client-side environment.
• Demonstrated experience building and evolving media strategies across the full customer journey, not limited to lower-funnel performance channels.
• Demonstrated experience developing cross-channel, integrated marketing strategies.
• Experience guiding annual planning, strategic roadmapping, and growth discussions with clients.
• Experience collaborating across media, creative, digital experience, CRM, and analytics teams.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Industry experience in CPG or B2B is an asset but not required.
• Experience in the education sector (for-profit and/or not-for-profit institutions) is strongly preferred.

AI Expectations

• At Level, proficiency with AI tools is a core part of your role—not a nice-to-have. Your success in this position depends not only on your functional expertise, but also on your ability to actively integrate AI into how you work.
• You are expected to:
• Experiment continuously with AI tools (e.g., ChatGPT, Midjourney, Claude, Perplexity) to improve the speed, quality, and impact of your work (e.g., draft briefs, summarize research, analyze data trends, generate initial strategic frameworks, identify patterns in large datasets).
• Proactively document and share what you learn—your prompts, process improvements, and use cases—so others can benefit and we can grow together.
• Approach AI with an iterative mindset, refining how you apply it to your work over time. The first idea is rarely the best; testing, tweaking, and improving is part of the process.
• Lean into discomfort, especially when tools or workflows feel unfamiliar. Growth happens when you're stretching beyond what's comfortable or routine.
• AI is not a shortcut—it’s a skillset. You’re expected to use it as a force multiplier for creativity, strategy, and execution, not as a substitute for thoughtful work. As our tools evolve, your ability to adapt and lead through change will be a key part of your performance and growth at Level.

Our Core Values

• No Ego, All In We don’t do “that’s not my job.” We win together, step in where needed, and care more about the outcome than the org chart.
• Better Every Day We want the feedback — even when it stings. We test, learn, adapt, and keep raising the bar.
• Relentless for Results Activity is nothing without outcomes. We care about the work that moves the business forward.
• Driven by Truth We challenge assumptions, follow the data, and tell clients what they need to hear — not just what is easy to say.

Perks & Benefits

At Level, we support our people across the U.S. and Canada with benefits designed to promote flexibility, wellbeing, and long-term growth.

• Fully remote across the U.S. & Canada, plus monthly WFH stipend and Summer Fridays
• Generous time off, including unlimited PTO (U.S.), competitive vacation (Canada), and parental/family leave options
• Comprehensive health benefits, mental health support, and company-paid disability & life coverage
• Employer retirement contributions (401(k) in the U.S., RRSP match in Canada)
• Quarterly performance reviews and career advancement opportunities

Remote First

This role is open to U.S. and Canada residents and is fully remote. Occasional travel may be requested for company events and industry conferences. We are unable to sponsor visas at this time.

Level Is Built on Inclusion

We are committed to diversity, equity, inclusion, and belonging. Level is proud to be an Equal Opportunity Employer — we celebrate what makes you, you. Level Agency provides reasonable accommodations to applicants with disabilities during the recruitment process. If you require an accommodation, please let us know during your application or interview process.

Let’s build something together.

AI Hiring Disclaimer

We use AI-assisted tools to support parts of our hiring process, including resume screening and interview note-taking or summarization. These tools support, but do not replace, human judgment. All hiring decisions are made by Level's hiring team.

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Télétravail - États-Unis et Canada seulement | Temps plein

Rémunération :

• 150 000 $ US (pour les personnes candidates résidant aux États-Unis)
• 150 000 $ CA (pour les personnes candidates résidant au Canada)

Le directeur principal ou la directrice principale de la stratégie joue un rôle central dans la façon dont l'agence réfléchit, planifie et génère de l'impact pour ses clients. Ce rôle est responsable de définir l'orientation stratégique des comptes prioritaires et de veiller à ce que les équipes média, création, SEO, CRM, web et analytique soient alignées sur un objectif d'affaires commun.

Ce rôle exige un esprit axé sur les insights et la capacité de traduire des défis d'affaires complexes en une orientation stratégique claire. Le directeur principal ou la directrice principale de la stratégie pilotera le diagnostic de la croissance, définira les priorités stratégiques et créera les liens entre les disciplines pour que l'exécution soit toujours alignée sur une intention claire et des résultats mesurables.

Dans notre agence, la stratégie n'est pas une gamme de services, c'est notre façon de travailler. Le directeur principal ou la directrice principale de la stratégie veille à ce que les insights, la planification et la prise de décision soient intégrés à chaque étape du cycle de vie de nos partenariats clients.

À propos de Level

Nous sommes une agence de marketing de performance propulsée par l’IA — bâtie pour la précision, conçue pour évoluer et guidée par une mentalité scientifique. Chez Level, nous combinons stratégie, médias, création et intelligence machine pour livrer des résultats qui comptent. Chaque fois. À grande échelle.

Nous avons été nommés parmi les meilleurs lieux de travail de Pittsburgh et reconnus comme l’une des entreprises à la croissance la plus rapide du classement Inc. 500. Nos clients œuvrent notamment en B2B, en éducation, en santé, en services financiers, en commerce électronique et dans plusieurs autres secteurs.

Votre rôle et votre impact

Vos responsabilités :

• Orientation stratégique des comptes prioritaires : Vous dirigerez l'orientation stratégique de mandats clients à fort impact, en veillant à ce que les activités marketing soient alignées sur des objectifs d'affaires clairs et des occasions de