Senior Strategist, Digital

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 81,000 - 130,000; Full time

Job summary

Publicis Groupe’s MSL unit in New York seeks a Senior Digital Strategist to lead influencer marketing and social media strategy for high-profile consumer brands. You will partner with account leaders, mentor juniors, and shape breakthrough digital campaigns that deliver measurable results.

The role focuses on data-driven strategies, earned and owned media integration, and agile collaboration across agency teams. Travel for events is possible as needed.

Qualifications

• 5+ years experience in an agency or in-house setting.
• Experience with home, fashion and/or luxury brands.
• Digital native with understanding of social from organic and paid perspectives.
• Experience managing junior team members or direct supervision.
• Proven experience collaborating with other creative agencies on campaigns.
• Ability to develop and present compelling client proposals.

Responsibilities

• Ideate and execute organic social programs across Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Develop and maintain content calendars; post to channels and collaborate with inter-agency partners.
• Manage large-scale paid influencer programs; present strategies and briefs to teams and clients.
• Develop seeded influencer programs and unique content ideas for owned social strategy.
• Analyze activations with tools and provide real-time optimization recommendations.
• Support on-site and virtual client events; occasional travel may be required.
• Collaborate across cross-discipline teams; meet tight timelines.

Skills

Digital strategy

Influencer marketing

Social media strategy

Education

Bachelor's degree in Public Relations, Communications, Marketing or related discipline

Job description

Company description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

Overview

We’re looking for a Senior Strategist, Digital with a passion for influencer marketing, social media and digital distribution to join our growing team in New York City. In this role, you’ll help shape breakthrough campaigns for high-profile consumer brands, driving creativity and innovation. As a Senior Digital Strategist at MSL, you’ll serve as a trusted partner to account leaders, mentor and inspire junior team members, and bring fresh thinking that elevates every stage of the work.

The ideal candidate brings deep experience in consumer marketing, with a proven track record of developing and executing innovative global digital and influencer programs for leading brands. You’re equal parts strategic thinker, collaborative teammate and digital trendspotter, with a passion for creating work that delivers measurable impact.

Responsibilities

This particular role will lean heavily into social media strategy, data and reporting, cultural trends, influencer marketing and real-time fan/enthusiast engagement. The person in this position is also expected to have a strong understanding of how owned social and influencer tactics can seamlessly integrate with earned media efforts. In a fast-paced environment, a “standard day” can look very different based on the week, month or season, but typically, these are the core responsibilities:

• Ideate and execute organic social programs that complement the creative framework for a variety of programs, especially on Instagram, Facebook, TikTok, Pinterest, and YouTube. This includes developing and maintaining ongoing content calendars, posting to channels, and collaborating with inter-agency partners to produce social assets and copy.

• Keep a pulse on and engage with brand fans and enthusiasts who show passion and loyalty for our clients’ products and services by developing and executing consumer- and industry expert-centric programs – big and small.

• Manage large-scale paid influencer programs and oversee its tactical development, strategic execution, and post-program performance analysis. This includes preparing and presenting influencer strategies, lists, and briefs to internal teams and clients.

• Develop seeded influencer programs including the ideation of unique and interesting ways to ensure influencers create content that fits our owned social strategy.

• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time.

• Support both on-site and virtual events for clients, which may require occasional travel during evenings and weekends.

• Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams.

• Effectively develop regular campaign reports and present data-based results, pulling strong, action-oriented insights to inform further work.

• Engage in regular client and agency partner discussions. You will have an active speaking role on the team, internally, and with clients.

• Prepare and present plans to clients, agency partners, and internal stakeholders. This includes effectively presenting data-based results, cultural trends / insights, and leveraging successes to build further work.

• Stay current on digital and cultural trends, develop internal and external POVs and how they apply to our business and work, and actively liaise with MSL’s Digital Innovation Center of Excellence.

• Proactively brainstorm against new requests and challenges. Whether it’s for a small client idea or a new business opportunity, we challenge everyone to come to the table with new ways of thinking.

• Turn insights into big ideas that drive brand loyalty and talkability.

• Serve as a mentor for junior team members and day-to-day supervisor of work with a blend of strong time management, leadership, team building, and client relation skills.

• Excellent verbal, presentation, and written communications skills.

• Challenge the process and make it better.

• Embody agency values of Leading, Learning & Loving.

• Understand and implement AI tools in day-to-day workflows to enhance owned social and influencer strategies, content development, and operational processes.

Qualifications

• 5+ years previous experience in an agency or in-house, and a B.A. in Public Relations, Communications, Marketing or a related discipline.

• Previous experience with home, fashion and/or luxury / premium brands.

• Digital native with understanding of social from organic and paid perspectives. While the role will not frequently touch paid social, an understanding of paid best practices and how it integrates with organic social and influencer strategy is a plus.

• Previous experience with managing junior team members, either as a direct supervisor or day-to-day manager.

• Proven experience working in tandem with other creative agencies to develop comprehensive campaigns.

• Ability to develop and present compelling client proposals.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/11/2026.