Senior Strategist, Business Solutions

horizonmedia; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Horizon Next in New York is seeking a data-driven strategist to join our marketing organization. You will contribute to strategic media plans, analyze data, and collaborate with teams to present to clients. The role emphasizes mentorship, cross-functional teamwork, and delivering insights across channels.

You will guide junior staff and work with internal departments to optimize campaigns. A strong writer and presenter with comfort handling large datasets is essential in this fast-paced,

Qualifications

• 1.5+ years of media planning experience.
• Understanding of analytics and performance media.
• Familiarity with marketing principles and concepts.
• Proficient in Excel and PowerPoint.
• Strong written and verbal communication.
• Ability to present ideas to clients.

Responsibilities

• Develop sound, strategic media plans guided by client direction.
• Analyze consumer research and competitive intelligence findings.
• Collaborate on POVs for new media opportunities.
• Create presentation decks and present to clients.
• Report insights across channels and provide implications.
• Mentor junior team members and support internal trainings.

Skills

Media planning experience

Analytics understanding

Written and verbal communication

Team collaboration

Time management

Problem solving

Tools

Excel

PowerPoint

Job description

Job Description

Who We Are

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

What You'll Do

40% Strategic Planning

Assist in the development of sound, strategic media plans with guidance/input from Supervisor, all based on client direction and an understanding of media principles

Responsible for analysis of consumer research and competitive intelligence findings by junior team

Collaborate on the development of POVs for new media opportunities on an ongoing basis

Partner with junior and senior team members to generate presentation decks, put together final draft of presentation, participate in presenting to clients

Continue to strengthen understanding of media strategy and applications, proactive in taking part in internal training & development opportunities

Manipulate and analyze large datasets; collaborate on reporting for all traditional channels to providing insights and implications, create reports to showcase findings

20% Account Management

Build and strengthen relationships with core clients and industry partners by serving as a Horizon Next contact

Own and ensure accuracy of billing, budgets and flowcharts

20% Internal Relationship Management

Manage day to day team projects, proof junior team member's work, manage timelines and deliverables for internal and cross functional teams

20% Mentorship & Guidance

Oversee junior team member's engagement & interactions with other Horizon Next departments (i.e. Investment, Traffic, Operations)

Guide Assistant(s) and/or Strategist(s) growth within Horizon Next and the industry at large, providing education on best practices and media principals

Contribute to performance reviews of junior team members identifying strengths and areas for growth

Participate in the interview process for Assistant/Strategist roles

Who You Are

• A strong writer, presenter and communicator
• A left and right brain thinker - a data powered strategist
• A collaborative, team-oriented worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible with ability to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Excited to mentor and teach team members
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 1.5+ years previous media planning experience
• Understanding of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Robust proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations

Physical Activity and Work Environment

This role does not require any physical activity

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider q