Senior Strategist

SHADOW; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical + dental + vision insurance

Generous PTO and paid holidays

Mental health days

Job summary

SHADOW is seeking a Senior Strategist to develop integrated marketing strategies for agency clients. The role reports to the Strategy Director and Executive Creative Director, overseeing a Creative Strategist.

The ideal candidate has 6+ years of experience crafting 360° programs across social, influencer, PR, events and content, with a required portfolio. Responsibilities include strategic development, multi-channel comms planning, and leading teams while serving as a trusted partner to clients.

Qualifications

• 6+ years of experience developing 360° marketing programs across social, influencer, PR, events and content.
• Portfolio submission is required.
• Experience across brands in both in-house and agency settings, with ability to adapt to cultural, regulatory and creative nuances.

Responsibilities

• Strategic Development: craft integrated campaigns across paid, owned, and earned channels and lead multi-channel planning.
• Research + Reporting: drive insights gathering and campaign performance analysis to guide next steps.
• Strategic Partner: serve as trusted advisor to clients and account teams, lead presentations and workshops, and coordinate with internal/external teams.

Skills

Integrated Marketing Strategy

Social Campaigns

Narrative Crafting

Cross-channel Strategy

Trends & Culture Awareness

Client Leadership

Job description

SHADOW is seeking a Senior Strategist, who will develop integrated marketing strategies on behalf of agency clients. This position will report directly to the Strategy Director and Executive Creative Director, as well as oversee a Creative Strategist. The ideal candidate is self-motivated, organized and curious, with 6+ years of work experience in developing 360° marketing programs across social, influencer, PR, events and content, either in-house for a brand or in an agency setting. This position requires the submission of a portfolio.

What You Bring:

• Integrated Expertise: You have a proven grasp of different marketing functions and how creative and conversation spreads across channels & platforms
• Endless Curiosity: You are a student of what gets people talking, an expert in all things culture, cores, communities and comment sections.
• Social obsession: You're an integrated strategist, but you know trends, memes and more like the back of your hand.
• Cross-industry experience: You're just as comfortable working on CPG brands as Tech, and are able to quickly adapt to cultural, regulatory and creative nuances across categories
• Preferred: interest or experience with music, festivals and concert partnerships

What You'll Do:

Strategic Development

• Integrated Campaign & Social Strategy: Craft compelling strategic narratives and lead integrated campaigns across paid, owned, and earned channels to address client challenges and needs.
• Comms Planning: Build multi-channel marketing calendars and communications plans that align creative, influencer, earned, and experiential workstreams.
• Inspire, direct, and brief integrated teams: Unlock unique insights, design frameworks and deliver clear and actionable briefs
• Social Campaign Ideation & Execution: Lead concepting and execution of social campaigns in partnership with creative, production, and talent teams, and support the evergreen and creator teams with ideation as needed.

Research + reporting

• Research & Cultural Insight: Drive the gathering of research, insights, and trends using qualitative and quantitative methods across consumer intelligence tools, social listening and competitive/content audits.
• Creative testing: Lead internal and external creative testing to measure effectiveness, impact and risk.
• Campaign Reporting & Analysis: Lead integrated campaign reports that synthesize performance into clear takeaways and next steps.

Strategic partner

• Strategic Counsel & Client Partnership: Serve as a trusted strategic advisor to clients and account teams - leading presentations, joining client meetings two to three times a week, and contributing to weekly status calls to guide day-to-day activity and campaign planning.
• Brainstorm & Workshops: Assist in the development of, as well as lead, integrated brainstorms and workshops for the agency, clients and partners
• Internal & External Coordination: Communicate and collaborate with internal teams and external IATs to keep integrated account work aligned and moving.

$90K - $120K (commensurate with experience)

What We Provide:

• Medical + dental + vision insurance
• Generous PTO and paid holidays
• Dedicated mental health days
• Unlimited sick time
• Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)
• 401(k) retirement plan with matching
• Pre-tax commuter and healthcare benefits
• 12 weeks paid leave for new parents
• Individualized career mapping
• Summer Fridays (early close Fridays Memorial Day - Labor Day)
• Hybrid work schedule (1-3 days in office per week, depending on role)

While SHADOW intends to maintain these employee benefits, the Company reserves the right to modify, amend or terminate these benefits at any time and for any reason.

Additional Information

SHADOW promotes a diverse and high performing company culture. SHADOW is dedicated to providing equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

All your information will be kept confidential according to EEO guidelines.