Senior Strategic Marketing Specialist

Clinical Education Alliance, LLC; Idaho; On-site; USD 90,000 - 120,000; Full time

Job summary

Decera Clinical Education is seeking a Senior Strategic Marketing Specialist, Multi-Specialty, to lead and optimize omni-channel campaigns across live and virtual educational programs. You will drive awareness, registration, engagement, and outcomes by leveraging marketing automation, audience segmentation, and data-driven insights.

In this role, you will partner with marketing leadership and cross-functional teams to develop strategies, manage timelines, and deliver impactful campaigns across

Qualifications

• 4+ years of digital marketing, marketing automation, or omni-channel marketing experience.
• Experience managing campaigns from planning to optimization.
• Strong knowledge of Marketo and CRM systems.
• Experience analyzing campaign performance and turning data into recommendations.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Lead end-to-end execution of multi-channel marketing campaigns.
• Develop strategies aligned with program goals and audience needs.
• Own campaign execution across email, digital ads, social media, and landing pages.
• Segment audiences and optimize recruitment and engagement.
• Create dashboards and reports with actionable insights.
• Collaborate with cross-functional teams and external vendors.

Skills

Digital marketing

Marketing automation

Campaign management

Omni-channel marketing

Data analysis

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Marketo

CRM systems

Google Analytics

Power BI

Excel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Strategic Marketing Specialist

Full-time Regular US

6 days ago Requisition ID: 1152

Decera Clinical helps life sciences companies accelerate HCP adoption of breakthrough therapies through three divisions: Accredited Medical Education, HCP Insights, and Medical Communications. As the Scientific Activation™ company, Decera Clinical supports pharmaceutical and biotech partners in engaging HCPs with clear, credible information that strengthens clinical understanding and decision-making. With more than twenty years of experience across major therapeutic areas, Decera Clinical delivers trusted scientific engagement that helps HCPs move from evidence to action. To learn more, visit deceraclinical.com

As the Senior Strategic Marketing Specialist, Multi-Specialty at Decera Clinical Education, you will serve as a key contributor within the Marketing/Engagement team, leading the execution, optimization, and performance analysis of strategic marketing initiatives that drive meaningful engagement among healthcare professionals (HCPs). In this role, you will independently manage complex, omni-channel marketing campaigns across multiple educational programs and therapeutic areas, leveraging data-driven insights to improve awareness, registration, participation, and long-term learner engagement. You will partner closely with marketing leadership and cross-functional stakeholders to develop campaign strategies, optimize audience targeting, and implement best practices that support business growth objectives. The ideal candidate is a proactive, analytical, and execution-oriented marketer who combines strong campaign management skills with strategic thinking, a passion for data-driven decision-making, and the ability to influence outcomes across teams without direct managerial responsibility.

Job Responsibilities:

• Lead the execution and optimization of strategic marketing initiatives designed to drive HCP awareness, registration, participation, and engagement across live, virtual, and insights-driven educational programs.
• Develop campaign strategies and tactical plans aligned with program goals, target audience needs, and organizational priorities.
• Own end-to-end campaign execution across multiple channels, including email, marketing automation, digital advertising, social media, SMS, landing pages, and emerging engagement platforms.
• Identify, segment, and manage targeted HCP audiences using internal and external data sources to maximize recruitment and engagement outcomes.
• Build, test, deploy, and optimize omni-channel campaigns using marketing automation platforms, ensuring compliance with established standards and best practices.
• Monitor campaign performance and proactively recommend optimizations based on key metrics, engagement trends, audience behavior, and conversion analysis.
• Create and maintain dashboards, reports, and performance summaries that provide actionable insights and support informed decision-making.
• Collaborate with program management, content, compliance, strategy, and external vendor partners to develop effective HCP-facing marketing materials and campaign assets.
• Serve as a subject matter resource for campaign execution, marketing automation, audience targeting, and engagement best practices.
• Support development and implementation of audience segmentation, personalization, lead nurturing, and lifecycle engagement strategies.
• Ensure campaign tracking, tagging, documentation, and reporting processes are implemented consistently and accurately.
• Manage campaign timelines, deliverables, and stakeholder communications to ensure successful execution across multiple concurrent initiatives.
• Identify opportunities to improve operational efficiency, campaign effectiveness, and marketing processes through testing, automation, and continuous improvement initiatives.
• Share campaign results, insights, recommendations, and best practices with leadership and cross-functional teams.
• Support vendor and partner relationships related to marketing technology, audience development, media execution, and campaign delivery.

Qualifications:

• 4+ years of experience in digital marketing, marketing automation, campaign management, or omni-channel marketing, preferably within healthcare, pharmaceutical, medical education, or other regulated industries.
• Demonstrated experience managing marketing campaigns from planning through execution, reporting, and optimization.
• Strong knowledge of marketing automation platforms (e.g., Marketo), CRM systems, email marketing, audience segmentation, and campaign workflows.
• Experience analyzing campaign performance data and translating metrics into actionable business recommendations.
• Strong working knowledge of Excel, including data analysis, audience management, reporting, and dashboard development.
• Experience with digital marketing channels including email, paid social, search, landing pages, and audience engagement programs.
• Familiarity with Google Analytics, Power BI, or other reporting and data visualization tools.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong written and verbal communication skills with the ability to effectively collaborate across functional teams and external partners.
• Ability to work independently, exercise sound judgment, and proactively solve problems with limited oversight.
• Detail-oriented with a commitment to accuracy, compliance, and operational excellence.
• Demonstrated ability to influence stakeholders and drive results through collaboration rather than direct authority.
• Experience within healthcare professional engagement, medical education, life sciences, or pharmaceutical marketing is strongly preferred.
• Marketing automation, analytics, or digital marketing certifications are a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Travel Requirements:

• Up to 10% of the time between offices and industry meetings as needed.

Decera Clinical and its subsidiaries provide Equal Employment Opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other non-merit factor.