Senior Staff, Product Marketing Specialist

Renesas Electronics Corp.; Georgia; On-site; USD 140,000 - 190,000; Full time

Job summary

Renesas Electronics Corp. seeks a Senior Staff Product Marketing Specialist to drive regional GTM strategy for MCU/MPU/Connectivity portfolios, translating technical specs into customer value.

You’ll act as the Voice of the Region, aligning local needs with global roadmaps and driving design-wins through close collaboration with Sales and Distribution. Responsibilities include demand creation, GTM collateral customization, and ecosystem development to secure revenue targets.

Qualifications

• Bachelor’s degree in electrical engineering, computer engineering, or related technical fields.
• Master’s degree or MBA is a plus.

Responsibilities

• Demand Creation & Design-Wins: Identify high potential customers and manage Design-In to Design-Win pipeline.
• Go-To-Market: Customize collateral, train sales teams, and nurture ecosystem with partners.
• Strategy & Roadmap: Analyze market trends, provide regional input to global roadmap, monitor competition.

Skills

Strong business acumen

Strategic thinking

Customer-centric orientation

Excellent written and oral comms

Cross-functional collaboration

Education

Bachelor’s degree in Electrical/Computer Engineering or related field

Master’s degree or MBA (plus)

Job description

Senior Staff Product Marketing Specialist/Regional Product Marketing (RPM) Specialistis responsible forthe go-to-market strategy, execution and growth(the \"how\") within a specific territory, lifecycle management, and commercial success of MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers.

Kind of \"General Manager\" of that region. adapting the global strategy andpivotit to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geographythrough a deepcustomer-centric approach. Collaborate withSales and other stakeholderstoidentifyhigh-value \"white space\" and partner withDistribution and Design Housesto build a robust support ecosystem. Ultimately, acting as the \"Voice of the Region\" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap.

Job functions would include (but not limited to):

Demand Creation & Design-Wins

• Targeting:Identifythe high potential customer
• Promotion:Execute regional seminars, tech days, partner scouting, enablementandtrade shows.
• Funnel Management:Track the \"Design-In\" to \"Design-Win\" pipeline to ensure future revenue is secure.
• Opportunity:Uncover opportunity and support to close and win
• Distribution Management:Work with distributor to support Key account and “long tail” customers.
• Customers:Establishdeep relationships with key customers andalign on product roadmap and D-in/win support
• Price Positioning:Adjustlocal pricingto stay competitive against local players or customer share,in synchwith company ambition.

Keycustomer initiatives

• Account Profile:Working with sales(Customer Roadmap,Competitionlandscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org)
• Engagement strategy and customer relationship
• Roadmap impact and alignment
• Account strategy
• Action plan
• Long term tracking

Go-To-Market (GTM)

• Collateral customization:Adapt high-impact pitch decks, product positioning, articles.
• Sales Enablement:In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage.
• Ecosystem Development/nurturing:Ensure the MCU/MPU/CONNECTIVITYhas the right \"extras\" by training the partners, “preparing” evaluation boards, IDE support, and software libraries.
• Local 3rd party: Strong local engagement and partner identification.

Strategy & Roadmap

• MarketAnalysisthrough Customer lens:Identifyemerging trends in IoT, IndustrialAutomation, ConsumerElectronics,...
• Competitive Intelligence:Keep tabs on competitors to ensure pricing and performance remain superior.
• Voice of the Region (VOR)
• Feedback Loop:Collect specific regional requirements.It’syour job to convince the global team to put it on the roadmap.
• Competitor Scouting:Monitorwhat competitors are doing locally

Requirements and Qualifications

• Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields.Master’sdegree orMBAis a plus.
• 10+ years of experience insemiconductor, embedded systems, or related industries.
• 5+ years in product marketing or product line management.
• Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
• Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
• Understanding of:
• Microcontroller architectures (ARM Cortex, RISC-V,etc)
• Connectivity Technology (WiFi, Bluetooth, NFC)
• Embedded software ecosystems
• Semiconductor cost structures, wafer economics, and supply chain dynamics

Key Competencies

• Strong business acumen with P&L ownership mindset.
• Strategic thinking with data-driven decision making.
• Customer-centric orientation.
• High energy, self-motivationandgo-getter attitude.
• Excellent written and oralcommunicationsskills. Ability to present complex concepts in a clear,conciseand effective way.
• Excellent interpersonal skills.Ability to influence cross-functional stakeholders.
• Ability to work effectively with teamslocatedin multiplelocations,time zones.
• Ability to collaborate and be effective in a fast-paced environment.
• Track recordof successfully launching products, generating design-winsandultimately drivingrevenue growth.

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.