Senior Staff Outbound Product Manager

ServiceNow; Colorado; Hybrid; USD 172,000 - 301,000; Full time

Benefits offered by this job

Health plans

401(k) match

ESPP

Matching donations

Flexible time away

Family leave

Job summary

ServiceNow is seeking a Sr Staff Outbound Product Manager to lead the outbound strategy for Process Intelligence, including Process Mining and Task Mining. You will partner with Product Management, Sales, Marketing, and Customer Success to bring these capabilities to market and drive adoption across the customer base.

The role focuses on balancing adoption with revenue growth, owning field-facing narratives, and translating product capability into customer value.

Qualifications

• Experience in outbound product management or solution consulting within an enterprise software company.
• Ability to translate technical capability into business value for varied audiences, from practitioners to executives.
• Track record of building customer enablement or field-facing content that drives measurable pipeline or adoption impact.

Responsibilities

• Contribute to outbound product strategy and positioning for Process Mining and Task Mining.
• Balance adoption goals with explicit ACV growth through expansion and pipeline identification.
• Partner with Inbound Product Management to translate features into customer value.
• Create enablement content for sales, solution consulting, and partner teams (talk tracks, demo scripts, competitive positioning).
• Develop and maintain sales tools, pricing and packaging guidance, and use case documentation.
• Represent the voice of the field in executive conversations and strategic deals.
• Collaborate with Marketing on launch plans, campaigns, and content for new releases.
• Track adoption and usage metrics to inform outbound priorities and identify expansion opportunities.

Skills

Outbound product management

Solution consulting

Enterprise SaaS

Strong communication

Executive presentation

Education

Bachelor's degree

Tools

ServiceNow platform

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

ServiceNow is looking for a Sr Staff Outbound Product Manager to lead outbound strategy for Process Intelligence, including Process Mining and Task Mining. This role sits within the Platform Outbound Product Management team and works closely with Product Management, Sales, Marketing, and Customer Success to bring these capabilities to market and drive adoption across the ServiceNow customer base.

Process Intelligence gives customers visibility into how work actually happens across their organization, surfacing inefficiencies, bottlenecks, and automation opportunities that are otherwise invisible. This role carries a dual mandate: driving product adoption and directly influencing ACV growth through expansion and pipeline generation. The person in this role will own the field-facing narrative for Process Mining and Task Mining, translate product capability into customer value, and act as the connective tissue between engineering roadmaps and go-to-market execution.

What you get to do in this role:

• Contribute to outbound product strategy and positioning for Process Mining and Task Mining
• Balance a dual mandate of driving adoption and directly contributing to ACV growth through expansion and pipeline identification
• Partner with Inbound Product Management to understand roadmap direction and translate features into customer-relevant value propositions
• Build and deliver enablement content for sales, solution consulting, and partner teams, including talk tracks, demo scripts, and competitive positioning
• Contribute to and extend an established library of Process Intelligence enablement content, including the Process Mining Academy blog and video series, customer POV materials, and analyst positioning
• Develop and maintain sales tools, pricing and packaging guidance, and use case documentation
• Act as a subject matter expert in customer and prospect conversations, including executive briefings and strategic deals
• Partner cross-functionally with Marketing on launch plans, campaigns, and content for new releases
• Track adoption and usage metrics to identify expansion opportunities and inform outbound priorities
• Represent the voice of the field back to Inbound Product Management, surfacing customer feedback and competitive intelligence
• Support internal and external enablement through webinars, office hours, and community content
• Collaborate with peers across the Platform Outbound team to ensure consistent messaging across adjacent product areas

To be successful in this role you have:

• Experience in outbound product management or solution consulting within an enterprise software company, ideally in process mining, analytics, or data-driven operational improvement categories
• Strong communication skills with the ability to translate technical capability into business value for varied audiences, from practitioners to executives
• Comfort operating independently balancing adoption goals against revenue-oriented outcomes
• A track record of building customer enablement or field-facing content that drives measurable pipeline or adoption impact

• 5+ years of experience in product management, solution consulting, product marketing, or outbound/GTM roles within enterprise SaaS
• Bachelor's degree in a related field, or equivalent practical experience
• Demonstrated experience with process mining, task mining, business process analytics, or similar technology categories
• Experience working with or on the ServiceNow platform strongly preferred
• Excellent written and verbal communication skills, with experience presenting to both technical and executive audiences

For positions in this location, we offer a base pay of $171,900 - $300,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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