Senior Specialist, Marketplace Activation

Vans; Denver (CO); On-site; USD 97,000 - 121,000; Full time

Job summary

VF Corporation is seeking a Senior Specialist, Marketplace Activation to drive regional execution of our e-commerce go-to-market strategies for Vans and other brands. You will partner with marketplace, brand and commercial teams to grow revenue across key platforms.

You will adapt global strategies for local channels, launch brands on new marketplaces, manage partner relationships, and translate data into actionable recommendations for leadership.

Qualifications

• 5-7 years of digital marketing, e-commerce operations, or marketplace growth experience.
• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• Proactive, solutions-oriented, ability to manage multiple projects in a fast-paced environment.
• Deep familiarity with major e-commerce ecosystems (Amazon, Shopify, regional marketplaces).
• Hands‑on experience using Rithum (ChannelAdvisor/CommerceHub) for data feeds and mapping.
• Advanced proficiency in Excel, Google Analytics, or Tableau.
• Proven experience managing multi-stakeholder projects.
• Data-driven mindset to translate data into growth strategies.

Responsibilities

• Adapt and scale global go-to-market strategies for local and regional marketplace channels.
• Launch Brands on New Marketplaces: Coordinate Brand commercial activations.
• Serve as the primary operational contact for key commercial partners, vendors, or digital platforms.
• Ensure external channel partners adhere to brand guidelines, SLAs, and commercial agreements.
• Partner with internal Product, Marketing, Sales, and Operations teams to remove execution bottlenecks.
• Measure activation ROI, customer lifetime value (LTV), conversion rates, and GMV.
• Translate performance metrics into operational reporting and actionable recommendations for marketplace, brand, and leadership stakeholders.
• Optimize product assortment, content readiness, promotional execution, and marketplace performance to support revenue and growth objectives.
• Monitor marketplace health metrics, identify performance gaps, and recommend corrective actions to improve seller and consumer experience.

Skills

Digital marketing

E-commerce operations

Marketplace growth

Amazon/Shopify

Rithum ChannelAdvisor

Excel

Google Analytics

Tableau

Project management

Data-driven

Education

Bachelor's degree in Business/Marketing/Economics

Tools

Rithum (ChannelAdvisor/CommerceHub)

Excel

Google Analytics

Tableau

Job description

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com.

What will you do?

A day in the life of a Senior Specialist, Marketplace Activation at VF looks a little like this. The Senior Specialist, Marketplace Activation drives the regional execution of our e-commerce go-to-market strategies. This role partners closely with marketplace, brand, and commercial stakeholders to support execution of marketplace growth initiatives and ensure alignment with global strategies. You will support VF’s amazing Brands on their current marketplace platforms, manage commercial partner channels, and optimize demand/supply growth to maximize marketplace revenue.

• Adapt and scale global go-to-market strategies for local and regional marketplace channels.
• Launch Brands on New Marketplaces: Coordinate Brand commercial activations.
• Serve as the primary operational contact for key commercial partners, vendors, or digital platforms.
• Ensure external channel partners adhere to brand guidelines, SLAs, and commercial agreements.
• Partner with internal Product, Marketing, Sales, and Operations teams to remove execution bottlenecks.
• Measure activation ROI, customer lifetime value (LTV), conversion rates, and gross merchandise value (GMV).
• Translate performance metrics into operational reporting and actionable recommendations for marketplace, brand, and leadership stakeholders.
• Optimize product assortment, content readiness, promotional execution, and marketplace performance to support revenue and growth objectives.
• Monitor marketplace health metrics, identify performance gaps, and recommend corrective actions to improve seller and consumer experience.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.

• Experience: 5-7 years of digital marketing, e-commerce operations, or marketplace growth experience.
• Education: Bachelor’s degree in Business, Marketing, Economics, or a related quantitative field.
• Mindset: Proactive, solutions-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Platforms: Deep familiarity with major e-commerce ecosystems (e.g., Amazon, Shopify, regional delivery/on-demand marketplaces).
• Software: Mandatory hands‑on experience using Rithum (ChannelAdvisor/CommerceHub) for product data feeds and channel mapping.
• Analytics: Advanced proficiency in Excel, Google Analytics, or Tableau.
• Project Management: Proven experience managing multi-stakeholder projects.
• Data‑Driven: Ability to turn complex data points into clear growth strategies.

Now WE have a question for YOU. Are you in?

Hiring Range: $96,768.00 USD - $120,960.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités.

Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable.

VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à [e-mail] VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].