Senior Software Engineer, Apple Ads

Apple, Inc.; Austin (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Apple is seeking a systems and platform engineer to build on-device ad delivery components across the App Store, Apple News, Stocks, and Maps. This role emphasizes privacy-by-architecture and scalable OS-level infrastructure rather than UI work.

Work includes designing high-performance, privacy-preserving on-device solutions inside daemons, frameworks, and SDKs, with collaboration across engineering, product, and business teams to shape the roadmap for on-device ad delivery in a secure

Qualifications

• Bachelor's degree or equivalent.
• Deep understanding of OS fundamentals (process/memory management, scheduling, file systems).
• Familiarity with cross-process communication.
• Advanced understanding of concurrent programming concepts and design patterns.
• Experience building and operating high-performance client SDKs or libraries.
• Experience on complex, long-lived codebases with ability to learn new tech and communicate clearly.

Responsibilities

• Collaborate with cross-functional partners to design and implement on-device solutions powering ad delivery across App Store, Apple News and Stocks, and Maps.
• Design, implement, and debug performant, privacy-preserving on-device components inside daemons, frameworks, and SDKs.
• Partner across engineering, product, and business to shape the roadmap for on-device ad delivery.

Skills

OS fundamentals

Cross-process communication

Concurrency and multi-threading

SDK design and maintenance

Long-lived codebases

Communication

Education

Bachelor's degree or equivalent

Tools

CoreData

libdispatch

XPC

Swift concurrency

Job description

Austin, Texas, United States Software and Services

At Apple, we believe in the power of technology to enrich people's lives, a belief that extends to the work we do in building innovative advertising solutions that benefit advertisers and endusers alike. In the Apple Ads group we help developers drive app discovery across the App Store, businesses find new customers on Maps, help advertisers promote their products along trusted content from publishers in Apple News and Stocks, and help sponsors connect with audiences in live sports on Apple TV. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because we believe when advertising is done right, it benefits everyone.

Description

We build the on-device systems that deliver ads across the Apple ecosystem: OS daemons, frameworks, and SDKs that fetch, rank and filter ad candidates; enforce ad policy and legal compliance; and protect user privacy before our partner apps even render anything. This is not a UI or app-building role: this is a systems and platform engineering position that requires working knowledge of cross-process communication, concurrency, on-device business logic, and privacy-by-architecture at scale.

Responsibilities

• Collaborate with cross-functional partners to design and implement on-device solutions that power ad delivery across the App Store, Apple News and Stocks, and Apple Maps
• Design, implement, and debug performant, privacy-preserving on-device components that operate at scale inside daemons, frameworks, and SDKs
• Partner across engineering, product, and business to shape the roadmap for on-device ad delivery

Minimum Qualifications

• Bachelor's degree or equivalent.
• Deep understanding of OS fundamentals (process/memory management, scheduling, file systems), on any platform — Apple experience not required
• Familiarity with cross-process communication
• Advanced understanding of concurrent programming concepts and design patterns — multi-threading, synchronization, locking, and reasoning about races/deadlocks
• Experience building and operating high-performance client SDKs or libraries — including caching, versioning, breaking changes, and feature-flagged rollouts
• Experience on complex, long-lived codebases, sometimes with legacy components. Quickly learns new tech; excellent communication

Preferred Qualifications

• Ad tech; Apple-platform fundamentals incl. Swift/Obj-C; designing/maintaining public APIs or SDKs for external developers; CoreData/libdispatch/XPC/Swift concurrency/daemons; telemetry/observability; client-server networking

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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