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Amazon Advertising is building a greenfield startup team focused on AI-powered vertical advertising products. You will lead the technical strategy, define the architecture, and translate ambiguous business problems into scalable systems that can operate at internet scale with agentic AI models across financial services, automotive, and local businesses.
You will partner with Principal Engineers and Scientists, mentor engineers, and shape the long-term technical vision in a fast-moving
Lead the technical strategy for a greenfield startup team building AI-powered vertical advertising products — simplifying full-funnel solutions at internet scale with agentic AI models across strategic verticals including financial services, automotive, and local businesses. There is no known answer or existing pattern to follow — we are defining the space from the ground up.
Amazon Advertising is building this team to diversify demand and transform how vertical advertisers grow on Amazon through specialized, AI-driven advertising experiences. You'll partner closely with Principal Engineers and Scientists to define the engineering roadmap, translating ambiguous business problems into scalable system architectures and making foundational technical decisions that will shape the product for years to come. This is an ambiguous, fast-moving environment where the problems are big, the solutions are yet to be invented, and the impact is immediate. If you're energized by building state-of-the- art products from scratch and shaping the future of AI-driven advertising, this is your team.
You might start your morning reviewing a technical design document, providing feedback that helps a teammate refine their approach. By mid-morning, you're deep in code — prototyping a critical interface or refactoring a component to improve reliability. After lunch, you join a cross-team architecture discussion where you advocate for a pragmatic path forward. Later, you pair with a junior engineer on a tricky problem, helping them break it down into manageable pieces. Throughout the day, you move fluidly between hands-on coding, technical leadership, and collaboration.
Our team is developing a fine-tuned LLM trained on proprietary ads data to power the next generation of advertiser experiences. The work is highly ambiguous and everyone on the team has the opportunity to lead complex efforts where there are no existing solutions or playbooks to start from.