Senior Social Media Strategist

Balanced-Bod; Sacramento (CA); Hybrid; USD 90,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life and Long-Term Disability -employe

401k Plan + Match

Paid time off and holidays

Job summary

Balanced Body, headquartered in Sacramento, is the world’s largest designer and manufacturer of Pilates equipment and provider of mind-body instructor training. We are seeking a Senior Social Media Strategist to lead and evolve our social media presence, driving brand affinity, engagement, and business objectives.

You will partner with marketing leadership and cross‑functional teams, shaping digital strategy across platforms, managing content calendars, and mentoring junior staff to scale the

Qualifications

• 6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven success in developing and scaling brand social strategy across multiple channels.
• Experience managing social media advertising campaigns and influencer partnerships.
• Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms.
• Exceptional copywriting, storytelling, and content planning skills.
• Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp.
• Data-Driven mindset with the ability to translate insights into actionable strategy.
• Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
• Experience in the wellness, fitness, or Pilates industry.

Responsibilities

• Own and evolve Balanced Body's cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets.
• Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.
• Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms, including Instagram, Facebook, LinkedIn, and future channels like TikTok, YouTube, Pinterest, and X.
• Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice.
• Design and manage a strategic content calendar in partnership with internal stakeholders, aligning social media with product cycles, events, and campaigns.
• Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust.
• Define KPIs, track performance across platforms using tools like Sprout Social and Google Analytics, and provide actionable insights through monthly reporting and presentations to leadership.
• Plan and manage paid social campaigns from strategy through execution and optimization.
• Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use.
• Mentor or manage junior team members and freelancers as the social team scales.
• Manage direct agency partners' activity

Skills

Strategic social media leadership

Audience analysis

Content planning

Paid social campaigns

Influencer partnerships

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprout Social

Google Analytics

Meta Ads Manager

Canva

Adobe Suite

Video editing platforms

Job description

Description

Balanced Body is the global leader in Pilates equipment and education, known for its innovation, eco-conscious values, and commitment to transforming lives through movement. Founded in 1976, Balanced Body is family-owned and we make our equipment in our Sacramento headquarters. We are a passionate team that blends creativity, wellness, and purpose.

We are seeking a Senior Social Media Strategist to lead and evolve Balanced Body's social media presence. This strategic role requires a sharp brand mind, a deep understanding of digital trends, and a proactive leadership style. You will be responsible for designing and executing high-impact social media strategies that build brand affinity, drive engagement, and support broader marketing and business objectives.

You will serve as a thought partner to the marketing leadership team and a cross-functional collaborator with internal and external stakeholders. Your insights and creativity will shape how we show up in the digital space - today and in the future.

Requirements

• Own and evolve Balanced Body's cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets.
• Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.
• Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms, including Instagram, Facebook, LinkedIn, and future channels like TikTok, YouTube, Pinterest, and X.
• Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice.
• Design and manage a strategic content calendar in partnership with internal stakeholders, aligning social media with product cycles, events, and campaigns.
• Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust.
• Define KPIs, track performance across platforms using tools like Sprout Social and Google Analytics, and provide actionable insights through monthly reporting and presentations to leadership.
• Plan and manage paid social campaigns from strategy through execution and optimization.
• Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use.
• Mentor or manage junior team members and freelancers as the social team scales.
• Manage direct agency partners' activity

Qualifications

• 6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven success in developing and scaling brand social strategy across multiple channels.
• Experience managing social media advertising campaigns and influencer partnerships.
• Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms.
• Exceptional copywriting, storytelling, and content planning skills.
• Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp.
• Data-Driven mindset with the ability to translate insights into actionable strategy.
• Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
• Experience in the wellness, fitness, or Pilates industry.

Schedule & Work Setup

• Monday-Friday | 8:00 AM - 5:00 PM
• Willing to work evenings and/or weekends as needed to support key social media activations and community engagement initiatives
• Hybrid: minimum 1 day per month onsite (Wednesdays) in Sacramento, CA 95828

The Company

Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.

We offer competitive compensation and excellent benefits, including:

• Medical, Dental & Vision
• Life and Long-Term Disability Insurance - Employer Paid!
• 401k Plan + Match!
• Paid time off and holidays

Balanced Body is an equal opportunity employer dedicated to workforce diversity.