Senior Social Content Lead: Build & Scale Channels

Scribd, Inc.; Austin (TX); Hybrid; USD 104,000 - 135,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Mental health support

Generous PTO

Parental leave

Retirement matching

Learning & development

Wellness stipend

Product suite access to Scribd

Access to AI tools

Job summary

Scribd, Inc. seeks a Social Content Lead to build our organic channels from scratch, starting with YouTube and LinkedIn. You’ll invent formats, shape strategy, and own the creator program, then produce hands‑on content and guide production partners.

You’ll lead channel strategy, content development, and creator activations, driving performance with analytics, while collaborating with legal on rights and disclosures. This role blends strategy and hands‑on execution.

Qualifications

• 6-8 years in social content, organic channel growth, or content production, with time spent building rather than maintaining.
• You've made content that did more than perform, it brought new people to a brand and changed what they thought about it. You can point to the work and tell us what moved
• You write your own concepts and scripts, and you've directed production partners against them rather than waiting for an agency to bring you an idea
• You know what's good before the numbers tell you, you can say why, and you can defend a call that isn't the safe one
• You've sourced and managed creators directly, including rates, contracting, and usage rights
• Strong editorial and writing judgment
• Proficient in Sprout Social or a comparable platform, and comfortable in native analytics
• Comfortable moving between quantitative performance data and qualitative audience signal
• Bonus: media, publishing, subscription, or creator‑economy category experience
• Bonus: exposure to paid social, you should understand how paid and organic work together even if you're not buying

Responsibilities

• Channel Strategy & Publishing
• Refine what Scribd's social channels are for, who they're for, and what we make for each
• Design a slate of repeatable formats and series rather than a calendar of one‑offs, and build the channel architecture to carry them
• Own the integrated content calendar across organic social channels
• Coordinate with campaign and community management so the channels are running consistently with one voice and tone
• Keep stakeholders aligned from brief to publish
• Content Development & Production
• Concept and script content yourself, in detail. We have production partners, but they execute against your thinking, they don't supply it
• Develop concepts with our in‑house brand design team to land the look, feel, and on‑screen treatment before anything goes to production
• Brief and manage production partners through pre‑production, shoot, and post, direct on set, and own the review cycle to final cut
• Know what each format costs and make the call on what needs a production partner versus what we can shoot, cut, or repurpose internally
• Creator Activations
• Source, brief, negotiate with, and manage creators, and build a roster rather than a series of one‑off engagements
• Own the creator content pipeline end to end, from identifying talent through usage rights to delivery
• Develop creator‑led content that runs on our channels and theirs, and know which belongs where
• Work with Legal on contracts, rights, and disclosure
• Performance & Iteration
• Define what good looks like per channel, retention and watch time on our channels
• Maintain dashboards in Sprout Social and native platform analytics
• Deliver a monthly read to brand leadership on what's working, what's being invested behind, and what's being cut
• Run tests on formats, content pillars, and cadence, and flag what's working proactively

Skills

Social content

Creator management

Content strategy

Concept writing

Script writing

Production direction

Editorial judgment

Sprout Social

Analytics literacy

Paid social experience

Job description

Scribd, Inc. seeks a Social Content Lead to build our organic channels from scratch, starting with YouTube and LinkedIn. You’ll invent formats, shape strategy, and own the creator program, then produce hands‑on content and guide production partners.

You’ll lead channel strategy, content development, and creator activations, driving performance with analytics, while collaborating with legal on rights and disclosures. This role blends strategy and hands‑on execution.